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Due to Covid19, Shul is Paused: No Services – No In-Person Visits
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Chabad Weekly Update

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Volume 15 Number 38, 1 Sivan 5774, May 30 '14

 

Message from the Rabbi
 

This week we read of the priestly blessing, which the kohanim are bidden to confer upon the congregation.

It’s strange. G‑d is the source of blessing, yet He asks mere mortals to get up in front of the congregation and bless them according to a formula, which He dictates. What gives?

The answer, I believe, cuts to the very core of why we were created. Sure, He could have done it all on His own. For that matter, He could have created the world in a way that nothing needed to be done in the first place. Taking it one step further, He didn’t even need to create the world.

But He did make the world, and He placed it in our puny little hands. If I may be so bold, He is telling us the following message, “Hey there. I love you, and I want you to love Me back. I am going to give you a world that needs fixing, lacks blessing, and I am going to give you the tools to make it happen. And when you do that, our love grows.”

In fact, perhaps that is the meaning of the berachah the kohanim say before conferring the blessing: “Blessed are You . . . who has commanded us to bless His nation Israel with love.”

Mrs. Eilfort

  Volume 15 Number 38, 1 Sivan 5774, May 30,'14May 30 '14

Chabad Weekly Update

NO JLI THIS WEEK DUE TO SHAVUOT

Shavuot THIS Week!

Bring Your Friends

The Holiday of Shavuot marks the anniversary on which G-d gave the Jewish people the Torah. This is considered the single greatest event in all of history. To celebrate we make sure to attend the synagogue and listen to the Torah reading of the 10 Commandments (bring your friends, too). We also stay up (all night if possible) learning Torah, eat dairy meals, and joyously celebrate this awesome event. This year the holiday begins June 3rd and concludes June 5th. Services will begin at10am each day.

The highlight of the services will take place on Wednesday the 4th at approximately 11:00am, which is when the 10 Commandments will be read, and Thursday the 5th at approximately 11:30am, which is when the Yizkor Memorial Service will be recited.

It is considered a great Mitzvah to listen to the 10 Commandments. Year after year, since the year 2448 in the Jewish Calendar (we are now in the year 5774), Jews all over the world, wherever they lived, endeavored to listen to the timeless words of the Torah.

Everyone is invited to participate in this meaningful service that will take place at our storefront location. The Dairy Kiddush Luncheon will take place at the Rabbi’s home. For further information call the shul at 760-943-8891 or email the shul at info@ChabadatLaCosta.com.

Shavuot Schedule

Tuesday, June 3, 2014
Light Candles at 7:36pm

Evening Services: 7:00pm @ Rabbi’s
Wednesday, June 4, 2014
Morning Services: 10:00am
Reading of the Ten Commandments 11:00am
Followed by a dairy buffet @ Rabbi’s House
Evening Services: 7:00pm @ Rabbi’s House
Light Candles after 8:38pm
Light only from a pre-existing flame.
Thursday, June 5, 2014
Morning Services: 10:00am
Yizkor Memorial Services: 11:30am
Holiday ends: 8:38pm
 

Building Progress

Dramatic progress has been made at our site this past week! Come and view the framing that is going on. If you would like a personal tour please contact Rabbi Eilfort directly at RabbiE@ChabadatLaCosta.com.

New Building Wish List

Significant progress is being made on our new complex! As construction continues we are looking for generous donors to help cover the costs of specific items that we need. The sooner our community steps forward to support our efforts, the sooner our new building will be ready for us to enjoy.

The numbers given are based upon the latest estimates offered by our professional team:

Parking Lot - $60,000. Roof - $55,000. Domes - $50,000.Heating/Air Conditioning (HVAC) - $40,000. Solar System - $40,000. Stucco - $30,000. Doors & Windows - $20,000. Fire Protection System - $15,000. Security Wall - $10,000.

If you are interested in dedicating one of the items listed above or want a tour of our project please contact Rabbi Eilfort at RabbiE@ChabadatLaCosta.com. If you haven’t seen the project lately you haven’t seen the project. Come by and feast your eyes on our future home!

Kiddush Sponsors This Week – WE ALWAYS NEED SPONSORS

This week’s Kiddush is sponsored by Clive Walden in honor of his mother’s Yarzeit.

The dairy Shavuot Kiddushes are sponsored by Herschel and Camille Stern in honor of Herschel’s father’s Yarzeit. (Please note the Shavout Kiddushes will be served at the Rabbi’s home. PLEASE JOIN US!)

Everyone is invited and encouraged to join us for a beautiful weekly gathering!

If you have not sponsored a Kiddush for a while, or love the feeling of sharing this tremendous gift with our wonderful congregation, please contact Naomi at 760-436-3687.

Weekly Class Schedule

Daily – Code of Jewish Law with Rabbi E – Following Minyan

Shabbat  -  After Kiddush – Women’s Issues with the Rebbetzin

Cancelled - Tuesday: “Paradigm Shift” – NEW JLI Course – 7pm.

Cancelled - Wednesday: Caffeine for the Soul at Target – 12pm.

Cancelled - Wednesday: Conversational Hebrew for Adults 6:30pm

Cancelled - Wednesday: Torah Portion of the Week – 7:30pm @ Storefront

 

Special Wishes

HAPPY BIRTHDAY wishes go out to Joseph Ahlzadeh, Naomi Alter, Yonah Offner, David Joseph, Sharyn Hale, Lisa Chandler, Orah Shapiro, Jeremy Rivkin, John Rack, Rebecca Steiner, and Moshe Israel!

May Michael Galperin, Bill Brunelle, Clive Walden, Rhonda Bloom, Roz Mintz, and Mel Bridge, be blessed with a full and complete recovery!

We remember Yonah Offner, Poppy Sam Alter, Elias Israel, Solomon Katz on their Yarzeit.

###

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at10am (not to be confused with 11:30). We look forward to seeing you here!

Minyan

Our daily Minyan has been a tremendous source of good will for our community. Several people have been able to utilize the Minyan in order to say Kaddish for a loved one. Others have become accustomed to the great Mitzvah of davening with a Minyan because there is one readily available. Beginning this week, a couple of our regulars will be out of town for the next several weeks. We therefore need a few additional commitments so that the Minyan doesn’t slow down, G-d forbid. We are asking those who are able to make a commitment to the Minyan to please do so now. Some people are counting on our Minyan to be able to recite Kaddish for their loved ones. This is tremendously important. Please commit to a day or two per week (at the very least). People who have joined the Minyan have universally reported that they find the experience uplifting and have described it as a great way to start the day. Please respond to this message if you are able to help us in this regard.

HebrewSchoolInfo

Hebrew School has instituted some exciting changes to emphasize Hebrew language skills.

When dropping of your child(ren) at Hebrew School, please feel free to stick around and observe how much the children are learning. Morah Nechama covers many areas of the Siddur - prayer book each week and the students learn Hebrew months and numbers.

Hebrew School takes place on Sundays at our storefront location. Please contact Hebrew For further information contactInfo@ChabadatLaCosta.com.

Matching Campaign Continues

A great and generous benefactor has stepped forward and pledged a $500,000 matching funds grant to help us finish off our project. If/when this amount is matched by our community, by our friends, by you, we will be ‘there’. We will have an exceptionally beautiful facility that will be a permanent asset to the entire community. I invite you to take the virtual tour by logging onto www.ChabadatLaCosta.com and following the link. I am sure you will be impressed. However, your participation is needed now, especially with this new, unforeseen need to expedite the repair work and the added rental obligation so we can hopefully be in our new building by the New Year.

We have asked each member family to contribute at least $5000 to our building fund in addition to their membership donations – that comes out to only $416 a month, which is tax deductible. That means the actual cost out of your pocket is only $250 in post-tax refund money (check with your tax advisor). Membership donations cover the expenses of operations while building fund donations are strictly used for construction costs. Thanks to a few generous families we will make it sooner or later, but we need everyone to participate to move this process along and to make sure that everybody can experience the joy of giving. Some families have given more than the minimum requirement. But many haven’t given at all, and this is truly disappointing. This complex will be your place of worship, study, and joy! What about your loved ones – won’t they need traditional Jewish services as well? Therefore if you haven’t already made your building fund contribution, it is needed now, so the work can be completed. Remember the example of our ancestors who when Moses called upon them to donate for the Tabernacle they responded so enthusiastically that Moses had to tell them to stop bringing more! I pray for a similar response from our community. We need such a responsenow.

We are currently working on a beautiful donor acknowledgement board that will be prominently displayed so that all of you who made this dream into a reality will be properly honored for your generosity. This plaque will be a place where you will want your name displayed for perpetuity. Any donation to the Building Fund in excess of $5000 will be acknowledged on the Board even if you cannot make a larger donation. Please make your commitment today. Please respond immediately and generously to this heart-felt appeal. Please call me directly to discuss naming opportunities at 760-612-4577, or simply respond to this message by making your pledge and sending it right in.

Thank you and good Shabbos!

Learn the Code of Jewish Law with Rabbi Eilfort

A daily class in practical Jewish Law is held immediately following the Minyan in our storefront location taught by Rabbi Eilfort. Using the Code of Jewish Law, known in Hebrew as the Shulchan Aruch, participants are able to discuss the laws while learning about the ongoing opportunities one has to serve the Almighty on a moment-by-moment basis. The class begins at about 8:50am and lasts for about 20 minutes. There is no charge to attend.

Hebrew Class for Adults Continues

Would you like to work on your Hebrew skills? On Wednesdays at 6:30pm – 7:30pm and meeting in the storefront location there will be a weekly Conversational Hebrew class for adults. This class will be taught by Morah Ronit Barach, a professional teacher with more than 20 years experience. The suggested donation is $5-$10 per class. The regular Torah portion of the Week class will then commence following the Hebrew Class in the same location.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

jon@rozanskyteam.com

www.rozanskyteam.com

DRE. # 01754457

NMLS ID : 315987

Ron Lewis Insurance Services

760.525.5769 / RonLewisInsurance@yahoo.com

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit http://InsuranceProductQuotes.com and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

Interested in having long-term care insurance WITHOUT purchasing an expensive LTC insurance plan? Watch this 10 minute video:

http://www.westlandinc.com/downloads/10MinMG/player.html

North County Coastal In partnership with the Leichtag Foundation

MATCH

For donors residing in the North County Coastal region, north of Via de la Valle and west of I-15, including Rancho Santa Fe.

Open a donor advised fund by December 31, 2013 and be eligible for an immediate tax deduction.

We will MATCH your first grant (up to 10% of your initial fund balance and $1,000 maximum) to a North County Coastal Jewish program or synagogue.*

$1,800 minimum to open a fund. Minimum grant is $100.

Join us in building Jewish life in San Diego's North County Coastal region!

To learn about funding opportunities in the region, contact Darren Schwartz at darren@jcfsandiego.org or 858.279.2740.

The Jewish Community Foundation educates and inspires generations of givers throughout the San Diego Jewish community. Since 1967, Foundation donors have granted over $850 million to organizations in San Diego, Israel and around the world.

* Limited match grant funds available.

Rita’s Italian non-dairy Ices, Carlsbad now Kosher

We are happy to announce that Rabbi Eilfort has given Kosher certification to Rita’s Italian Ices, Carlsbad’s non-dairy products. Rita’s offers a large variety of Italian Ices with numerous flavors. Be sure to ask for the Kosher flavors (and thank them for serving the needs of the Jewish community)! Rita’s is located at 3263 Camino De Los Coches #103, Carlsbad, CA 92009 (near the corner of Rancho Santa Fe) and their phone number is (760) 753-5700.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

John Shirley for Your Home Improvement Needs –

Many of the ongoing projects necessary to keep our facility up and running are completed by John Shirley. John has many years of experience in all areas of building. From dry-wall work to painting, from carpentry to plumbing John can help you get the job done right. Call John Shirley at 619-980-2706. Rabbi E gives John his highest recommendation!

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Joseph@DreamHomeCinema.com

Face and Body Painting

My name is William Goldman. I am a talented artist with over twenty years of face painting experience. I can transform children or adults into wild tigers, beautiful princesses, deadly dragons, delicate butterflies. Use your imagination! Make your party special!

tigerwill58@yahoo.com - 760-672-3942

Energy, Health, Weight Loss

I help people get results with having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-635-3405. For free samples, including Power Breakfast, call me or fill out contact info at www.FeelGreatSamples.com. For Skin Care samples,www.MySkinCareSurvey.com.

Your referrals are appreciated.

Ralphs Partners with Chabad: Re-Registration Now Open

It’s that time again!! 

PARTICIPANT  REGISTRATION FOR THE NEW TERM BEGINS ON SEPTEMBER 1, 2013.   

There is no pre-registration! This means that the first day you can register for the new term is September 1, 2013 or after. 

1.    All of your members who are currently enrolled in the Ralphs Community Contribution Program will remain active until August 31, 2013.  
2.    Participants will be required to register or re-register for the new term at www.ralphs.com or by using the scanbar letter at the register starting September 1, 2013. 
3.    There are two ways to enroll: 
       a.    Online registration (see instructions below) 
       b.    Scan-Bar letter 
4.    If you received a scan-bar letter last year, it is still good and can be used this year. If you would like to receive a scan-bar letter, please respond to this email and one will be mailed to you. 
5.    Even if your participants registered as recently as June, July or August 2013, they will be required to register again, on or afterSeptember 1, 2013. 
6.    Your organization does NOT need to re-register, only your participants. 
7.    This notice does not apply to participants of the Food 4 Less/Foods Co Community Rewards program. 

**WEBSITE REGISTRATION INSTRUCTIONS** 

IF YOU HAVE NOT REGISTERED YOUR REWARDS CARD ONLINE 
1.    Log in to www.ralphs.com 
2.    Click on ‘Create an Account’ 
3.    Follow the 5 easy steps to create an online account 
4.    You will be instructed to go to your email inbox to confirm your account 
5.    After you confirm your online account by clicking on the link in your email, return to www.ralphs.com and click on ‘my account’ (you may have to sign in again first). 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name 

IF YOU ARE ALREADY AN ONLINE CUSTOMER 
1.    Log in to www.ralphs.com 
2.    Click Sign In 
3.    Enter your email address and password 
4.    Click on ‘My Account’ (In the top right hand corner) 
5.    Click on Account Settings 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

 

Volume 15 Number 37, 23rd of Iyar 5774, May 23rd '14

Message from the Rabbi
 

Sunday was Lag BaOmer. Among other things, it is the date of passing of Rabbi Shimon bar Yochai, arguably the greatest teacher of Kabbalah who ever lived. Hundreds of thousands of people gathered at his grave on Mt. Meron in Israel to sing and dance in unity. All over the world, thousands more celebrated at mega–Lag BaOmer parades that brought together Jews from all across the Jewish community.

Celebrating Lag BaOmer is not a mitzvah. Yet hundreds of communities and millions of individuals gathered to do just that. Why? I believe that it has to do with the legacy of this great man. Rabbi Shimon taught the innermost core of the Torah, referred to as the soul of the Torah. These sublime teachings are intrinsically connected to the essence of the Jewish soul, bringing out our innate Jewishness. In fact, it was none other than Rabbi Shimon who taught that “the people of Israel, the Torah and G-d are one.”

  Volume 15 Number 37, 23rd of Iyar 5774, May 23rd '14

Chabad Weekly Update

Brainstorming Meeting Notes

This past Wednesday evening we held our brainstorming meeting. We had a wonderful crowd and tons of great ideas came up. We are now forming a committee to analyze the ideas to determine what we can implement. Those who would like to join this committee please respond to this email. Thank to Sheila Lebovitz, Naomi Alter, Lisa Chandler, Anna Mintz, Addy Hale, and Marianne Rack for volunteering.

Paradigm Shift” Continues:

Learn the Outlook of the Most Influential Rabbi of the Last Century


We are in the midst of the Spring JLI course: “Paradigm Shift: Transformational Life Teachings of the Lubavitcher Rebbe,” a six-session Jewish Learning Institute course. The Rebbe was a visionary religious leader who inspired countless individuals during his lifetime and established a global network of educational, social, and religious institutions to revive the post-holocaust Jewish landscape. The course explores Rabbi Schneerson’s philosophy and outlook, offering participants the chance to see things from a different perspective and meets on Tuesdays from 7 – 8:30pm. 
 

“It’s like putting on a new pair of glasses through which everything appears much more vivid; it enables you to see so much more,” explained Rabbi Zalman Abraham of JLI’s Brooklyn headquarters. “The Rebbe guided individuals to see the potential and inherent goodness in themselves, in others, and in every circumstance of their lives--and we hope to convey a glimpse of this outlook to participants of the course.”   
  
Paradigm Shift is a monumental contribution to the Rebbe's legacy--the product of a collaboration of over two dozen experts on Rabbi Schneerson’s teachings. It addresses questions such as: What were the Rebbe’s central teachings and contributions to Judaism and society? What was his understanding of the human being and what were his hopes for humanity? What stands behind the continued success of the Chabad Movement? And how can we apply these insights toward living a more meaningful life. 
  
We all want to live up to our inherent design, to make the best of the unique set of skills and circumstances that we were given. “Paradigm Shift is the first step; it’s about visualizing what is possible and seeing how you can make it a reality. 
  
Like all JLI programs, Paradigm Shift is designed to appeal to people at all levels of Jewish knowledge, including those without any prior experience or background in Jewish learning. All JLI courses are open to the public, and attendees need not be affiliated with a particular synagogue, temple, or other house of worship.

For more info call 760-943-8891, email info@ChabadatLaCosta.com, or visit www.myJLI.com for registration.

SAVE THE DATE – Shavuot is Coming

The Holiday of Shavuot marks the anniversary on which G-d gave the Jewish people the Torah. This is considered the single greatest event in all of history. To celebrate we make sure to attend the synagogue and listen to the Torah reading of the 10 Commandments (bring your friends, too). We also stay up (all night if possible) learning Torah, eat dairy meals, and joyously celebrate this awesome event. This year the holiday begins June 3rd and concludes June 5th. Services will begin at 10am each day.

The highlight of the services will take place on Wednesday the 4th at approximately 11:00am, which is when the 10 Commandments will be read, and Thursday the 5th at approximately 11:30am, which is when the Yizkor Memorial Service will be recited.

It is considered a great Mitzvah to listen to the 10 Commandments. Year after year, since the year 2448 in the Jewish Calendar (we are now in the year 5774), Jews all over the world, wherever they lived, endeavored to listen to the timeless words of the Torah.

Everyone is invited to participate in this meaningful service that will take place at our storefront location. The Dairy Kiddush Luncheon will take place at the Rabbi’s home. For further information call the shul at 760-943-8891 or email the shul at info@ChabadatLaCosta.com.

Building Progress

Dramatic progress has been made at our site this past week! Come and view the framing that is going on. If you would like a personal tour please contact Rabbi Eilfort directly at RabbiE@ChabadatLaCosta.com.

New Building Wish List

Significant progress is being made on our new complex! As construction continues we are looking for generous donors to help cover the costs of specific items that we need. The sooner our community steps forward to support our efforts, the sooner our new building will be ready for us to enjoy.

The numbers given are based upon the latest estimates offered by our professional team:

Parking Lot - $60,000. Roof - $55,000. Domes - $50,000.Heating/Air Conditioning (HVAC) - $40,000. Solar System - $40,000. Stucco - $30,000. Doors & Windows - $20,000. Fire Protection System - $15,000. Security Wall - $10,000.

If you are interested in dedicating one of the items listed above or want a tour of our project please contact Rabbi Eilfort at RabbiE@ChabadatLaCosta.com. If you haven’t seen the project lately you haven’t seen the project. Come by and feast your eyes on our future home!

Kiddush Sponsors This Week – WE ALWAYS NEED SPONSORS

This week’s Kiddush is sponsored by Chana Royzen in honor of her mother’s Yarzeit and by Eileen Davidson in honor of her grandchildren.

Everyone is invited and encouraged to join us for a beautiful weekly gathering!

If you have not sponsored a Kiddush for a while, or love the feeling of sharing this tremendous gift with our wonderful congregation, please contact Naomi at 760-436-3687.

Weekly Class Schedule

Daily – Code of Jewish Law with Rabbi E – Following Minyan

Shabbat: After Kiddush – Women’s Issues with the Rebbetzin

Tuesday: “Paradigm Shift” – NEW JLI Course – 7pm.

Wednesday: Caffeine for the Soul at Target – 12pm.

Wednesday: Conversational Hebrew for Adults 6:30pm

Wednesday: Torah Portion of the Week – 7:30pm @ Storefront

Special Wishes

HAPPY BIRTHDAY wishes go out to Ira Lin, Mark Olkon, Sarrica Fink, Phyllis Mintz, Addy Hale, and Aaron Alter!

HAPPY ANNIVERSARY wishes go out to Jeremy and Randi Rivkin!

May Michael Galperin, Bill Brunelle, Clive Walden, Rhonda Bloom, Roz Mintz, and Mel Bridge, be blessed with a full and complete recovery!

We remember Gershon Reh, Morris Baumstein, Ron Paker, and Eugene Markovits on their Yarzeit.

###

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Minyan

Our daily Minyan has been a tremendous source of good will for our community. Several people have been able to utilize the Minyan in order to say Kaddish for a loved one. Others have become accustomed to the great Mitzvah of davening with a Minyan because there is one readily available. Beginning this week, a couple of our regulars will be out of town for the next several weeks. We therefore need a few additional commitments so that the Minyan doesn’t slow down, G-d forbid. We are asking those who are able to make a commitment to the Minyan to please do so now. Some people are counting on our Minyan to be able to recite Kaddish for their loved ones. This is tremendously important. Please commit to a day or two per week (at the very least). People who have joined the Minyan have universally reported that they find the experience uplifting and have described it as a great way to start the day. Please respond to this message if you are able to help us in this regard.

HebrewSchoolInfo

Hebrew School has instituted some exciting changes to emphasize Hebrew language skills.

When dropping of your child(ren) at Hebrew School, please feel free to stick around and observe how much the children are learning. Morah Nechama covers many areas of the Siddur - prayer book each week and the students learn Hebrew months and numbers.

Hebrew School takes place on Sundays at our storefront location. Please contact Hebrew For further information contactInfo@ChabadatLaCosta.com.

Matching Campaign Continues

A great and generous benefactor has stepped forward and pledged a $500,000 matching funds grant to help us finish off our project. If/when this amount is matched by our community, by our friends, by you, we will be ‘there’. We will have an exceptionally beautiful facility that will be a permanent asset to the entire community. I invite you to take the virtual tour by logging onto www.ChabadatLaCosta.com and following the link. I am sure you will be impressed. However, your participation is needed now, especially with this new, unforeseen need to expedite the repair work and the added rental obligation so we can hopefully be in our new building by the New Year.

We have asked each member family to contribute at least $5000 to our building fund in addition to their membership donations – that comes out to only $416 a month, which is tax deductible. That means the actual cost out of your pocket is only $250 in post-tax refund money (check with your tax advisor). Membership donations cover the expenses of operations while building fund donations are strictly used for construction costs. Thanks to a few generous families we will make it sooner or later, but we need everyone to participate to move this process along and to make sure that everybody can experience the joy of giving. Some families have given more than the minimum requirement. But many haven’t given at all, and this is truly disappointing. This complex will be your place of worship, study, and joy! What about your loved ones – won’t they need traditional Jewish services as well? Therefore if you haven’t already made your building fund contribution, it is needed now, so the work can be completed. Remember the example of our ancestors who when Moses called upon them to donate for the Tabernacle they responded so enthusiastically that Moses had to tell them to stop bringing more! I pray for a similar response from our community. We need such a responsenow.

We are currently working on a beautiful donor acknowledgement board that will be prominently displayed so that all of you who made this dream into a reality will be properly honored for your generosity. This plaque will be a place where you will want your name displayed for perpetuity. Any donation to the Building Fund in excess of $5000 will be acknowledged on the Board even if you cannot make a larger donation. Please make your commitment today. Please respond immediately and generously to this heart-felt appeal. Please call me directly to discuss naming opportunities at 760-612-4577, or simply respond to this message by making your pledge and sending it right in.

Thank you and good Shabbos!

Learn the Code of Jewish Law with Rabbi Eilfort

A daily class in practical Jewish Law is held immediately following the Minyan in our storefront location taught by Rabbi Eilfort. Using the Code of Jewish Law, known in Hebrew as the Shulchan Aruch, participants are able to discuss the laws while learning about the ongoing opportunities one has to serve the Almighty on a moment-by-moment basis. The class begins at about 8:50am and lasts for about 20 minutes. There is no charge to attend.

Hebrew Class for Adults Continues

Would you like to work on your Hebrew skills? On Wednesdays at 6:30pm – 7:30pm and meeting in the storefront location there will be a weekly Conversational Hebrew class for adults. This class will be taught by Morah Ronit Barach, a professional teacher with more than 20 years experience. The suggested donation is $5-$10 per class. The regular Torah portion of the Week class will then commence following the Hebrew Class in the same location.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

jon@rozanskyteam.com

www.rozanskyteam.com

DRE. # 01754457

NMLS ID : 315987

Ron Lewis Insurance Services

760.525.5769 / RonLewisInsurance@yahoo.com

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit http://InsuranceProductQuotes.com and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

Interested in having long-term care insurance WITHOUT purchasing an expensive LTC insurance plan? Watch this 10 minute video:

http://www.westlandinc.com/downloads/10MinMG/player.html

North County Coastal In partnership with the Leichtag Foundation

MATCH

For donors residing in the North County Coastal region, north of Via de la Valle and west of I-15, including Rancho Santa Fe.

Open a donor advised fund by December 31, 2013 and be eligible for an immediate tax deduction.

We will MATCH your first grant (up to 10% of your initial fund balance and $1,000 maximum) to a North County Coastal Jewish program or synagogue.*

$1,800 minimum to open a fund. Minimum grant is $100.

Join us in building Jewish life in San Diego's North County Coastal region!

To learn about funding opportunities in the region, contact Darren Schwartz at darren@jcfsandiego.org or 858.279.2740.

The Jewish Community Foundation educates and inspires generations of givers throughout the San Diego Jewish community. Since 1967, Foundation donors have granted over $850 million to organizations in San Diego, Israel and around the world.

* Limited match grant funds available.

Rita’s Italian non-dairy Ices, Carlsbad now Kosher

We are happy to announce that Rabbi Eilfort has given Kosher certification to Rita’s Italian Ices, Carlsbad’s non-dairy products. Rita’s offers a large variety of Italian Ices with numerous flavors. Be sure to ask for the Kosher flavors (and thank them for serving the needs of the Jewish community)! Rita’s is located at 3263 Camino De Los Coches #103, Carlsbad, CA 92009 (near the corner of Rancho Santa Fe) and their phone number is (760) 753-5700.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

John Shirley for Your Home Improvement Needs –

Many of the ongoing projects necessary to keep our facility up and running are completed by John Shirley. John has many years of experience in all areas of building. From dry-wall work to painting, from carpentry to plumbing John can help you get the job done right. Call John Shirley at 619-980-2706. Rabbi E gives John his highest recommendation!

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Joseph@DreamHomeCinema.com

Face and Body Painting

My name is William Goldman. I am a talented artist with over twenty years of face painting experience. I can transform children or adults into wild tigers, beautiful princesses, deadly dragons, delicate butterflies. Use your imagination! Make your party special!

tigerwill58@yahoo.com - 760-672-3942

Energy, Health, Weight Loss

I help people get results with having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-635-3405. For free samples, including Power Breakfast, call me or fill out contact info at www.FeelGreatSamples.com. For Skin Care samples,www.MySkinCareSurvey.com.

Your referrals are appreciated.

Ralphs Partners with Chabad: Re-Registration Now Open

It’s that time again!! 

PARTICIPANT  REGISTRATION FOR THE NEW TERM BEGINS ON SEPTEMBER 1, 2013.   

There is no pre-registration! This means that the first day you can register for the new term is September 1, 2013 or after. 

1.    All of your members who are currently enrolled in the Ralphs Community Contribution Program will remain active until August 31, 2013.  
2.    Participants will be required to register or re-register for the new term at www.ralphs.com or by using the scanbar letter at the register starting September 1, 2013. 
3.    There are two ways to enroll: 
       a.    Online registration (see instructions below) 
       b.    Scan-Bar letter 
4.    If you received a scan-bar letter last year, it is still good and can be used this year. If you would like to receive a scan-bar letter, please respond to this email and one will be mailed to you. 
5.    Even if your participants registered as recently as June, July or August 2013, they will be required to register again, on or afterSeptember 1, 2013. 
6.    Your organization does NOT need to re-register, only your participants. 
7.    This notice does not apply to participants of the Food 4 Less/Foods Co Community Rewards program. 

**WEBSITE REGISTRATION INSTRUCTIONS** 

IF YOU HAVE NOT REGISTERED YOUR REWARDS CARD ONLINE 
1.    Log in to www.ralphs.com 
2.    Click on ‘Create an Account’ 
3.    Follow the 5 easy steps to create an online account 
4.    You will be instructed to go to your email inbox to confirm your account 
5.    After you confirm your online account by clicking on the link in your email, return to www.ralphs.com and click on ‘my account’ (you may have to sign in again first). 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name 

IF YOU ARE ALREADY AN ONLINE CUSTOMER 
1.    Log in to www.ralphs.com 
2.    Click Sign In 
3.    Enter your email address and password 
4.    Click on ‘My Account’ (In the top right hand corner) 
5.    Click on Account Settings 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there

 

Volume 15 Number 36, Iyar 16, 5774, May 16 '14

Message from the Rabbi
 

Yiddishe mamas. They are the subject of sappy songs, the butt of snappy jokes and the catalysts of guilt of national proportions. But, platitudes aside, there is something amazingly special about our mothers. Like wine, they seem to get stronger and sweeter with age.

In fact, this is evident in this week’s Torah portion, where we read about a mechanism whereby a person can pledge the “worth” of another person to the treasury of the Holy Temple. A person’s worth rises as they attain maturity, and then drops again once they hit the golden years. The great commentator Rashi points out that the worth of a female decreases at a gentler rate than that of a male, who loses a full 70% of his peak value. Why does the female suddenly jump ahead? “An old woman in the house,” he answers, “is a hidden treasure in the house and a good sign for the house.”

The key is, however, that you need to invite her over to your house. Sure, buy flowers and send cards. But most important is to spend time with Mom face to face. It is a gift you will never regret giving.

  Volume 15 Number 36, Iyar 16, 5774, May 16 '14

Chabad Weekly Update

Fires

It has been a harrowing few days around North County as we all know. There were many close calls and there has been some property damage. However, I think most of us will agree we are for the most part miraculously unscathed and extremely blessed. If there is anyone reading this who needs further assistance please respond to this message.

The activities of Chabad at La Costa during the fire has been chronicled on www.Chabad.org (click on this link to read the full story:www.chabad.org/2586443).

Please join us in shul this Shabbos as we give thanks for the divine blessings we all witnessed and to say a Le’Chaim to our incredibly brave first responders. Services begin at 10am.

Lag B’Omer is May 18th – HUGE Celebration Planned

Join us THIS Sunday, May 18th for a very special Lag B’omer Community-wide celebration to take place at the Nobel Athletic Field (near UTC) from 11am – 4pm. Be sure to contact the Rebbetzin who is coordinating our members who will join the triumphant march (more than 3000 are expected to march). Following the Israel Day / Lag B’omer celebration in La Jolla we will have a barbecue at the Rabbi’s home at 5pm. The menu will include Sheila’s Chili, hamburgers, hotdogs, salads, and dessert. The cost is $15 per adult (13 and above) and $5 per child. RSVP via email;info@ChabadatLaCosta.com.

Brainstorming Meeting Re-scheduled for this Coming Wednesday

The Brainstorming meeting originally scheduled for last Wednesday has been rescheduled and will take place, G-d willing, this coming Wednesday at 7:30pm. YOU are invited to join us and help us discuss ideas for the coming year. This coming year will be particularly exciting as we will be in our new building! For this reason we will have even more religious, educational, and social programs. Help us blaze a path into the future and join us for this exciting and fun evening!

Paradigm Shift” Continues:

Learn the Outlook of the Most Influential Rabbi of the Last Century


This May, Chabad at La Costa will present “Paradigm Shift: Transformational Life Teachings of the Lubavitcher Rebbe,” a new six-session Jewish Learning Institute course. The Rebbe was a visionary religious leader who inspired countless individuals during his lifetime and established a global network of educational, social, and religious institutions to revive the post-holocaust Jewish landscape. The course explores Rabbi Schneerson’s philosophy and outlook, offering participants the chance to see things from a different perspective and meets on Tuesdays from 7 – 8:30pm. 
 

“It’s like putting on a new pair of glasses through which everything appears much more vivid; it enables you to see so much more,” explained Rabbi Zalman Abraham of JLI’s Brooklyn headquarters. “The Rebbe guided individuals to see the potential and inherent goodness in themselves, in others, and in every circumstance of their lives--and we hope to convey a glimpse of this outlook to participants of the course.”   
  
Paradigm Shift is a monumental contribution to the Rebbe's legacy--the product of a collaboration of over two dozen experts on Rabbi Schneerson’s teachings. It addresses questions such as: What were the Rebbe’s central teachings and contributions to Judaism and society? What was his understanding of the human being and what were his hopes for humanity? What stands behind the continued success of the Chabad Movement? And how can we apply these insights toward living a more meaningful life. 
  
We all want to live up to our inherent design, to make the best of the unique set of skills and circumstances that we were given. “Paradigm Shift is the first step; it’s about visualizing what is possible and seeing how you can make it a reality. 
  
Like all JLI programs, Paradigm Shift is designed to appeal to people at all levels of Jewish knowledge, including those without any prior experience or background in Jewish learning. All JLI courses are open to the public, and attendees need not be affiliated with a particular synagogue, temple, or other house of worship.

For more info call 760-943-8891, email info@ChabadatLaCosta.com, or visit www.myJLI.com for registration.

SAVE THE DATE – Shavuot is Coming

The Holiday of Shavuot marks the anniversary on which G-d gave the Jewish people the Torah. This is considered the single greatest event in all of history. To celebrate we make sure to attend the synagogue and listen to the Torah reading of the 10 Commandments (bring your friends, too). We also stay up (all night if possible) learning Torah, eat dairy meals, and joyously celebrate this awesome event. This year the holiday begins June 3rd and concludes June 5th. Services will begin at 10am each day.

The highlight of the services will take place on Wednesday the 4th at approximately 11:00am, which is when the 10 Commandments will be read, and Thursday the 5th at approximately 11:30am, which is when the Yizkor Memorial Service will be recited.

It is considered a great Mitzvah to listen to the 10 Commandments. Year after year, since the year 2448 in the Jewish Calendar (we are now in the year 5774), Jews all over the world, wherever they lived, endeavored to listen to the timeless words of the Torah.

Everyone is invited to participate in this meaningful service that will take place at our storefront location. The Dairy Kiddush Luncheon will take place at the Rabbi’s home. For further information call the shul at 760-943-8891 or email the shul at info@ChabadatLaCosta.com.

Building Progress

Dramatic progress has been made at our site this past week! Come and view the framing that is going on. If you would like a personal tour please contact Rabbi Eilfort directly at RabbiE@ChabadatLaCosta.com.

New Building Wish List

Significant progress is being made on our new complex! As construction continues we are looking for generous donors to help cover the costs of specific items that we need. The sooner our community steps forward to support our efforts, the sooner our new building will be ready for us to enjoy.

The numbers given are based upon the latest estimates offered by our professional team:

Parking Lot - $60,000. Roof - $55,000. Domes - $50,000.Heating/Air Conditioning (HVAC) - $40,000. Solar System - $40,000. Stucco - $30,000. Doors & Windows - $20,000. Fire Protection System - $15,000. Security Wall - $10,000.

If you are interested in dedicating one of the items listed above or want a tour of our project please contact Rabbi Eilfort at RabbiE@ChabadatLaCosta.com. If you haven’t seen the project lately you haven’t seen the project. Come by and feast your eyes on our future home!

Kiddush Sponsors This Week – WE ALWAYS NEED SPONSORS

This week’s Kiddush is sponsored by the Reh Family in honor of the Yarzeit of Emory Reh. 

Everyone is invited and encouraged to join us for a beautiful weekly gathering!

If you have not sponsored a Kiddush for a while, or love the feeling of sharing this tremendous gift with our wonderful congregation, please contact Naomi at 760-436-3687.

Weekly Class Schedule

Daily – Code of Jewish Law with Rabbi E – Following Minyan

Shabbat: After Kiddush – Women’s Issues with the Rebbetzin

Tuesday: “Paradigm Shift” – NEW JLI Course – 7pm.

Wednesday: Caffeine for the Soul at Target – 12pm.

Wednesday: Conversational Hebrew for Adults 6:30pm

Wednesday: Torah Portion of the Week – 7:30pm @ Storefront

Special Wishes

HAPPY BIRTHDAY wishes go out to Chava Eilfort, Joanna Lieberman, Rochel Leah Shapiro, and Breena Unger!

May Michael Galperin, Bill Brunelle, Clive Walden, Rhonda Bloom, Roz Mintz, and Mel Bridge, be blessed with a full and complete recovery!

We remember Celia Cedar on her Yarzeit.

###

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Minyan

Our daily Minyan has been a tremendous source of good will for our community. Several people have been able to utilize the Minyan in order to say Kaddish for a loved one. Others have become accustomed to the great Mitzvah of davening with a Minyan because there is one readily available. Beginning this week, a couple of our regulars will be out of town for the next several weeks. We therefore need a few additional commitments so that the Minyan doesn’t slow down, G-d forbid. We are asking those who are able to make a commitment to the Minyan to please do so now. Some people are counting on our Minyan to be able to recite Kaddish for their loved ones. This is tremendously important. Please commit to a day or two per week (at the very least). People who have joined the Minyan have universally reported that they find the experience uplifting and have described it as a great way to start the day. Please respond to this message if you are able to help us in this regard.

HebrewSchoolInfo

Hebrew School has instituted some exciting changes to emphasize Hebrew language skills.

When dropping of your child(ren) at Hebrew School, please feel free to stick around and observe how much the children are learning. Morah Nechama covers many areas of the Siddur - prayer book each week and the students learn Hebrew months and numbers.

Hebrew School takes place on Sundays at our storefront location. Please contact Hebrew For further information contactInfo@ChabadatLaCosta.com.

Matching Campaign Continues

A great and generous benefactor has stepped forward and pledged a $500,000 matching funds grant to help us finish off our project. If/when this amount is matched by our community, by our friends, by you, we will be ‘there’. We will have an exceptionally beautiful facility that will be a permanent asset to the entire community. I invite you to take the virtual tour by logging onto www.ChabadatLaCosta.com and following the link. I am sure you will be impressed. However, your participation is needed now, especially with this new, unforeseen need to expedite the repair work and the added rental obligation so we can hopefully be in our new building by the New Year.

We have asked each member family to contribute at least $5000 to our building fund in addition to their membership donations – that comes out to only $416 a month, which is tax deductible. That means the actual cost out of your pocket is only $250 in post-tax refund money (check with your tax advisor). Membership donations cover the expenses of operations while building fund donations are strictly used for construction costs. Thanks to a few generous families we will make it sooner or later, but we need everyone to participate to move this process along and to make sure that everybody can experience the joy of giving. Some families have given more than the minimum requirement. But many haven’t given at all, and this is truly disappointing. This complex will be your place of worship, study, and joy! What about your loved ones – won’t they need traditional Jewish services as well? Therefore if you haven’t already made your building fund contribution, it is needed now, so the work can be completed. Remember the example of our ancestors who when Moses called upon them to donate for the Tabernacle they responded so enthusiastically that Moses had to tell them to stop bringing more! I pray for a similar response from our community. We need such a responsenow.

We are currently working on a beautiful donor acknowledgement board that will be prominently displayed so that all of you who made this dream into a reality will be properly honored for your generosity. This plaque will be a place where you will want your name displayed for perpetuity. Any donation to the Building Fund in excess of $5000 will be acknowledged on the Board even if you cannot make a larger donation. Please make your commitment today. Please respond immediately and generously to this heart-felt appeal. Please call me directly to discuss naming opportunities at 760-612-4577, or simply respond to this message by making your pledge and sending it right in.

Thank you and good Shabbos!

Learn the Code of Jewish Law with Rabbi Eilfort

A daily class in practical Jewish Law is held immediately following the Minyan in our storefront location taught by Rabbi Eilfort. Using the Code of Jewish Law, known in Hebrew as the Shulchan Aruch, participants are able to discuss the laws while learning about the ongoing opportunities one has to serve the Almighty on a moment-by-moment basis. The class begins at about 8:50am and lasts for about 20 minutes. There is no charge to attend.

Hebrew Class for Adults Continues

Would you like to work on your Hebrew skills? On Wednesdays at 6:30pm – 7:30pm and meeting in the storefront location there will be a weekly Conversational Hebrew class for adults. This class will be taught by Morah Ronit Barach, a professional teacher with more than 20 years experience. The suggested donation is $5-$10 per class. The regular Torah portion of the Week class will then commence following the Hebrew Class in the same location.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

jon@rozanskyteam.com

www.rozanskyteam.com

DRE. # 01754457

NMLS ID : 315987

Ron Lewis Insurance Services

760.525.5769 / RonLewisInsurance@yahoo.com

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit http://InsuranceProductQuotes.com and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

Interested in having long-term care insurance WITHOUT purchasing an expensive LTC insurance plan? Watch this 10 minute video:

http://www.westlandinc.com/downloads/10MinMG/player.html

North County Coastal In partnership with the Leichtag Foundation

MATCH

For donors residing in the North County Coastal region, north of Via de la Valle and west of I-15, including Rancho Santa Fe.

Open a donor advised fund by December 31, 2013 and be eligible for an immediate tax deduction.

We will MATCH your first grant (up to 10% of your initial fund balance and $1,000 maximum) to a North County Coastal Jewish program or synagogue.*

$1,800 minimum to open a fund. Minimum grant is $100.

Join us in building Jewish life in San Diego's North County Coastal region!

To learn about funding opportunities in the region, contact Darren Schwartz at darren@jcfsandiego.org or 858.279.2740.

The Jewish Community Foundation educates and inspires generations of givers throughout the San Diego Jewish community. Since 1967, Foundation donors have granted over $850 million to organizations in San Diego, Israel and around the world.

* Limited match grant funds available.

Rita’s Italian non-dairy Ices, Carlsbad now Kosher

We are happy to announce that Rabbi Eilfort has given Kosher certification to Rita’s Italian Ices, Carlsbad’s non-dairy products. Rita’s offers a large variety of Italian Ices with numerous flavors. Be sure to ask for the Kosher flavors (and thank them for serving the needs of the Jewish community)! Rita’s is located at 3263 Camino De Los Coches #103, Carlsbad, CA 92009 (near the corner of Rancho Santa Fe) and their phone number is (760) 753-5700.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

John Shirley for Your Home Improvement Needs –

Many of the ongoing projects necessary to keep our facility up and running are completed by John Shirley. John has many years of experience in all areas of building. From dry-wall work to painting, from carpentry to plumbing John can help you get the job done right. Call John Shirley at 619-980-2706. Rabbi E gives John his highest recommendation!

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Joseph@DreamHomeCinema.com

Face and Body Painting

My name is William Goldman. I am a talented artist with over twenty years of face painting experience. I can transform children or adults into wild tigers, beautiful princesses, deadly dragons, delicate butterflies. Use your imagination! Make your party special!

tigerwill58@yahoo.com - 760-672-3942

Energy, Health, Weight Loss

I help people get results with having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-635-3405. For free samples, including Power Breakfast, call me or fill out contact info at www.FeelGreatSamples.com. For Skin Care samples,www.MySkinCareSurvey.com.

Your referrals are appreciated.

Ralphs Partners with Chabad: Re-Registration Now Open

It’s that time again!! 

PARTICIPANT  REGISTRATION FOR THE NEW TERM BEGINS ON SEPTEMBER 1, 2013.   

There is no pre-registration! This means that the first day you can register for the new term is September 1, 2013 or after. 

1.    All of your members who are currently enrolled in the Ralphs Community Contribution Program will remain active until August 31, 2013.  
2.    Participants will be required to register or re-register for the new term at www.ralphs.com or by using the scanbar letter at the register starting September 1, 2013. 
3.    There are two ways to enroll: 
       a.    Online registration (see instructions below) 
       b.    Scan-Bar letter 
4.    If you received a scan-bar letter last year, it is still good and can be used this year. If you would like to receive a scan-bar letter, please respond to this email and one will be mailed to you. 
5.    Even if your participants registered as recently as June, July or August 2013, they will be required to register again, on or afterSeptember 1, 2013. 
6.    Your organization does NOT need to re-register, only your participants. 
7.    This notice does not apply to participants of the Food 4 Less/Foods Co Community Rewards program. 

**WEBSITE REGISTRATION INSTRUCTIONS** 

IF YOU HAVE NOT REGISTERED YOUR REWARDS CARD ONLINE 
1.    Log in to www.ralphs.com 
2.    Click on ‘Create an Account’ 
3.    Follow the 5 easy steps to create an online account 
4.    You will be instructed to go to your email inbox to confirm your account 
5.    After you confirm your online account by clicking on the link in your email, return to www.ralphs.com and click on ‘my account’ (you may have to sign in again first). 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name 

IF YOU ARE ALREADY AN ONLINE CUSTOMER 
1.    Log in to www.ralphs.com 
2.    Click Sign In 
3.    Enter your email address and password 
4.    Click on ‘My Account’ (In the top right hand corner) 
5.    Click on Account Settings 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there

Volume 15 Number 35, 9th of Iyar 5774, May 9th '13

 

Message from the Rabbi
 

An American tourist was once driving from Jerusalem to Haifa when his rental car sputtered to a complete stop near a field filled with cows.

The driver, getting out to see what was the matter, noticed one of the cows looking at him. “I believe it’s your radiator,” said the cow.

The man ran to the nearest kibbutz and knocked on the door. “A cow just gave me advice about my car!” he shouted.

The kibbutznik nonchalantly glanced down the field. “The cow with two big black spots on it?” he asked slowly.

“Yes! Yes! That’s the one!” the excited man replied.

“Oh. Well, that’s Ethel,” the sabra said, turning back to the man. “Don’t pay any attention to her. She doesn’t know a thing about cars.”

It’s a funny joke, but there is a grain of truth to it. The very atmosphere of the Holy Land, our sages tell us, makes a person wiser.

This is readily apparent in the tremendous technological advances being pioneered by Israeli firms of all sectors, and this has been well-documented. What many people do not know is that Israel is at the forefront of an even greater outpouring of wisdom: the Torah scholarship attained in institutions of higher learning in Israel today is something that is unprecedented in the Jewish world, and something in which we all can take pride.

  Volume 15 Number 35, 9th of Iyar 5774, May 9th '13

Chabad Weekly Update

Pesach Sheini (The 2nd Passover)

Tuesday night through Wednesday is Pesach Sheini, the 2nd Passover. Some Jews were in a state of ritual impurity when they were given the commandment to bring the Passover sacrifice and were therefore disqualified from participating. In response they asked Moses for an opportunity to which G-d replied that they could indeed have a second opportunity one month later. This demonstrates that Hashem loves when we ask Him for the chance to serve Him and He responds in the affirmative. To commemorate this special date we eat Matzah (enjoy!).

Paradigm Shift”:

Chabad at La Costa Celebrates the Most Influential Rabbi of Modern History


This May, Chabad at La Costa will present “Paradigm Shift: Transformational Life Teachings of the Lubavitcher Rebbe,” a new six-session Jewish Learning Institute course. The Rebbe was a visionary religious leader who inspired countless individuals during his lifetime and established a global network of educational, social, and religious institutions to revive the post-holocaust Jewish landscape. Paradigm Shift will be offered over six weeks on Tuesdays, beginning May 6th, 2014. The course will explore Rabbi Schneerson’s philosophy and outlook, offering participants the chance to see things from a radically different perspective. 
 

“It’s like putting on a new pair of glasses through which everything appears much more vivid; it enables you to see so much more,” explained Rabbi Zalman Abraham of JLI’s Brooklyn headquarters. “The Rebbe guided individuals to see the potential and inherent goodness in themselves, in others, and in every circumstance of their lives--and we hope to convey a glimpse of this outlook to participants of the course.”   
  
Paradigm Shift is a monumental contribution to the Rebbe's legacy--the product of a collaboration of over two dozen experts on Rabbi Schneerson’s teachings. It addresses questions such as: What were the Rebbe’s central teachings and contributions to Judaism and society? What was his understanding of the human being and what were his hopes for humanity? What stands behind the continued success of the Chabad Movement? And how can we apply these insights toward living a more meaningful life. 
  
We all want to live up to our inherent design, to make the best of the unique set of skills and circumstances that we were given. “Paradigm Shift is the first step; it’s about visualizing what is possible and seeing how you can make it a reality. 
  
Like all JLI programs, Paradigm Shift is designed to appeal to people at all levels of Jewish knowledge, including those without any prior experience or background in Jewish learning. All JLI courses are open to the public, and attendees need not be affiliated with a particular synagogue, temple, or other house of worship.

For more info call 760-943-8891, email info@ChabadatLaCosta.com, or visit www.myJLI.com for registration.

Lag B’Omer is May 18th – HUGE Celebration Planned

Join us Sunday, May 18th for a very special Lag B’omer Community-wide celebration to take place at the Nobel Athletic Field (near UTC) from 11am – 4pm. Be sure to contact the Rebbetzin who is coordinating our members who will join the triumphant march (more than 3000 are expected to march). Following the Israel Day / Lag B’omer celebration in La Jolla we will have a barbecue at the Rabbi’s home. The menu will include hamburgers, hotdogs, salads, and dessert. The cost is $15 per adult (13 and above) and $5 per child. RSVP via email;info@ChabadatLaCosta.com.

SAVE THE DATE – Shavuot is Coming

The Holiday of Shavuot marks the anniversary on which G-d gave the Jewish people the Torah. This is considered the single greatest event in all of history. To celebrate we make sure to attend the synagogue and listen to the Torah reading of the 10 Commandments (bring your friends, too). We also stay up (all night if possible) learning Torah, eat dairy meals, and joyously celebrate this awesome event. This year the holiday begins June 3rd and concludes June 5th. Services will begin at 10am each day.

The highlight of the services will take place on Wednesday the 4th at approximately 11:00am, which is when the 10 Commandments will be read, and Thursday the 5th at approximately 11:30am, which is when the Yizkor Memorial Service will be recited.

It is considered a great Mitzvah to listen to the 10 Commandments. Year after year, since the year 2448 in the Jewish Calendar (we are now in the year 5774), Jews all over the world, wherever they lived, endeavored to listen to the timeless words of the Torah.

Everyone is invited to participate in this meaningful service that will take place at our storefront location. The Dairy Kiddush Luncheon will take place at the Rabbi’s home. For further information call the shul at 760-943-8891 or email the shul at info@ChabadatLaCosta.com.

Building Progress

Dramatic progress has been made at our site this past week! Come and view the framing that is going on. If you would like a personal tour please contact Rabbi Eilfort directly at RabbiE@ChabadatLaCosta.com.

New Building Wish List

Significant progress is being made on our new complex! As construction continues we are looking for generous donors to help cover the costs of specific items that we need. The sooner our community steps forward to support our efforts, the sooner our new building will be ready for us to enjoy.

The numbers given are based upon the latest estimates offered by our professional team:

Parking Lot - $60,000. Roof - $55,000. Domes - $50,000.Heating/Air Conditioning (HVAC) - $40,000. Solar System - $40,000. Stucco - $30,000. Doors & Windows - $20,000. Fire Protection System - $15,000. Security Wall - $10,000.

If you are interested in dedicating one of the items listed above or want a tour of our project please contact Rabbi Eilfort at RabbiE@ChabadatLaCosta.com. If you haven’t seen the project lately you haven’t seen the project. Come by and feast your eyes on our future home!

Kiddush Sponsors This Week – WE ALWAYS NEED SPONSORS

This week’s Kiddush is sponsored by the Alter Family in honor of a complete and speedy recovery for Rivka Chaya bas Shira Leah (Rhonda Bloom).

Everyone is invited and encouraged to join us for a beautiful weekly gathering!

If you have not sponsored a Kiddush for a while, or love the feeling of sharing this tremendous gift with our wonderful congregation, please contact Naomi at 760-436-3687.

Weekly Class Schedule

Daily – Code of Jewish Law with Rabbi E – Following Minyan

Shabbat: After Kiddush – Women’s Issues with the Rebbetzin

Tuesday: “Paradigm Shift” – NEW JLI Course – 7pm.

Wednesday: Caffeine for the Soul at Target – 12pm.

Wednesday: Conversational Hebrew for Adults 6:30pm

Wednesday: Torah Portion of the Week – 7:30pm @ Storefront

Special Wishes

HAPPY BIRTHDAY wishes go out to Suzanne Haray, Kevin Keller, Lonnie Belfer, Elijah Unger, Roger Lieberman, and Choni Israel!

May Michael Galperin, Bill Brunelle, Clive Walden, Rhonda Bloom, Roz Mintz, and Mel Bridge, be blessed with a full and complete recovery!

We remember Laish Baram on their Yarzeit.

###

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Minyan

Our daily Minyan has been a tremendous source of good will for our community. Several people have been able to utilize the Minyan in order to say Kaddish for a loved one. Others have become accustomed to the great Mitzvah of davening with a Minyan because there is one readily available. Beginning this week, a couple of our regulars will be out of town for the next several weeks. We therefore need a few additional commitments so that the Minyan doesn’t slow down, G-d forbid. We are asking those who are able to make a commitment to the Minyan to please do so now. Some people are counting on our Minyan to be able to recite Kaddish for their loved ones. This is tremendously important. Please commit to a day or two per week (at the very least). People who have joined the Minyan have universally reported that they find the experience uplifting and have described it as a great way to start the day. Please respond to this message if you are able to help us in this regard.

HebrewSchoolInfo

Hebrew School has instituted some exciting changes to emphasize Hebrew language skills.

When dropping of your child(ren) at Hebrew School, please feel free to stick around and observe how much the children are learning. Morah Nechama covers many areas of the Siddur - prayer book each week and the students learn Hebrew months and numbers.

Hebrew School takes place on Sundays at our storefront location. Please contact Hebrew For further information contactInfo@ChabadatLaCosta.com.

Matching Campaign Continues

A great and generous benefactor has stepped forward and pledged a $500,000 matching funds grant to help us finish off our project. If/when this amount is matched by our community, by our friends, by you, we will be ‘there’. We will have an exceptionally beautiful facility that will be a permanent asset to the entire community. I invite you to take the virtual tour by logging onto www.ChabadatLaCosta.com and following the link. I am sure you will be impressed. However, your participation is needed now, especially with this new, unforeseen need to expedite the repair work and the added rental obligation so we can hopefully be in our new building by the New Year.

We have asked each member family to contribute at least $5000 to our building fund in addition to their membership donations – that comes out to only $416 a month, which is tax deductible. That means the actual cost out of your pocket is only $250 in post-tax refund money (check with your tax advisor). Membership donations cover the expenses of operations while building fund donations are strictly used for construction costs. Thanks to a few generous families we will make it sooner or later, but we need everyone to participate to move this process along and to make sure that everybody can experience the joy of giving. Some families have given more than the minimum requirement. But many haven’t given at all, and this is truly disappointing. This complex will be your place of worship, study, and joy! What about your loved ones – won’t they need traditional Jewish services as well? Therefore if you haven’t already made your building fund contribution, it is needed now, so the work can be completed. Remember the example of our ancestors who when Moses called upon them to donate for the Tabernacle they responded so enthusiastically that Moses had to tell them to stop bringing more! I pray for a similar response from our community. We need such a responsenow.

We are currently working on a beautiful donor acknowledgement board that will be prominently displayed so that all of you who made this dream into a reality will be properly honored for your generosity. This plaque will be a place where you will want your name displayed for perpetuity. Any donation to the Building Fund in excess of $5000 will be acknowledged on the Board even if you cannot make a larger donation. Please make your commitment today. Please respond immediately and generously to this heart-felt appeal. Please call me directly to discuss naming opportunities at 760-612-4577, or simply respond to this message by making your pledge and sending it right in.

Thank you and good Shabbos!

Learn the Code of Jewish Law with Rabbi Eilfort

A daily class in practical Jewish Law is held immediately following the Minyan in our storefront location taught by Rabbi Eilfort. Using the Code of Jewish Law, known in Hebrew as the Shulchan Aruch, participants are able to discuss the laws while learning about the ongoing opportunities one has to serve the Almighty on a moment-by-moment basis. The class begins at about 8:50am and lasts for about 20 minutes. There is no charge to attend.

Hebrew Class for Adults Continues

Would you like to work on your Hebrew skills? On Wednesdays at 6:30pm – 7:30pm and meeting in the storefront location there will be a weekly Conversational Hebrew class for adults. This class will be taught by Morah Ronit Barach, a professional teacher with more than 20 years experience. The suggested donation is $5-$10 per class. The regular Torah portion of the Week class will then commence following the Hebrew Class in the same location.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

jon@rozanskyteam.com

www.rozanskyteam.com

DRE. # 01754457

NMLS ID : 315987

Ron Lewis Insurance Services

760.525.5769 / RonLewisInsurance@yahoo.com

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit http://InsuranceProductQuotes.com and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

Interested in having long-term care insurance WITHOUT purchasing an expensive LTC insurance plan? Watch this 10 minute video:

http://www.westlandinc.com/downloads/10MinMG/player.html

North County Coastal In partnership with the Leichtag Foundation

MATCH

For donors residing in the North County Coastal region, north of Via de la Valle and west of I-15, including Rancho Santa Fe.

Open a donor advised fund by December 31, 2013 and be eligible for an immediate tax deduction.

We will MATCH your first grant (up to 10% of your initial fund balance and $1,000 maximum) to a North County Coastal Jewish program or synagogue.*

$1,800 minimum to open a fund. Minimum grant is $100.

Join us in building Jewish life in San Diego's North County Coastal region!

To learn about funding opportunities in the region, contact Darren Schwartz at darren@jcfsandiego.org or 858.279.2740.

The Jewish Community Foundation educates and inspires generations of givers throughout the San Diego Jewish community. Since 1967, Foundation donors have granted over $850 million to organizations in San Diego, Israel and around the world.

* Limited match grant funds available.

Rita’s Italian non-dairy Ices, Carlsbad now Kosher

We are happy to announce that Rabbi Eilfort has given Kosher certification to Rita’s Italian Ices, Carlsbad’s non-dairy products. Rita’s offers a large variety of Italian Ices with numerous flavors. Be sure to ask for the Kosher flavors (and thank them for serving the needs of the Jewish community)! Rita’s is located at 3263 Camino De Los Coches #103, Carlsbad, CA 92009 (near the corner of Rancho Santa Fe) and their phone number is (760) 753-5700.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

John Shirley for Your Home Improvement Needs –

Many of the ongoing projects necessary to keep our facility up and running are completed by John Shirley. John has many years of experience in all areas of building. From dry-wall work to painting, from carpentry to plumbing John can help you get the job done right. Call John Shirley at 619-980-2706. Rabbi E gives John his highest recommendation!

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Joseph@DreamHomeCinema.com

Face and Body Painting

My name is William Goldman. I am a talented artist with over twenty years of face painting experience. I can transform children or adults into wild tigers, beautiful princesses, deadly dragons, delicate butterflies. Use your imagination! Make your party special!

tigerwill58@yahoo.com - 760-672-3942

Energy, Health, Weight Loss

I help people get results with having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-635-3405. For free samples, including Power Breakfast, call me or fill out contact info at www.FeelGreatSamples.com. For Skin Care samples,www.MySkinCareSurvey.com.

Your referrals are appreciated.

Ralphs Partners with Chabad: Re-Registration Now Open

It’s that time again!! 

PARTICIPANT  REGISTRATION FOR THE NEW TERM BEGINS ON SEPTEMBER 1, 2013.   

There is no pre-registration! This means that the first day you can register for the new term is September 1, 2013 or after. 

1.    All of your members who are currently enrolled in the Ralphs Community Contribution Program will remain active until August 31, 2013.  
2.    Participants will be required to register or re-register for the new term at www.ralphs.com or by using the scanbar letter at the register starting September 1, 2013. 
3.    There are two ways to enroll: 
       a.    Online registration (see instructions below) 
       b.    Scan-Bar letter 
4.    If you received a scan-bar letter last year, it is still good and can be used this year. If you would like to receive a scan-bar letter, please respond to this email and one will be mailed to you. 
5.    Even if your participants registered as recently as June, July or August 2013, they will be required to register again, on or afterSeptember 1, 2013. 
6.    Your organization does NOT need to re-register, only your participants. 
7.    This notice does not apply to participants of the Food 4 Less/Foods Co Community Rewards program. 

**WEBSITE REGISTRATION INSTRUCTIONS** 

IF YOU HAVE NOT REGISTERED YOUR REWARDS CARD ONLINE 
1.    Log in to www.ralphs.com 
2.    Click on ‘Create an Account’ 
3.    Follow the 5 easy steps to create an online account 
4.    You will be instructed to go to your email inbox to confirm your account 
5.    After you confirm your online account by clicking on the link in your email, return to www.ralphs.com and click on ‘my account’ (you may have to sign in again first). 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name 

IF YOU ARE ALREADY AN ONLINE CUSTOMER 
1.    Log in to www.ralphs.com 
2.    Click Sign In 
3.    Enter your email address and password 
4.    Click on ‘My Account’ (In the top right hand corner) 
5.    Click on Account Settings 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

Volume 15 Number 34, 2nd of Iyar 5774, May 2nd '14

Message from the Rabbi
 

We have just flipped the page on the Jewish calendar, beginning the month of Iyar. The Hebrew letters that spell out this month’s name can be seen as an acronym of the words ani Hashem rofecha, “I am G‑d your healer.”

Deep words. When illness strikes, we immediately run to the doctors, seeking advice and treatment—and we should do that. Yet at the same time, we must make sure to keep in mind that the doctors are only conduits through which healing comes from G‑d, the Healer of all flesh.

 

  Volume 15 Number 34, 2nd of Iyar 5774, May 2nd '14

Chabad Weekly Update

Paradigm Shift”:

Chabad at La Costa Celebrates the Most Influential Rabbi of Modern History


This May, Chabad at La Costa will present “Paradigm Shift: Transformational Life Teachings of the Lubavitcher Rebbe,” a new six-session Jewish Learning Institute course. The Rebbe was a visionary religious leader who inspired countless individuals during his lifetime and established a global network of educational, social, and religious institutions to revive the post-holocaust Jewish landscape. Paradigm Shift will be offered over six weeks on Tuesdays, beginning May 6th, 2014. The course will explore Rabbi Schneerson’s philosophy and outlook, offering participants the chance to see things from a radically different perspective. 
 

“It’s like putting on a new pair of glasses through which everything appears much more vivid; it enables you to see so much more,” explained Rabbi Zalman Abraham of JLI’s Brooklyn headquarters. “The Rebbe guided individuals to see the potential and inherent goodness in themselves, in others, and in every circumstance of their lives--and we hope to convey a glimpse of this outlook to participants of the course.”   
  
Paradigm Shift is a monumental contribution to the Rebbe's legacy--the product of a collaboration of over two dozen experts on Rabbi Schneerson’s teachings. It addresses questions such as: What were the Rebbe’s central teachings and contributions to Judaism and society? What was his understanding of the human being and what were his hopes for humanity? What stands behind the continued success of the Chabad Movement? And how can we apply these insights toward living a more meaningful life. 
  
We all want to live up to our inherent design, to make the best of the unique set of skills and circumstances that we were given. “Paradigm Shift is the first step; it’s about visualizing what is possible and seeing how you can make it a reality. 
  
Like all JLI programs, Paradigm Shift is designed to appeal to people at all levels of Jewish knowledge, including those without any prior experience or background in Jewish learning. All JLI courses are open to the public, and attendees need not be affiliated with a particular synagogue, temple, or other house of worship.

For more info call 760-943-8891, email info@ChabadatLaCosta.com, or visit www.myJLI.com for registration.

Lag B’Omer is May 18th – HUGE Celebration Planned

Join us Sunday, May 18th for a very special Lag B’omer Community-wide celebration to take place at the Nobel Athletic Field (near UTC) from 11am – 4pm. Be sure to contact the Rebbetzin who is coordinating our members who will join the triumphant march (more than 3000 are expected to march). Following the Israel Day / Lag B’omer celebration in La Jolla we will have a barbecue at the Rabbi’s home. The menu will include hamburgers, hotdogs, salads, and dessert. The cost is $15 per adult (13 and above) and $5 per child. RSVP via email;info@ChabadatLaCosta.com.

SAVE THE DATE – Shavuot is Coming

The Holiday of Shavuot marks the anniversary on which G-d gave the Jewish people the Torah. This is considered the single greatest event in all of history. To celebrate we make sure to attend the synagogue and listen to the Torah reading of the 10 Commandments (bring your friends, too). We also stay up (all night if possible) learning Torah, eat dairy meals, and joyously celebrate this awesome event. This year the holiday begins June 3rd and concludes June 5th. Services will begin at 10am each day.

The highlight of the services will take place on Wednesday the 4th at approximately 11:00am, which is when the 10 Commandments will be read, and Thursday the 5th at approximately 11:30am, which is when the Yizkor Memorial Service will be recited.

It is considered a great Mitzvah to listen to the 10 Commandments. Year after year, since the year 2448 in the Jewish Calendar (we are now in the year 5774), Jews all over the world, wherever they lived, endeavored to listen to the timeless words of the Torah.

Everyone is invited to participate in this meaningful service that will take place at our storefront location. The Dairy Kiddush Luncheon will take place at the Rabbi’s home. For further information call the shul at 760-943-8891 or email the shul at info@ChabadatLaCosta.com.

Building Progress

Dramatic progress has been made at our site this past week! Come and view the framing that is going on. If you would like a personal tour please contact Rabbi Eilfort directly at RabbiE@ChabadatLaCosta.com.

Significant and Generous Donation for New Building Made

Mr. Byron Burland, owner of Pebble Stone Coatings (www.PebbleStoneCoatings.com), has generously offered to hardscape our new building using this attractive and practical product. This product will add yet another element of elegance to our campus. Please see our list of needs found below if you can possibly help us in this important endeavor.

New Building Wish List

Significant progress is being made on our new complex! As construction continues we are looking for generous donors to help cover the costs of specific items that we need. The sooner our community steps forward to support our efforts, the sooner our new building will be ready for us to enjoy.

The numbers given are based upon the latest estimates offered by our professional team:

Parking Lot - $60,000. Roof - $55,000. Domes - $50,000.Heating/Air Conditioning (HVAC) - $40,000. Solar System - $40,000. Stucco - $30,000. Doors & Windows - $20,000. Fire Protection System - $15,000. Security Wall - $10,000.

If you are interested in dedicating one of the items listed above or want a tour of our project please contact Rabbi Eilfort at RabbiE@ChabadatLaCosta.com. If you haven’t seen the project lately you haven’t seen the project. Come by and feast your eyes on our future home!

Kiddush Sponsors This Week – WE ALWAYS NEED SPONSORS

This week’s Kiddush is sponsored by Addy Hale in honor of the Yarzeits of Rebecca Glovsky, Rochel bas Shabsi, Jacob Glovsky, Yaakov ben Yitzchak Lev, and Baileh Seigal, Baileh Sarah bas Eliezer Dov Zel.

Everyone is invited and encouraged to join us for a beautiful weekly gathering!

If you have not sponsored a Kiddush for a while, or love the feeling of sharing this tremendous gift with our wonderful congregation, please contact Naomi at 760-436-3687.

Weekly Class Schedule

Daily – Code of Jewish Law with Rabbi E – Following Minyan

Shabbat: After Kiddush – Women’s Issues with the Rebbetzin

Tuesday: “Paradigm Shift” – NEW JLI Course – 7pm.

Wednesday: Caffeine for the Soul at Target – 12pm.

Wednesday: Conversational Hebrew for Adults 6:30pm

Wednesday: Torah Portion of the Week – 7:30pm @ Storefront

Special Wishes

HAPPY BIRTHDAY wishes go out to Ashley Rack, Jon Nerenberg, Paula Brunelle, Michael Estrin, Avigail Gershowitz, and Rosie Parker!

May Michael Galperin, Bill Brunelle, Clive Walden, Rhonda Bloom, Roz Mintz, and Mel Bridge, be blessed with a full and complete recovery!

We remember Rosa Bruckner, Yahia Hazan, and Gershon Reh on their Yarzeit.

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Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Minyan

Our daily Minyan has been a tremendous source of good will for our community. Several people have been able to utilize the Minyan in order to say Kaddish for a loved one. Others have become accustomed to the great Mitzvah of davening with a Minyan because there is one readily available. Beginning this week, a couple of our regulars will be out of town for the next several weeks. We therefore need a few additional commitments so that the Minyan doesn’t slow down, G-d forbid. We are asking those who are able to make a commitment to the Minyan to please do so now. Some people are counting on our Minyan to be able to recite Kaddish for their loved ones. This is tremendously important. Please commit to a day or two per week (at the very least). People who have joined the Minyan have universally reported that they find the experience uplifting and have described it as a great way to start the day. Please respond to this message if you are able to help us in this regard.

HebrewSchoolInfo

Hebrew School has instituted some exciting changes to emphasize Hebrew language skills.

When dropping of your child(ren) at Hebrew School, please feel free to stick around and observe how much the children are learning. Morah Nechama covers many areas of the Siddur - prayer book each week and the students learn Hebrew months and numbers.

Hebrew School takes place on Sundays at our storefront location. Please contact Hebrew For further information contactInfo@ChabadatLaCosta.com.

Matching Campaign Continues

A great and generous benefactor has stepped forward and pledged a $500,000 matching funds grant to help us finish off our project. If/when this amount is matched by our community, by our friends, by you, we will be ‘there’. We will have an exceptionally beautiful facility that will be a permanent asset to the entire community. I invite you to take the virtual tour by logging onto www.ChabadatLaCosta.com and following the link. I am sure you will be impressed. However, your participation is needed now, especially with this new, unforeseen need to expedite the repair work and the added rental obligation so we can hopefully be in our new building by the New Year.

We have asked each member family to contribute at least $5000 to our building fund in addition to their membership donations – that comes out to only $416 a month, which is tax deductible. That means the actual cost out of your pocket is only $250 in post-tax refund money (check with your tax advisor). Membership donations cover the expenses of operations while building fund donations are strictly used for construction costs. Thanks to a few generous families we will make it sooner or later, but we need everyone to participate to move this process along and to make sure that everybody can experience the joy of giving. Some families have given more than the minimum requirement. But many haven’t given at all, and this is truly disappointing. This complex will be your place of worship, study, and joy! What about your loved ones – won’t they need traditional Jewish services as well? Therefore if you haven’t already made your building fund contribution, it is needed now, so the work can be completed. Remember the example of our ancestors who when Moses called upon them to donate for the Tabernacle they responded so enthusiastically that Moses had to tell them to stop bringing more! I pray for a similar response from our community. We need such a responsenow.

We are currently working on a beautiful donor acknowledgement board that will be prominently displayed so that all of you who made this dream into a reality will be properly honored for your generosity. This plaque will be a place where you will want your name displayed for perpetuity. Any donation to the Building Fund in excess of $5000 will be acknowledged on the Board even if you cannot make a larger donation. Please make your commitment today. Please respond immediately and generously to this heart-felt appeal. Please call me directly to discuss naming opportunities at 760-612-4577, or simply respond to this message by making your pledge and sending it right in.

Thank you and good Shabbos!

Learn the Code of Jewish Law with Rabbi Eilfort

A daily class in practical Jewish Law is held immediately following the Minyan in our storefront location taught by Rabbi Eilfort. Using the Code of Jewish Law, known in Hebrew as the Shulchan Aruch, participants are able to discuss the laws while learning about the ongoing opportunities one has to serve the Almighty on a moment-by-moment basis. The class begins at about 8:50am and lasts for about 20 minutes. There is no charge to attend.

Hebrew Class for Adults Continues

Would you like to work on your Hebrew skills? On Wednesdays at 6:30pm – 7:30pm and meeting in the storefront location there will be a weekly Conversational Hebrew class for adults. This class will be taught by Morah Ronit Barach, a professional teacher with more than 20 years experience. The suggested donation is $5-$10 per class. The regular Torah portion of the Week class will then commence following the Hebrew Class in the same location.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

jon@rozanskyteam.com

www.rozanskyteam.com

DRE. # 01754457

NMLS ID : 315987

Ron Lewis Insurance Services

760.525.5769 / RonLewisInsurance@yahoo.com

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit http://InsuranceProductQuotes.com and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

Interested in having long-term care insurance WITHOUT purchasing an expensive LTC insurance plan? Watch this 10 minute video:

http://www.westlandinc.com/downloads/10MinMG/player.html

North County Coastal In partnership with the Leichtag Foundation

MATCH

For donors residing in the North County Coastal region, north of Via de la Valle and west of I-15, including Rancho Santa Fe.

Open a donor advised fund by December 31, 2013 and be eligible for an immediate tax deduction.

We will MATCH your first grant (up to 10% of your initial fund balance and $1,000 maximum) to a North County Coastal Jewish program or synagogue.*

$1,800 minimum to open a fund. Minimum grant is $100.

Join us in building Jewish life in San Diego's North County Coastal region!

To learn about funding opportunities in the region, contact Darren Schwartz at darren@jcfsandiego.org or 858.279.2740.

The Jewish Community Foundation educates and inspires generations of givers throughout the San Diego Jewish community. Since 1967, Foundation donors have granted over $850 million to organizations in San Diego, Israel and around the world.

* Limited match grant funds available.

Rita’s Italian non-dairy Ices, Carlsbad now Kosher

We are happy to announce that Rabbi Eilfort has given Kosher certification to Rita’s Italian Ices, Carlsbad’s non-dairy products. Rita’s offers a large variety of Italian Ices with numerous flavors. Be sure to ask for the Kosher flavors (and thank them for serving the needs of the Jewish community)! Rita’s is located at 3263 Camino De Los Coches #103, Carlsbad, CA 92009 (near the corner of Rancho Santa Fe) and their phone number is (760) 753-5700.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

John Shirley for Your Home Improvement Needs –

Many of the ongoing projects necessary to keep our facility up and running are completed by John Shirley. John has many years of experience in all areas of building. From dry-wall work to painting, from carpentry to plumbing John can help you get the job done right. Call John Shirley at 619-980-2706. Rabbi E gives John his highest recommendation!

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Joseph@DreamHomeCinema.com

Face and Body Painting

My name is William Goldman. I am a talented artist with over twenty years of face painting experience. I can transform children or adults into wild tigers, beautiful princesses, deadly dragons, delicate butterflies. Use your imagination! Make your party special!

tigerwill58@yahoo.com - 760-672-3942

Energy, Health, Weight Loss

I help people get results with having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-635-3405. For free samples, including Power Breakfast, call me or fill out contact info at www.FeelGreatSamples.com. For Skin Care samples,www.MySkinCareSurvey.com.

Your referrals are appreciated.

Ralphs Partners with Chabad: Re-Registration Now Open

It’s that time again!! 

PARTICIPANT  REGISTRATION FOR THE NEW TERM BEGINS ON SEPTEMBER 1, 2013.   

There is no pre-registration! This means that the first day you can register for the new term is September 1, 2013 or after. 

1.    All of your members who are currently enrolled in the Ralphs Community Contribution Program will remain active until August 31, 2013.  
2.    Participants will be required to register or re-register for the new term at www.ralphs.com or by using the scanbar letter at the register starting September 1, 2013. 
3.    There are two ways to enroll: 
       a.    Online registration (see instructions below) 
       b.    Scan-Bar letter 
4.    If you received a scan-bar letter last year, it is still good and can be used this year. If you would like to receive a scan-bar letter, please respond to this email and one will be mailed to you. 
5.    Even if your participants registered as recently as June, July or August 2013, they will be required to register again, on or afterSeptember 1, 2013. 
6.    Your organization does NOT need to re-register, only your participants. 
7.    This notice does not apply to participants of the Food 4 Less/Foods Co Community Rewards program. 

**WEBSITE REGISTRATION INSTRUCTIONS** 

IF YOU HAVE NOT REGISTERED YOUR REWARDS CARD ONLINE 
1.    Log in to www.ralphs.com 
2.    Click on ‘Create an Account’ 
3.    Follow the 5 easy steps to create an online account 
4.    You will be instructed to go to your email inbox to confirm your account 
5.    After you confirm your online account by clicking on the link in your email, return to www.ralphs.com and click on ‘my account’ (you may have to sign in again first). 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name 

IF YOU ARE ALREADY AN ONLINE CUSTOMER 
1.    Log in to www.ralphs.com 
2.    Click Sign In 
3.    Enter your email address and password 
4.    Click on ‘My Account’ (In the top right hand corner) 
5.    Click on Account Settings 
6.    View all your information and edit as necessary 
7.    Link your card to your organization by clicking on: 
a.    Community Rewards 
b.    Edit my community contribution and follow the instructions 
c.    Remember to click on the circle to the left of your organizations’ name

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

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