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Weekly Update Volume 20 Number 1 September 14, 2018, Tishrei 5, 5779

Friday, 14 September, 2018 - 7:30 pm

Message from the Rabbi

As Yom Kippur approaches, it is a time to take account of our deeds and right any wrongs.

We have a chance to find those we may have offended (something that is all too easy in the digital era, when a sharp text, IM, or Tweet can be sent almost instantly to someone halfway across the world) and ask for forgiveness.

Yom Kippur, however, is more than just a day for repentance. After Selichot, Rosh Hashanah and the 10 Days of Repentance, one may wonder: what more is there to do? Have not all the words been said and all the apologies before man and G‑d been made?

Yom Kippur allows us delve deeper into our very essence. Each of the five prayers of the 25 hours of Yom Kippur allows us to dig deeper into our character. Like the layers of an onion, we can peel back one level to reveal another. Until, during the Neilah prayer, we stand alone before the Almighty G‑d. All layers have been removed and our essence stands bare, in the ecstatic union with the essence of the Creator.

We are one and our Creator is one.

One day, one people, one essence.

May we all be sealed for a year of sweetness and revealed good in all matters.

Rabbi Eilfort

Volume 20 Number 1 September 14, 2018, Tishrei 5,5778
Chabad Weekly Update

Wishing Everyone a G’mar Chasima Tovah & Shanah Tovah!

May you and your entire family be sealed in the Book of Life for a happy, healthy, and successful New Year! May G-d’s manifold blessings come to you in abundance! And may you experience a year of great fulfillment and growth in your holy, spiritual pursuits!

Kiddush Sponsor

This week’s Kiddush is sponsored by the Reh Family in loving memory of Edith Reh, upon her Yarzeit.

Please join us.

Everyone is invited and encouraged to join us for this enjoyable and delicious gathering.  

Kiddush Sponsorship

The Beauty of Our Kiddush

Every week following services we enjoy a beautiful Kiddush luncheon together. Such an amazing Kiddush doesn’t create itself. Thank G-d, we have a dedicated Kiddush crew, led by Naomi Alter and including Channah Hale, Sheila Lebovitz, the Rebbetzin, and several others, who make our Kiddush into something beautiful and enjoyable. But it takes more than willing hands to make the food. It also takes generous souls to sponsor the food. Without a sponsor the cost must come out of our operating budget, which is already stretched thin as it is.

If you have been a beneficiary of the Kiddush and haven’t sponsored it for a while please step forward now. Even if you have recently sponsored and kind find it in your heart to sponsor it again we need you. Kiddush sponsorship starts at $180. But if you want something a bit more lavish with more variety you can add to that amount, and it is all, very much, appreciated. It is also a very big blessing that you have facilitated ‘Oneg Shabbat’ (the enjoyment of Shabbos) for the entire congregation! Our Shabbat prayers describe the special blessings achieved by such generosity!

Thank you and G-d bless!


Looking Ahead…

Yom Kippur Begins Tuesday Night, September 18th

We will be offering a full High Holiday experience this year! Please see our full schedule below.

High Holiday Reservations REQUIRED for Security Purposes

If you plan on joining us for the High Holidays (and we certainly hope you do) you MUST fill out the reservation form found by following this link:   Members | Guests

High Holidays for Kids

We are offering our popular Camp High Holidays for the children that will be enriching, fun, and safely supervised. This gives parents the opportunity to sit in the sanctuary and pray knowing their children are safe and happy. Conversely, parents are welcome to keep their children with them, but we ask that they are closely supervised and quiet.

Community Holiday Meal Offered on Erev Yom Kippur

A meal is being offered on Erev Yom Kippur. Due to space restrictions we are only accepting a limited number of reservations. The cost to participate in the meal is $25 per meal (adults 13+) and $18 per child (3-12). Reservations and pre-payment are a must. Please visit our website for further details. Meal RSVP

Yom Kippur Honors

During Yom Kippur people enjoy the added blessings of having or sponsoring an honor. In fact, Aliyahs on the High Holidays is considered one of the greatest honors of the year. Shuls around the world raise huge percentages of their yearly budget by auctioning off these Mitzvos.

Why do people spend so lavishly?

Because we know that the Day of Atonement is upon us, and that Tzedakah (charity) is the most effective way to avert an evil decree.

Those who would like the great Mitzvah of having an honor on Yom Kippur should immediately contact the shul by email so arrangements can be made. This will be handled on a first-come, first-served basis. or use our online form here.

This Year’s Break the Fast Dedicated as a Special Thank You to Our Volunteers

There is a group of people who help make everything work for our community. They volunteer many hours of their time for the pure and simple reason that they know what it takes to make a community like our thrive; and that is participation! The list of volunteers is too long to mention by name. Of course we have Naomi Alter’s team that helps with the weekly Kiddush. Other examples are the BBQ Bounty Team (including Sheila, Channah, Michael etc.) who, by their efforts, make the summer season a joy (and profitable) for our community. Thank you one and all! We will thank our volunteers at this year’s Break the Fast at the end of Yom Kippur.

High Holiday Schedule

Tuesday, Sept. 18 2018
Morning Services: 8:00 am
Afternoon Service: 4:30 pm
Community Dinner: 5:00 pm
Light Candles at 6:33 pm
Fast Begins at 6:33 pm
Kol Nidrei Services: 6:30 pm

Wednesday, Sept. 19, 2018
Morning Services: 9:00 am
Yizkor Memorial Service: 12:00 pm
Afternoon Service: 4:30 pm
Neilah Closing Service: 5:30 pm
Fast Ends at 7:26 pm
Followed by Break-the-Fast

Sukkos Schedule



Sunday, Sept. 23, 2018
Light Candles at 6:26 pm
Evening Services: 6:30 pm
Community Dinner 7pm @Shul

Monday, Sept. 24, 2018
Morning Services: 10:00 am
Evening Services: 7:00 pm
Light Candles* after 7:19 pm

Tuesday, Sept. 25, 2018
Morning Services: 10:00 am
Holiday Ends at 7:18 pm


Thursday, Sept. 27, 2018
Dinner: 5:30 pm


Shabbat Chol Hamoed


Friday, Sept. 28, 2018
Light Shabbat Candles at 6:19 pm
Evening Services: 6:00 pm

Saturday, Sept. 29, 2018
Morning Services: 10:00 am
Shabbat Ends at 7:13 pm



Hoshana Rabbah


Sunday, Sept. 30 2018
Morning Services: 8:30 am




Sunday, Sept. 30, 2018
Light Candles at 6:17 pm
Evening Services: 6:00 pm
Followed by Kiddush & Hakafot

Monday, Oct. 1, 2018
Morning Services: 10:00 am
Yizkor Memorial Service: 12:00 pm
Evening Services: 7:00 pm
Followed by Grand Banquet & Hakafot
Light Candles* after 7:01 pm

Tuesday, Oct. 2, 2018
Morning Services: 10:00 am
Followed by Kiddush & Hakafot
Holiday Ends at 7:09 pm

* Light only from a pre-existing flame

*The Chabad Sukkah is available to those who wish to eat in a kosher sukkah during the holiday.

*If you need help setting up your sukkah we will try to get you some help! Let us know.


Join us as we turn our beautiful Sukkah into a Beer Garden celebrating Sukkot and Oktoberfest together. Members $20a $10c Non-Members $25a $12c

Reservations appreciated!  Click Here

Suktoberfest Menu


Giant Pretzels



Cabbage Salad

German Potato Salad


Apple Strudel

Drinks (Pitchers of Lemonade and Ice Tea and Water)


New Membership Year: Time to Sign Up

Please note that our membership year ended on June 30th. If you made the commitment to be a member in the past year but have not yet paid your membership dues please come current immediately. You may contact the office to find out the status of your account or write to

Also, please note that the Chabad at La Costa Membership year began on July 1st. We are asking that all of our friends and supporters fill out and return the enclosed Membership Application Form as soon as possible.

We rely on Membership as the single most important source of revenue for our Jewish Center. If our shul has helped you or if you believe in what we are doing, please “make it official,” and become a Member.

Remember, “Membership has its privileges!” Those who are already Members please accept our most sincere appreciation, and please send in your forms. There is no charge for members to attend High Holiday Services.

Dear Friends,

How do we teach our children, keep the lights on, hold services, give classes, share counsel, host guests, visit the sick, provide meals, and help the needy?

We are able to do these things by virtue of your support.

Can we count on you now, as we begin a new year?

We are asking our friends to please make a financial commitment to our Jewish Center, which serves as our spiritual home and sanctuary.

Can you pledge $50 per month, $100 per month, *$150 per month, $180 per month, or some other amount? The calculation is really quite simple; the more financial assistance you are able to provide the more services we can provide. It is important to note that we have no outside sources of revenue – we must be financially self-sufficient.

On the reverse of this page you will find our yearly commitment form. Consider an opportunity to invest in your Jewish home and the future of Judaism. You don’t have to wait to mail back your response. You can, right now, log onto our secure website and make a monthly commitment to our spiritual home for the present and future.

Please be as generous as you can!

May you and your family be inscribed and sealed in the Book of Life!


Rabbi Yeruchem Eilfort

PS Those who make a monthly commitment of at least $150 or a yearly commitment of at least $1,800 will be part of our newly forming ‘Chai Club’. There will be quarterly special events, like gourmet meals, a special display and other ‘perks’ to acknowledge our Chai Club members.

New Center Opening New Couple Joining the Team

Rabbi and Rebbetzin Yossi and Muka Rodal (together with baby Dovid) are joining the team! The Rodals will be moving to North Carlsbad so as to better serve the needs of our people, and find new people, in that area. Their focus will be on youth and senior activities! We are looking for a donation of a car in good working order.

Hebrew School & C-Kids Resume

This past Sunday Coastal Hebrew School resumed in our newly renovated space.  7740-E El Camino Real, Carlsbad (our storefront location).

This coming Sunday, September 16th from 9:30am – 12pm Hebrew School continues.

September 23 , Coastal Hebrew School will be hosting its first ever Sukkot Discovery Lab just for kids.

Blending hands-on, STEM-based experiments and creations with the how’s and why’s of this ancient Jewish hut in the desert, the Sukkot Discovery Lab launches a new year of CKids Club events in the heart of North County.

One of the first biblical holidays, Sukkot commemorates the divine protection the Jewish people experienced during their 40-year sojourn in the desert. Thousands of years later, Jews across the world continue to relive this event within the walls of a hand-built sukkah.

Children will gain a new insight into the mysterious qualities of Sukkot through the lens of science. Projects: Cloud Slime. STEM Sukkah-Building. Pop art Simchat Torah Flag!

The Discovery Lab is made possible by CKids Club—an initiative that inspires children to create meaningful impact in their communities through fun and educational programs that explore the richness of Judaism.

Designed for ages 5-13, the event will be held at our educational annex 7740E El Camnio Real on September 23 from 10 am to Noon.

To unleash your child’s inner ‘mad scientist’, or to learn more information, please check out

Hebrew School Registration

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Our students want to be here!

Classes will continue to take place at our newly renovated Educational Annex, 7740-E El Camino Real. Please contact our Hebrew School Director, Morah Chaya Eilfort for info at, or check out

Work with Me! A New Way for New Parents to Get Work Done

We are excited to announce the opening of Work with Me! Conceived of and designed by our own Rebbetzin Chaya Eilfort with assistance from Rabbi Elia Eilfort and Rebbetzin Nechama Eilfort, Work with Me is a place where parents with little ones can go to get work done.

We have completely refurbished and updated our Educational Annex, 7740-E El Camino Real, making it into a space where ‘stay-at-home’ working parents can share space with others in like circumstances. What makes our space special is the assistance we will offer with the little ones.

The plan includes having several designated private desks, a long bar counter table facing the wall, and a high-rise sit/stand table in the middle of the space. There will also be a couple of cozy work nooks, a nursing lounge, a restroom with changing table, a printer/copier, access to a refrigerator/freezer, microwave, coffee machine, and Wifi.

The area for the children will feature a baby zone, a soft play climbing area with ball pit and slide, a quiet reading corner, a train table, manipulative toy zone, and an art zone. We also hope to incorporate a chalk wall, a magnet wall, and a Lego wall.

Regarding pricing there will be hourly, daily, and monthly plans available, affording the customer maximum flexibility. This will enable her to just drop in, stay for a day, or using this space as her regular work space.

To get a better idea check out

Help Us Burn the Mortgage

We are nearly there. We only owe $55,000 left on our mortgage. Once that is paid off we own our building free and clear! We are kicking off a campaign to Burn the Mortgage! Can you help us achieve our goal? Every dollar we can save from making mortgage payments can be used instead to offer ever-more programs to benefit the community. Every dollar that comes in stays here and works for our community. If you are able to help us burn our mortgage please call the Rabbi for an appointment. G-d bless you for your generosity!

Will YOU Join the Family & Invest in the Jewish Present & Future?

Haftarah Overview

By Gabbai Harold Reisman

Shabbat Shuva

Hosea 12:2-10 + Micah 7:18-20 + Joel 2:15-17

This Shabbat is a special day and so a rarity occurs. Multiple selections from the prophetic literature are read - all discuss repentance. Hosea calls for return (teshuvah is a turning); the word shuvah gives this Shabbat its name. Finally in verse 10: worship of the Eternal is Israel's true and only hope. Micah's message is one we know and try to internalize: Hashem stands ready to forgive and Divine love is unbounded...if only we return to what is valid and eternal. The word "tashlich" (casting of sins) appears in verse 19. Joel paints a glorious picture of an entire people returning to the words and commands of Hashem - this will cause a reciprocal response from on high. The final sentence promises, "My people shall never again be put to shame."

The rabbis say that repentance was created before the world was created. Its importance is manifest but it requires great personal effort. We can all pray for strength to succeed in this effort.

Classes Cancelled this Week due to the Holiday - Weekly Class Schedule

Wednesday: Torah Portion of the Week cancelled

Wednesday: Chasidic Philosophy cancelled

Special Wishes

HAPPY BIRTHDAY wishes go out to all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating their anniversaries this week!

WE REMEMBER David Glovsky, Edith Reh, Kim Strashoon, Rose Nemiroff Tubis, and all of those who have Yarzeit this week.

May Fran Sekela and Roz Mintz be blessed with a full and complete recovery!


A Comm-Unity for You (and Me)

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here!

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email your request.

Create Your Jewish Legacy Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will be your legacy?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want. Send a personal email to to schedule an appointment today.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience ‘Davening’ (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Hebrew School - Hebrew School THIS WEEK

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Our students want to be here!

Please contact our Hebrew School Director, Morah Nechama Eilfort or Morah Chaya Eilfort for further info.

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the ‘Chabad’ code when booking. The special terms include the lowest room rate available, a reduced resort fee of $15.00 (normally $28.00) and complimentary self-parking (savings of $18.00 per car per day).  The resort’s deposit requirement is waived for Chabad guests as well as the three-day cancellation policy.  Chadad guests may cancel until 6pm on the day of arrival to avoid a charge of one night’s room and tax.

To book your room at the special Chabad rate, call toll-free 800-854-5000 or book online at  Or you can find more information or book through our website: Follow the link for Visitor Information.

To date more than 450 people have used the Chabad code this past year (2017)! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family and the new Board was dedicated by the Alter Family.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit and the light on the Board will be illuminated each year on the Yarzeit.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing’. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.).

The donation is only $500 per plaque for the Memorial Board or $180 for the Tree of Life. Those who wish to participate should send an email to, or call Rabbi Eilfort at 760-943-8891.

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Please Patronize Our Sponsors

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky

Direct  (619) 392-1234

DRE. # 01754457



NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being  is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.

Ron Lewis Insurance Services



760-525-5769  - Cell

866-718-1600  - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

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Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

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Your referrals are appreciated.

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Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.


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