NO SHUL THIS WEEK. Please check Weekly Update for news.
Printed from

Chabad Weekly Update 12th of Iyar 5778, April 27 '18

Tuesday, 1 May, 2018 - 12:32 pm

Message from the Rabbi

We are currently in middle of the most introspective period on the Jewish calendar, known as “the Omer”—the 49 days beginning on Passover, the festival of our freedom, and culminating with Shavuot, when we received the Ten Commandments.

Counting of the Omer is not only the simple act of connecting two major events from our early history, but is intended to recall how the original counting period actually served to bridge these events, transforming a group of simple slaves into a spiritually elevated people.

It began with Passover, the first step in our spiritual journey. Egypt at the time was the world center of immorality, slavery, and materialism— the antithesis of everything the new nation of Israel would stand for. So before anything else, G‑d commanded the Jews to pack their bags and flee.

Once they had left Egypt and severed their ties with its negative influences, they were externally free from the demons of Egypt but had not yet changed internally. Inside, they were exactly the same group of slaves. The inner change that would make them ready and worthy to receive the wisdom of G‑d’s Torah had not yet taken place.

To this end, they were instructed to count the days of the Omer—a transformational period during which they would cleanse and change themselves from within. Seven weeks of hard work and daily exercises in spiritual refinement. Only after completing this rigorous program, would they be considered ready and worthy to receive the Torah.

We, the descendants of the original Jews, still count the Omer annually, just like the very first time, to refine ourselves internally and prepare ourselves to recommit to the Torah on the holiday of Shavuot.

  Volume 19 Number 30, 12th of Iyar 5778, April 27 '18

Chabad Weekly Update - Special Simcha Edition



Three weeks ago Rabbi and Mrs Yossi and Muka Rodal had a healthy baby boy who they named Dovid Baruch Zev! The Eilfort and Rodal families are overwhelmed with Simcha and wish to celebrate this happy occasion with the entire community. Please join us THIS SHABBOS for a special Kiddush celebration.

Kiddush Sponsor

The Kiddush this Shabbos is being sponsored by Rabbi and Mrs. Yeruchem Eilfort in honor of the birth of their new grandson and the upcoming Anniversary of Rabbi Elia and Chaya Eilfort.  

Please join us for this wonderful weekly gathering!

Kiddush Sponsorship

The Beauty of Our Kiddush

Every week following services we enjoy a beautiful Kiddush luncheon together. Such an amazing Kiddush doesn’t create itself. Thank G-d, we have a dedicated Kiddush crew, led by Naomi Alter and including Channah Hale, Sheila Lebovitz, the Rebbetzin, and several others, who make our Kiddush into something beautiful and enjoyable. But it takes more than willing hands to make the food. It also takes generous souls to sponsor the food. Without a sponsor the cost must come out of our operating budget, which is already stretched thin as it is.

If you have been a beneficiary of the Kiddush and haven’t sponsored it for a while please step forward now. Even if you have recently sponsored and kind find it in your heart to sponsor it again we need you. Kiddush sponsorship starts at $180. But if you want something a bit more lavish with more variety you can add to that amount, and it is all, very much, appreciated. It is also a very big blessing that you have facilitated ‘Oneg Shabbat’ (the enjoyment of Shabbos) for the entire congregation! Our Shabbat prayers describe the special blessings achieved by such generosity!

Thank you and G-d bless!


Looking Ahead…

Pesach Sheini – The Second Passover – THIS Sunday

Sunday, April 29th, is Pesach Sheini / the Second Passover. When G-d commanded the Children of Israel to bring the Passover sacrifice only those who were in a state of ritual purity were allowed to do so. While being ritually impure disqualified one from bringing sacrifices or to enter the Tabernacle / Holy Temple, it was not attained via sinfulness. In fact, it was entirely possible to become ritually impure BECAUSE of doing a Mitzvah. For instance, if one sees to the final needs of someone this would render him ritually impure, as coming in contact with a dead body causes ritual impurity.

When G-d commanded that the Passover Sacrifice be brought some people, through no fault of their own, were ritually impure. They came to Moses with a complaint / demand. The said, “Why should we lose out etc.” They were upset that they didn’t have the opportunity to bring the Passover Sacrifice! Moses did not know what to do with them or how to answer their complaint. The Almighty therefore decreed that there would be a Pesach Sheini – a Second Passover for their benefit so they could bring the Passover Sacrifice in a ritual state of purity.

Imagine that!

Because of the desire of Jews to do another Mitzvah Hashem transformed an otherwise mundane day into a holy day.

To commemorate this awesome achievement brought about due to what is known as ‘an arousal from below’ we have the custom to eat Matzah on Pesach Sheini. One does not have to eradicate all of his Chametz / Leavening for the Second Passover. All one has to do is to eat a bit of Matzah. It can even be eaten between two slices of bread. This means in a certain respect the Kedusha / Holiness of Pesach Sheini surpasses even that of Pesach.

It clearly demonstrates how much the Holy One, blessed be He, loves when His children (us) want to enhance our connection to Him. It shows that we humans have the G-dly ability to transform the mundane into the holy. Indeed, that is our job. Now go and do it!

Israel Fest THIS Sunday – Come & Say “Hi!” at our Chabad Booth!

Join our San Diego Jewish community in celebrating Yom Ha'atzmaut - Israeli Independence day! In honor of Israel's 70th we are hosting our biggest celebration yet!

April 29, 2018


Ingram Plaza at Liberty Station

2751 Dewey Rd, San Diego, CA 92106

Vendor/organizational booths will be back again this year. For more information, contact us at 858.737.7148 or

·         Registration is required to attend the Festival.  Pre-register to avoid long lines.

·         To ensure the safety of our guests, everyone entering the Festival will be required to go through security wanding and have their bags checked.

·         We’d love for you to wear blue and white to help celebrate!

·         Israel Fest is a pet-free event.  Please leave your pets at home (official service animals accepted).

·         Seating in the entertainment area is very limited.  We encourage you to bring blankets to sit on for the closest view.

·         Kosher food and artisan products will be available for purchase.  Remember to bring your wallet!


Israel Fest parking is in Lot J or surrounding street parking.  All parking is first-come, first-served. Passengers can be dropped off at the Festival Entrance on Cushing Street. Please obey all parking signs to avoid being ticketed or towed away.

Log onto to register and for further information.

Lag B’Omer Fun @ Shul (NOT THE BEACH) This Year!

Join us on Thursday, May 3rd as we celebrate Lag B’Omer / 33rd day of the Omer. The period of time between the holidays of Passover and Shavuot are considered sad due to the horrible plague that struck down 24,000 students of Rabbi Akiva. On Lag B’Omer they dying stopped and so we celebrate! Additionally, Lag B’Omer is the Yarzeit of the author of the Zohar, Rabbi Shimon bar Yochai. He asked that the day of his passing be celebrated. This may seem strange until we understand that upon passing the soul ascends to a higher spiritual level and basks in the Divine Radiance. This is particularly true of the soul of a Tzaddik / Saint, whose influence in this world is said to increase after his physical passing.

To celebrate this awesome day we will be offering a cookout at the shul. In addition to lots of great food (burgers, hotdogs, salads, fries, desserts etc.) we will share stories, songs, and special activities for the children (see next article). Reservations are greatly appreciated.

The cost for members and locals is $18 per adult and $10 per child (3-12). The cost for out of town guests is $22 and $12.

C-Kids Let’s Chalk Kindness

Thursday, May 3rd from 5-7pm. Bring a friend!

Spread kindness through street art! Experiment with cool forms of chalk to paint a neighborhood mural with messages of inspiration and friendship. Then continue the fun by creating "pay it forward" baskets to place good deeds and keep them growing!

Mommy & Me Starting-up!

Starting April 27 at 10:00 am. 6 week mommy and me series. Every Friday morning at 10:00 am at Morah Chaya's house.    Learn through play,  art, and music.

Our Mommy & Me program is a series of innovative classes that allow parents and children to experience Jewish tradition in a stimulating, fun, and creative environment. It is designed to be a place where your child's imagination can soar, providing the foundation for a lifelong love of learning.

At Mommy & Me parents join their little ones for storytelling, puppetry, sensory activities, art, snack, song, and movement – all with Jewish themes. Children learn new skills and form their first friendships in a safe, warm, and nurturing environment. Parents love it too!

All children from birth through four years old are welcome.

Calendar Season Begins!

(& We Need YOUR Help)

We are getting an early start on our beautiful Jewish Art Calendar this year. Each year we have added more and more personalized content, reflecting greater community participation. This year we hope to include still more, but we need your help. When it comes to the ads, which is what enables us to send the calendars out for free to hundreds and hundreds of friends, we have found that when YOU help us sell ads, we truly prosper. Do you own or patronize a business that can use more exposure to our community? Those who help will receive free date dedications. Please contact Rabbi E for further information!

Create Your Jewish Legacy

Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will be your legacy?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want. Send a personal email to to schedule an appointment today.

Haftarah Overview

By Gabbai Harold Reisman

Amos  9:7-15

The Parashah states that living in Israel is dependent upon adherence to Torah and mitzvahs. The Haftarah clarifies the distinction and heavy burden placed upon the people Israel. The text has a jarring phrase: Israel is like "the children of the Cushites [to Him]." Is Israel so special?

Israel is different, but how and why? What is clear is that our selection transcends our righteousness (or lack of same). Basically we must conclude that selection itself remains a mystery. The Jews can rebel, but cannot separate. The covenant has mysterious elements but our responsibilities and duties remain clear. Our actions can strengthen or weaken the eternal bond and our choice will determine closeness or separateness with the Eternal. The unique status of separation from the nations will assure the continuing ability to survive and thrive.

New JLI Course is AMAZING

What is?

Rethinking everything we know

about our universe

Imagine that you were able to rethink everything you knew about the universe, the laws of nature, your own consciousness, and the very idea of existence and reality. Imagine the new insights you will gain, the fresh perspective with which you will embark on the journey of life each morning.

What is? does exactly that. Drawing on the wisdom of Chassidic teaching, the most basic building blocks of existence are reexamined from the bottom up, revolutionizing our understanding of life, reality, and our place in the world.

Here are some of the highlights:

Lesson Two
Is Time Travel Possible?

Is time the engine that drives the whole of existence, or is it just a product of our subjective experience? If the future is impenetrable, the past irretrievable, and the present moment too fleeting to meaningfully inhabit, what part of our lives can we call our own?

Lesson Three
Why does evil exist?

Why do bad things happen to good people? The question has been asked—and answered—for thousands of years. But even if we understood the purpose of evil, would this make it more palatable and acceptable? Would it aid us in our efforts to defeat evil?

Lesson Four
Who is G-d?

What are we talking about when we talk about G-d? Is “G-d” just a word we use when we can’t explain something? If G-d cannot be explained or described, does this not render the concept of “belief in G-d” completely meaningless?

Lesson Five
What is consciousness?

All injustice and strife, and even personal unhappiness, can be traced to selfishness. Yet self-esteem is essential for a healthy psyche and a productive life. To navigate this paradox, we first need to unravel the mystery of self-awareness: Where does our sense of self come from?

Lesson Six
Are we bound by fate?

If G-d already knows what we will do tomorrow, is our “free choice” nothing more than an illusion? And with so many powerful influences outside of our control—or even our awareness—influencing our choices, how “free” could they possibly be?

Weekly Class Schedule

Daily Following Morning Services – Tanya – Chabad Chasidic Philosophy with Rabbi Elia

Tuesday: JLI ‘What is?’ – 7pm

Wednesday: Portion of the Week – 7:30pm

Special Wishes

HAPPY BIRTHDAY wishes go out to Jessica Estrin, Jordan Mintz, Sam Estrin, Shayna Steelman, Alexa Horowitz, Chava Eilfort, Ashley Rack, Jacob Rozansky, and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to Rabbi Elia and Mrs Chaya Eilfort, and all of those celebrating their anniversaries this week!

WE REMEMBER Laish Baram, and all of those who have Yarzeit this week.

May Fran Sekela, and Roz Mintz be blessed with a full and complete recovery!


A Comm-Unity for You (and Me)

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here!

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School  *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience ‘Davening’ (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Hebrew School - Hebrew School Registration

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Our students want to be here!

Please contact our Hebrew School Director, Morah Nechama Eilfort or Morah Chaya Eilfort for further info.

Storytime at Barnes and Noble

Thursdays 10:30-11:30 AM

1040 N El Camino Real # 104, Encinitas, CA 92024

All ages welcome.

Story Reading begins 10:30 AM followed by Chanukah Activity and treat.

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the ‘Chabad’ code when booking. The special terms include the lowest room rate available, a reduced resort fee of $15.00 (normally $28.00) and complimentary self-parking (savings of $18.00 per car per day).  The resort’s deposit requirement is waived for Chabad guests as well as the three-day cancellation policy.  Chadad guests may cancel until 6pm on the day of arrival to avoid a charge of one night’s room and tax.

To book your room at the special Chabad rate, call toll-free 800-854-5000 or book online at  Or you can find more information or book through our website: Follow the link for Visitor Information.

To date more than 450 people have used the Chabad code this past year (2017)! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family and the new Board was dedicated by the Alter Family.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit and the light on the Board will be illuminated each year on the Yarzeit.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing’. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.).

The donation is only $360 per plaque for the Memorial Board or $180 for the Tree of Life. Those who wish to participate should send an email to, or call Rabbi Eilfort at 760-943-8891.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct (619) 392-1234

DRE. # 01754457

NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.

Ron Lewis Insurance Services

760-525-5769 - Cell

866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround

*Wholesale House Audio

*Home Automation

Joseph Markowitz: 760-415-8742

Energy, Health, Weight Loss

I help people get resultswith having more energy, losing weightand improving their health with safe, natural, guaranteed kosher products along with free coaching. Leah/Linda Buckner 760-63+5-3405. For free samples, including Power Breakfast, call me or fill out contact info at For Skin Care samples,

Your referrals are appreciated.

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.


Comments on: Chabad Weekly Update 12th of Iyar 5778, April 27 '18
There are no comments.