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Chabad Weekly Update 17th of Elul 5777, Sept. 8th '17

Message from the Rabbi

One year, Mom decided she wasn’t going to keep nagging the children to send thank-you notes for their gifts. As a result, they never thanked Grandma for the generous checks she had sent for Chanukah.

The next year, however, things changed. “The children came over in person to thank me,” Grandma told her friend triumphantly.

“How wonderful! What do you think caused the change in behavior?”

“Oh, that's easy,” Grandma replied. “This year I didn't sign the checks.”

This week, while reviewing the Torah portion, it struck me just how integral to Jewish tradition expressing gratitude is. While I knew about the mitzvah of bikkurim, where farmers bring the first of their produce to the Temple as a way of thanking G-d for their crop, I hadn’t previously paid attention to the extensive language used in this obligatory thanks.

“And you shall call out and say before G-d, your G-d, “An Aramean [Laban] sought to destroy my father [Jacob], and he went down to Egypt and lived there with a small number of people, and there he became a great, mighty and numerous nation. And the Egyptians treated us cruelly and afflicted us, and they imposed hard labor upon us. And we cried out to G-d, the G-d of our fathers, and G-d heard our voice, and He saw our affliction, our labor and our oppression. And G-d brought us out from Egypt with a strong hand and with an outstretched arm, with great awe, and with signs and wonders. And He brought us to this place, and He gave us this land, a land flowing with milk and honey. And now, behold, I have brought the first of the fruit of the ground which you, O G-d, have given to me . . .” (Deuteronomy 26:5-10)

At first, I wondered whether this was perhaps a case of the Bible getting carried away with some flowery poetry. Couldn’t G d have given the poor farmer who traveled all the way to Jerusalem a simpler way of showing gratitude?

But upon reflection, I realized that the Torah is actually teaching us an important lesson in humanity. Saying thank you should not be a brief line we say by rote. How often do we hear parents instructing reminding their children to say please and thank you? Of course we should teach our children to be polite, but there is much more to showing gratitude than just the fulfillment of social convention. Truly showing gratitude requires realizing the full context of the gift or kindness we’ve received, as well as the history, relationship, and intention behind it. The words we choose should be an accurate portrayal of our inner appreciation.

When we thank our parents, spouses, or friends, we need to take into consideration what these people have done for us, not only today but in the past. We need to consider the words that we offer, so that, like the farmers, we succeed in conveying the extent of our sincere appreciation for what we have received.

  Volume 18 Number 48, 17th of Elul 5777, Sept. 8th '17

Chabad Weekly Update



This Shabbos we will be celebrating not one but two birthdays! MAZEL TOV to Rebbetzin and Dovid Eilfort on your upcoming birthdays!

The World is Shaking!

It seems that the world is being overtaken with tragedies! Hurricanes, earthquakes, rogue regimes threatening a nuclear holocaust, G-d forbid! What is particularly difficult about these situations is the helplessness we feel. Umbrellas don’t work against hurricanes. Shock absorbers don’t work against earthquakes. And reason doesn’t work with tyrants.

Of course, as Jews we have an inner voice that tells us that we must DO something! So what should we DO about all of these catastrophes?

Fortunately we have a deep well of wisdom from which to draw, as our Sages have faced countless tests throughout the millennia. What do they say to do at times like this?

Judaism tells us to take a three-pronged approach. We must add in our Torah Study, Prayers, and Acts of Kindness. These are described as the Three Pillars upon which the world rests. In other words, the world exists by virtue of these three aspects of our divine service.

Yes, that is a very heavy responsibility (to perpetuate the existence of the world). But we have never shied away from hard work, in fact, we thrive on it. We must roll up our sleeves and get busy! Take an extra Torah class. Give extra charity. And (come to shul to) say some extra prayers.

We can choose to interpret the rumblings and shakings as divine punishment. Or we can choose to view the same events as wake-up calls for all of us in preparation for the Day of Judgement and Day of Repentance.

Remember, the Almighty loves each and every one of us! Can we honestly say we feel the same towards Him and if we do, do we SHOW it?

Good Shabbos!

Shabbos Kiddush Sponsor

This week’s Kiddush is being sponsored by the Eilfort Family in honor of Dovid and Nechama’s birthdays.

Everyone is invited to join us for this beautiful weekly gathering.

Kiddush Sponsorship

If you have not sponsored a Kiddush for a while and/or if you have a birthday, anniversary, or perhaps a Yarzeit you wish to mark, please respond to this message.

Kiddush sponsorship begins at $180.


Rosh Hashana Sweet Shoppe (THIS WEEK), September 10, 10:30 AM- 12 PM

Children of all ages are welcome to start this year off sweetly! Aspiring confectioners and candy connoisseurs get buzzzy as they melt, mix and knead holiday sweets and treats. Starring magnificent edible honey challah dishes, flavorful honey sticks, honey taffy, and make-your-own honey flavored lip balm. 

THIS Sunday at our Educational Annex, 7740-E El Camino Real, Carlsbad.

Contact Chaya Eilfort 786-543-8772 or 760-943-8891

High Holiday Reservations NECESSARY

Members and non-Members are asked to make reservations for our upcoming High Holiday services. Making reservations is extremely simple – just reply to this message! More about our High Holiday plans can be found below. Our suggested donation for High Holiday seats is $100 per adult and $50 per child. NO ONE WILL BE TURNED AWAY FOR LACK OF FUNDS. Tickets are not necessary. Membership is not necessary. Those who make reservations will receive the full schedule. The cost to join us for the dinners is $36 per adult and $18 per child for non-members and $25 per adult and $10 per child for members.

Time to Order an Esrog is NOW

Those who would like a Lulav and Esrog must order no later than this coming Tuesday. The cost is $75 for a regular set and $200 for a deluxe set. Please note that the price on the deluxe sets, which come from Calabria, Italy, jumped significantly this year due to a largely failed harvest caused by a cold snap. We are fortunate to be able to get any at all. Please respond to this message to place your order.

High Holiday Plans

Our plans are in place and we say with complete confidence that this year’s High Holiday Experience will be the best yet. Rabbi Yossi Nigri is returning all the way from Brazil to lead our services as Cantor. We are offering a full camp-like experience for the children. We are offering community meals (see menus below) following evening services each evening, and wonderful kiddushes following services each day. Add the above to the most welcoming and friendly community in the world, and a meaningful and enjoyable experience is guaranteed!

High Holiday Honors

During the High Holiday Season people enjoy the added blessings of having or sponsoring an honor. In fact, Aliyas on the High Holidays are considered one of the greatest honors of the year. Shuls around the world raise huge percentages of their yearly budget by auctioning off these Mitzvos.

Why do people spend so lavishly?

Because we know that the Day of Judgement and the Day of Atonement are upon us, and that Tzedakah (charity) is the most effective way to avert an evil decree.

Those who would like the great Mitzvah of having an honor on the High Holidays should immediately contact the shul by email so arrangements can be made. A list of all available honors will be sent out. This will be handled on a first-come, first-served basis.

Rosh Hashanah Menus

Wednesday, September 20th


Round Challahs with Honey

Apples with Honey


Water, Ice Tea, Lemonade


Sweet & Sour Salmon


Green Salad,

Babaganoush (Red & White),

Corn Salad


Chicken with Matzah Balls

Main Course

Roast Chicken

Sweet Potato Casserole

Sweet Peas & Onions

Carrot Tzimmis


Apple Cake

Date-nut Cookies

Thursday, September 21st


Round Challahs with Honey

Apples with Honey



Water, Ice Tea, Lemonade


Gefilte / Salmon Mix Loaves


Green Salad

Babaganoush (Red & White)

Corn Salad


Chicken with Matzah Balls

Main Course

Brisket of Beef

Roast Potatoes




Fresh Fruit

Soy Ice Cream

Friday, September 22nd 


Round Challahs with Honey


Water, Ice Tea, Lemonade


Moroccan Salmon


Green Salad

Babaganoush (Red & White)


Spicy Carrot Salad

Purple Cabbage Salad


Persian Legume Soup

Main Course

Moroccan Chicken

Persian Rice

Vegetable Terrine 





Just in Time for the High Holidays we Present to You…

If you haven’t been to shul for a while you may not know that there are some dramatic improvements going on. Of course we are adding programming all of the time. But in addition to the programming we are continually working hard to make the shul into an even more physically beautiful and inviting environment.

With this in mind please swing by so you can see first-hand our brand new magnificent landscaping and hardscaping. Anyone who would like a personal update and/or tour please contact the office via email or phone. Our number is 760-943-8891, and our email address is

We extend our most sincere thank you to the Reh Family for their generous donation of our desert scape and dry river bed, and the Moyal Family for the beautiful hardscape!

New Membership Year:

Time to Sign Up

Please note that our membership year ends on June 30th. If you made the commitment to be a member in the past year but have not yet paid your membership dues please come current immediately. You may contact the office to find out the status of your account or write to

Also, please note that the Chabad at La Costa Membership year begins on July 1st. We are asking that all of our friends and supporters fill out and return the Membership Application Form, which will be mailed in the near future as soon as possible.

We rely on Membership as the single most important source of revenue for our Jewish Center. If our shul has helped you or if you believe in what we are doing, please “make it official,” and become a Member. Remember, “Membership has its privileges!” Those who are already Members please accept are most sincere appreciation, and please send in your forms.

Looking Ahead…

Sukktoberfest ‘17

Sukkot this year falls right in the middle of Oktoberfest. Let’s combine the two and have a night under the stars in a beautiful beer garden, with ice cold harvest beers, glatt kosher bratwurst, music, your friends, and a sukkah! Tons of fun games, door prizes, great people!

Two Parties, October 8th for our Young Jewish Professionals (20s, 30s, 40s) and October 9th for families, and the whole community 6 to 10pm. The cost is $25 per adult and $10 per child (3-12). Reservations appreciated. Call 760-943-8891 for further details or check our website;

Great Debates in Jewish History

6-Part Series

Debate and disputation are not only encouraged within Judaism but reside at the very heart of Jewish history and theology. Chabad at La Costa in conjunction with the Rohr Jewish Learning Institute (JLI) presents Great Debates in Jewish History, a six-session course exploring six fundamental conflicts that pit the greatest Jewish minds against each other--six instances of vastly divergent perspectives from throughout our history, including several that remain questions for us today.

Discover a stirring and surprising account of Judaism’s intellectual history, from the ancient to the modern-day; as you relive epochs rich in narrative that provide fascinating context for six of the most monumental intellectual and theological debates in our history.

The parade of characters presented in this course spans two millennia of biblical, rabbinic, and modern disputation, reflecting the panorama of Jewish history with its monumental political, ethical, and spiritual challenges.

This excellent 6-part series, with each individual class understandable by itself, begins on Tuesday, October 31st and continues for six consecutive Tuesdays from 7-9pm. For further information call 760-943-8891 or log onto to

Shakes in the Shack, October 8, 10:00 AM- 12 PM

Children and their families are invited to get your shake on at this Sukkos dance party and groove to beats mixed by popular Jewish Dj. Features games, party favors, and craft your own signature milkshakes and frapps.

Contact Chaya Eilfort 786-543-8772 or 760-943-8891

Havdalah Glow Party, November 18, 6:30 PM- 9 PM

Light up family game night with a Havdallah ceremony and rocket balloon light show. Create your own “Guess Who game” with fun, snapchat-inspired filters starring you and your friends. Join in for some delicious artisan popcorn making and play today’s most popular games with a Jewish twist.

Haftarah Thought

By Gabbai Harold Reisman

 Isaiah 60: 1-22

Once again, the main thrust of this Haftarah is consolation. The emphasis is much stronger here than in the other six messages of consolation. The reason is the need for a strong counterweight to dire messages in the Sidra/Portion - a category of evils that may occur if Israel fails to observe the laws of Hashem.      

The Haftarah attempts to lift the potential for gloom with a depiction of the future glory of Israel. Note verse 5:  "...the sea's abundance shall shower you..." and think of the vast gas reserves recently found and now used in Israel and elsewhere.

The glorious future will come to pass in due time and our part in this great unfolding event should be clear to all of us. And specifically we must recognize, understand and internalize the closing concept: " shall know that I, the Eternal, am your Savior, your Redeemer, the Mighty One of Jacob." This true statement should be part of our daily thoughts - not merely during the Days of Awe.

Weekly Class Schedule

Daily Following Morning Services – Tanya – Chabad Chasidic Philosophy with Rabbi Elia

Tuesday: Jewish Mysticism/Chasidic Philosophy – 7:30pm

Wednesday: Torah Portion of the Week – 7:30pm

Hebrew School Begins THIS WEEK - Hebrew School Registration

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Our students want to be here!

Please contact our Hebrew School Director, Morah Nechama Eilfort or Morah Chaya Eilfort for further info.

Special Wishes

HAPPY BIRTHDAY wishes go out to Dovid Eilfort and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating their anniversaries this week!

WE REMEMBER all of those who have Yarzeit this week.

May Fran Sekela, and Roz Mintz be blessed with a full and complete recovery!


A Comm-Unity for You (and Me)

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here!

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email your request.

Minyan Shaping Up

We are most proud to announce that our morning Minyan is looking good! In fact, we got a Minyan every day this week. The success is a direct result of the increase in our core group of committed participants. A daily Minyan is a very important service provided by a shul to its local community. Praying with a Minyan is considered a great Mitzvah as it helps our prayers effectiveness (ask the Rabbi for a more complete explanation). It also allows those who need to say Kaddish to do so properly.

We are facing a challenge, as in the coming weeks a couple of our regulars will be out of town (going to Yeshiva programs). We need a couple of more people to step forward and fill this gap to make sure we do not lose momentum. Can you make a commitment to our daily Minyan?

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience ‘Davening’ (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the ‘Chabad’ code when booking. The special terms include the lowest room rate available, a reduced resort fee of $15.00 (normally $28.00) and complimentary self-parking (savings of $18.00 per car per day).  The resort’s deposit requirement is waived for Chabad guests as well as the three-day cancellation policy.  Chadad guests may cancel until 6pm on the day of arrival to avoid a charge of one night’s room and tax.

To book your room at the special Chabad rate, call toll-free 800-854-5000 or book online at  Or you can find more information or book through our website: Follow the link for Visitor Information.

To date more than 400 people have used the Chabad code this year (2016)! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family and the new Board was dedicated by the Alter Family.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit and the light on the Board will be illuminated each year on the Yarzeit.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing’. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.).

The donation is only $360 per plaque for the Memorial Board or $180 for the Tree of Life. Those who wish to participate should send an email to, or call Rabbi Eilfort at 760-943-8891.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

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Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.

Ron Lewis Insurance Services

760.525.5769 /

Specializing in Medicare Supplements, Long-term care (LTC) plans, Individual health plans, Dental, and Term life insurance.

Need health or life insurance or know someone who does? If so, please visit and get plan and rate comparisons INSTANTLY from the major insurance carriers in California and Washington. Apply directly online or call for more information. There is no charge for this service!

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Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Energy, Health, Weight Loss

I help people get resultswith having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-63+5-3405. For free samples, including Power Breakfast, call me or fill out contact info at For Skin Care samples,

Your referrals are appreciated.

Hauling the Junk Away with Victor

Victor Libraty has recently moved to Encinitas and has started a junk hauling and recycling business. Just in time for Pesach! If you have junk that needs to be removed call Victor at 760-815-7004. Tell him you saw his information in the Chabad Weekly Update!

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

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