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Volume 21 Number 42 | Av 3, 5780 | July 24, 2020

Friday, 24 July, 2020 - 1:30 pm


Chabad Weekly Update

Volume 21 Number 42 | Av 3, 5780 | July 24, 2020

This week we begin the mourning period referred to as the “Nine Days” - the first nine days of Hebrew month of Av, leading up to Tisha B’av next week, when we commemorate the destruction of both Holy Temples in Jerusalem.

Although traditionally we avoid celebrations and joy during this time, there is one exception. Any joy associated with Torah study is not only allowed, but encouraged. To this end, the Rebbe, Rabbi Menachem Mendel Schneerson, of righteous memory, promoted the celebration of concluding Talmudic tractates (a “siyum”) every day of the Nine Days.

One of the reasons the Temple was destroyed, according to the Talmud, was the loss of enthusiasm in the Jewish people’s Torah study. So by celebrating Torah study more than usual during this period, we bring about the antidote to the destruction—excitement and joy associated with Torah.

You can join a daily online siyum at

May these days be permanently transformed to days of joy!

NO Services - Coronavirus is Spiking so We are Paused

Coronavirus is Spiking so We are Pausing Until Safe

The shul IS NOT open for services this Shabbos due to the spike in coronavirus cases. We will, G-d willing, reopen as soon as it is deemed safe.  

Weekly Sermon Friday @ 5pm on Facebook Live

Join Rabbi Eilfort this afternoon at 5pm as he gives his weekly sermon as a Facebook Live event. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Shabbat Chazon

The Shabbat before the 9th of Av is called Shabbat Chazon, which means the Shabbos of Vision. It is named for the Haftarah (see below for full explanation). On this Shabbat each of us is granted the opportunity to grasp a vision of the Messianic Era, we just have to open our eyes to see it.

Tisha B’Av – The 9th of Av

This coming Wednesday evening through Thursday night (July 29th – 30th) is the saddest day on the Jewish calendar. We commemorate both Holy Temples being destroyed, the first by the Babylonians and the second by the Romans. It is a 25-hour fast. To learn more about this important day follow this link:

There are numerous customs and laws associated with this day that is actually described as the birthday of Moshiach. To learn the laws and customs follow this link:

Join Rabbi Eilfort on Facebook Live on Wednesday, July 29th at 8pm for an inspiring and educational talk about Tisha B’Av. Remember, you must be Rabbi Eilfort’s friend on Facebook to see it. If you have not already done so please friend request Yeruchem Eilfort on Facebook.

Easy Fundraising Opportunity

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Chicken Soup, Challah Available - VOLUNTEERS NEEDED

Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you on Friday to help you celebrate Shabbat in the most delicious way possible.

Please call Nechama if you are available to drive or braid this week...

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times. Many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others.

We would like to specifically acknowledge at this time:

Channah Hale for her generous sponsorship of the Challahs. Channah has been absolutely phenomenal in her generous sponsorships! We thank her for her kindness and love.

We are seeking additional sponsors for the following dedications:

Next week’s Loaves of Love.

Next week’s Chicken soup.

Next week’s Torah classes.

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal or

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)

5. Personal credit card

Havdala Live with Rabbi Yossi

Join Rabbi Yossi Rodal on Facebook Live on Saturday night at 8:30pm for a meaningful Havdalah service. Following Havdalah Rabbi Yossi will share an uplifting Chasidic story as is traditional on Saturday night.

A Word of Torah  Living with the Times  Parshat Devarim – Deuteronomy

By: Rabbi Yeruchem Eilfort

This week we begin the fifth and final book of the Torah, the Book of Devarim. This book is unique in its style and content. The previous books of the Torah, Genesis, Exodus, Leviticus, and Numbers, were all written by Moses serving as G-d’s recording secretary, so to speak. This book, on the other hand, while being from G-d has more of the human element within it. Moses gave us the human perspective of the Divine Law.

As we all know it is tremendously important for us to study Torah as the unfiltered word of G-d. If there is something that we do not understand within the Torah, it is our intellect that is lacking, not the Giver of the Torah’s. At the same time, however, it is essential that we use our heads in studying and analyzing the Torah. G-d does not want us to be robotic in our service of Him. Instead He wants us to serve Him with our entire being, which of course includes our intellect. This transitionary book written with the human perspective demonstrates to us how this approach is meant to look.

How do we, realistically, find a balance between approaching Torah study as foot soldiers who simply do what they are told, and intellectual beings who must view Torah ideals through the lens of human experience and understanding?

We can accomplish this through the meticulous work of nurturing our faith in the Torah’s divinity and its divine Source, and then studying and following the Torah with this fact in mind. The fact is the more one fulfills the Torah’s mandates and studies the Torah, the more of the Divine Wisdom one will come to appreciate.  

We must not view the Torah as another interesting subject that deserves some of our attention when we can get around to it. It should not even be approached as something we study once or twice a week – even if that study is undistracted and intense.

No. The Torah is our life! We must create set times for Torah study every single day. In fact, we should approach Torah study with intense thirst, so that we have to pull ourselves away from it in order to go make a living. But even as we close the book, we take and live by its eternal message so that our day is full of Torah. Then at night, when the work of the day is over, it is time to again open up the book and fill our souls with its nurturing energy.  

Wishing everyone an uplifting, joyous, and HEALTHY Shabbos!

Haftarah Thought

From:  Isaiah 1:1-27.

This week's haftorah is the third of a series of three "haftarot of affliction." These three haftarot are read during the Three Weeks of mourning for Jerusalem, between the fasts of 17 Tammuz and 9 Av.

Isaiah relays to the Jews a G‑dly vision he experienced, chastising the residents of Judah and Jerusalem for having rebelled against G‑d, criticizing them for repeating their errors and not abandoning their sinful ways — even after having been reprimanded and punished. "Woe to a sinful nation, a people heavy with iniquity, evildoing seed, corrupt children. They forsook G‑d; they provoked the Holy One of Israel." Harsh words are employed, comparing the Jewish leaders to the rulers of Sodom and Gomorrah. G‑d states his distaste for their sacrifices and offerings which were flavored with pagan customs. "How has she become a harlot, a faithful city; it was once full of justice, in which righteousness would lodge, but now it is a city of murderers…"

Isaiah then speaks gentler words, encouraging the people to repent sincerely and to perform acts of justice and kindness towards the needy, orphans and widows, and promising them the best of the land in return for their obedience. "If your sins prove to be like crimson, they will become white as snow; if they prove to be as red as crimson dye, they shall become as wool." The haftorah concludes with a promise that G‑d will eventually reestablish Israel's judges and leaders, when "Zion shall be redeemed through justice and her penitents through righteousness."

Note: The first word of the haftorah is "Chazon" ("The vision [of Isaiah]"). The Shabbat when this haftorah is read, the Shabbat before Tisha b'Av, is thus called "Shabbat Chazon," the "Shabbat of the Vision." According to chassidic tradition, on this Shabbat the soul of every Jew is treated to a "vision" of the third Holy Temple that will be rebuilt with the coming of Moshiach. Click here for more on this topic.


OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus! We pray for the day when the Almighty will remove death and suffering from humanity. May it come speedily in our day!

SPEEDY RECOVERY wishes are extended to all of those who are suffering from the coronavirus. May you be granted a complete and speedy recovery! 

HAPPY BIRTHDAY wishes go out to Marianne Rack and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to the Rozanskys and  all of those celebrating their anniversaries this week!

WE REMEMBER  Maxine Wollman, Arpad Jellinek, Madeline Nejathaim, and all of those who have Yarzeit this week.

May Channah Hale, Sheila Lebovitz, Camille Stern, Rhonda Bloom, Adam Lemberger, Sandy Radom and Roz Mintz be blessed with a speedy and complete recovery!

Get Some Class

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at and we will work out a different arrangement.

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World (

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please check the shul’s Facebook page for information on live broadcasts.

Coastal Chabads are here for YOU

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate * *Chabad of Carlsbad N


Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience ‘Davening’ (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Hebrew School & C-Kids

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Currently Distance Learning with Zoom! Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the ‘Chabad’ code when booking. The special terms include the lowest room rate available, a reduced resort fee of $15.00 (normally $28.00) and complimentary self-parking (savings of $18.00 per car per day).  The resort’s deposit requirement is waived for Chabad guests as well as the three-day cancellation policy.  Chadad guests may cancel until 6pm on the day of arrival to avoid a charge of one night’s room and tax.

To book your room at the special Chabad rate, call toll-free 800-854-5000 or book online at  Or you can find more information or book through our website: Follow the link for Visitor Information.

More than 500 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.


Create Your Jewish Legacy Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will  your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want. Send a personal email to to schedule an appointment today. Click here for a Declaration of Intent and more information.


Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family and the new Board was dedicated by the Alter Family.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit and the light on the Board will be illuminated each year on the Yarzeit.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing’. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.).

The donation is only $500 per plaque for the Memorial Board or $180 for the Tree of Life. Those who wish to participate should send an email to, or call Rabbi Eilfort at 760-943-8891.

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

and let them know you saw it here

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Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
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Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.

Ron Lewis Insurance Services
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

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