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Chabad Weekly Update 12th of Av 5777, Aug. 4 '17

Thursday, 10 August, 2017 - 5:47 pm

Message from the Rabbi

A student once asked the Lubavitcher Rebbe, "What is a rebbe good for?"

“I can’t speak about myself,” answered the Rebbe, “but I can tell you about my rebbe, my father-in-law, the Previous Rebbe. My rebbe was a geologist of the soul. You see, there are so many treasurers in the earth: gold, silver, diamonds, etc. But if you don’t know where to dig, you’ll only find dirt, rocks, and mud. The rebbe can tell you where to dig, and what to dig for, but the digging you must do yourself.”

The single most powerful and well-known Jewish prayer is the Shema, which is written in this week's Torah portion. It is short—just six words—but it encapsulates the very creed of Judaism.

What is it about this prayer that makes Jews cry? What is it about this prayer that reminded Jewish children, hidden in convents during the Holocaust, of their true heritage? What is it that motivates people on their death beds to muster up the strength to say these words after weeks of silence?

Is it merely a feeling of nostalgia? Or is it an arousal of latent Jewishness within each and every one of us?

I believe it’s the latter. Because deep inside every Jew there is a spark just waiting to be ignited, and the Shema serves as the lighter.

Make sure to not just say, but really ponder and internalize, this powerful prayer twice daily—morning and night. It provides the fire we so desperately need to light our own flame, and most important, that of the next generation.

  Volume 18 Number 43, 12th of Av 5777, Aug. 4 '17

Chabad Weekly Update


Special Shabbos THIS Week

This Shabbos is called Nachamu, after the name of the Haftarah. Now that the 9 Days of Mourning are finished it is time to receive the comforting of the Almighty.

This week’s Portion is Va’Eschanan, which includes the 10 Commandments and the Shema! Perhaps the most special portion of all. Everyone should endeavor to be in shul to listen to the reading of the 10 Commandments. Services begin at 10am (not to be confused with 12:15 – in fact, if you come at 10 you are guaranteed to hear the 10 Commandments). Every Jewish man, woman, and child should be in shul this Shabbos. We hope to see you here!

Shabbos Kiddush Sponsor

This week’s Kiddush is being sponsored by Dinah and Stephen Miller in honor of their children being here!

Everyone is invited to join us for this beautiful weekly gathering.

Kiddush Sponsorship

If you have not sponsored a Kiddush for a while and/or if you have a birthday, anniversary, or perhaps a Yarzeit you wish to mark, please respond to this message.

Kiddush sponsorship begins at $180.


Shul Group Going to the Padres Game on Jewish Community Day

Save the Date! Sunday, August 20th at 1:40pm

We have Padres tickets available for the game against the Washington Nationals that will take place in Petco Park on Sunday, August 20th at 1:40pm. This particular game is Jewish Community Day. Our seats will be in the shade, in the Right Field Reserved Seats. The $30, payable to the shul, per ticket includes a Reserved Seat, a special hat, and a Kosher hotdog and soda. We can also get discounted parking at $20 per car if ordered in advance.

If you would like to join us for a fabulous day in the park, enjoying Padres baseball and the broader Jewish community please respond immediate to this message. Only a limited number of tickets are available and we expect to sell out fairly quickly!

Go Padres!

Special Guests Coming NEXT Shabbos

Rabbi Eilfort’s in-laws, Rabbi and Rebbetzin Naftali Levy, will be joining our community next Shabbos! Nechama’s mother will be giving a very special lecture for women after Shabbat services. More details to come this week, but please plan on joining us.

BBQ Bounty & Steak Night

Our BBQ Bounty is back and it is going strong! People love the new salad bar and moon bounce for the children. For $18 per adult and $10 per child (3-12) people get a delicious all-you-can-eat Kosher buffet experience! Burgers, hotdogs, hot wings, corn on the cob, fries, cotton candy and snow cones, are all available. Reservations are appreciated by responding to this email or by calling the office at 760-943-8891.

Steak Night Resumes

On this coming Thursday as well as select Thursdays throughout the remainder of the summer we will transform our breezeway and patio into a beautiful restaurant and serve the most delicious 16oz Bone-in Rib Steak ($36 per person) or Grilled Chicken ($20 per person). Please note that the prices are all inclusive (salad bar, sides, and drinks), and are actually less than most non-Kosher restaurants when comparing what is offered!  Advanced Reservations are required by calling 760-943-8891 or email.

New Membership Year:

Time to Sign Up

Please note that our membership year ends on June 30th. If you made the commitment to be a member in the past year but have not yet paid your membership dues please come current immediately. You may contact the office to find out the status of your account or write to

Also, please note that the Chabad at La Costa Membership year begins on July 1st. We are asking that all of our friends and supporters fill out and return the Membership Application Form, which will be mailed in the near future as soon as possible.

We rely on Membership as the single most important source of revenue for our Jewish Center. If our shul has helped you or if you believe in what we are doing, please “make it official,” and become a Member. Remember, “Membership has its privileges!” Those who are already Members please accept are most sincere appreciation, and please send in your forms.

Haftarah Thought

By Gabbai Harold Reisman

Isaiah 40:1-26

This is the first of Sheva D'Chamtah - the Seven Haftarat of Consolation. It is always read on the Shabbat following Tisha B'Av. All seven Haftarat of comfort are drawn from Isaiah. The navi/prophet speaks of Israel's return after the exile. The opening words of the Haftarah give the Shabbat its name - Shabbat Nachamu. The navi tells of the end of galut/exile. Interestingly, both the Parashah and the Haftarah mention warnings against idol worship. One must remember that idol worship is much more than belief in an object of wood or stone. Extending this warning can be found in Avos 4:2 - "The reward of a mitzvah is a mitzvah, and the reward of a sin is a sin." Ultimately we must learn that every trouble (tzarah) is an opportunity for growth and recovery. The time between Tisha B'Av and the High Holidays is time for deep reflection and reevaluation.

Weekly Class Schedule

Daily Following Morning Services – Tanya – Chabad Chasidic Philosophy with Rabbi Elia

Tuesday: Jewish Mysticism/Chasidic Philosophy – 7:30pm

Wednesday: Torah Portion of the Week – 7:30pm

Hebrew School Registration

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Our students want to be here!

Please contact our Hebrew School Director, Morah Nechama Eilfort or Morah Chaya Eilfort for further info.

Special Wishes

HAPPY BIRTHDAY wishes go out to all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to Steve to all of those celebrating their anniversaries this week!

WE REMEMBER Jean Rack, Rica Hazan and Bernard Walden, and all of those who have Yarzeit this week.

May Fran Sekela, and Roz Mintz be blessed with a full and complete recovery!


A Comm-Unity for You (and Me)

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here!

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email your request.

Minyan Shaping Up

We are most proud to announce that our morning Minyan is looking good! In fact, we got a Minyan every day this week. The success is a direct result of the increase in our core group of committed participants. A daily Minyan is a very important service provided by a shul to its local community. Praying with a Minyan is considered a great Mitzvah as it helps our prayers effectiveness (ask the Rabbi for a more complete explanation). It also allows those who need to say Kaddish to do so properly.

We are facing a challenge, as in the coming weeks a couple of our regulars will be out of town (going to Yeshiva programs). We need a couple of more people to step forward and fill this gap to make sure we do not lose momentum. Can you make a commitment to our daily Minyan?

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience ‘Davening’ (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the ‘Chabad’ code when booking. The special terms include the lowest room rate available, a reduced resort fee of $15.00 (normally $28.00) and complimentary self-parking (savings of $18.00 per car per day).  The resort’s deposit requirement is waived for Chabad guests as well as the three-day cancellation policy.  Chadad guests may cancel until 6pm on the day of arrival to avoid a charge of one night’s room and tax.

To book your room at the special Chabad rate, call toll-free 800-854-5000 or book online at  Or you can find more information or book through our website: Follow the link for Visitor Information.

To date more than 400 people have used the Chabad code this year (2016)! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family and the new Board was dedicated by the Alter Family.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit and the light on the Board will be illuminated each year on the Yarzeit.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing’. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.).

The donation is only $360 per plaque for the Memorial Board or $180 for the Tree of Life. Those who wish to participate should send an email, or call Rabbi Eilfort at 760-943-8891.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

DRE. # 01754457

NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.

Ron Lewis Insurance Services

760.525.5769 /

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

Interested in having long-term care insurance WITHOUT purchasing an expensive LTC insurance plan? Watch this 10 minute video:

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Energy, Health, Weight Loss

I help people get resultswith having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-63+5-3405. For free samples, including Power Breakfast, call me or fill out contact info at For Skin Care samples,

Your referrals are appreciated.

Hauling the Junk Away with Victor

Victor Libraty has recently moved to Encinitas and has started a junk hauling and recycling business. Just in time for Pesach! If you have junk that needs to be removed call Victor at 760-815-7004. Tell him you saw his information in the Chabad Weekly Update!

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

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