Chabad Weekly Update

Kiddush Sponsor(s)

This week’s Kiddush is being co-sponsored by the Eilfort family in loving memory of David Eilfort, Dovid ben Zev, the Rabbi’s father and by the Buenaventura Family for amazing kindnesses of HaShem!  

Sponsor a Kiddush – Sponsors Needed

We have resumed the weekly Kiddush and it is as beautiful as ever, Baruch Hashem! A huge thank you to our dedicated Kiddush Committee (including but not limited to): Naomi Alter, Sheila Lebovitz, Channah Hale, Kayla Perez, and the Rebbetzin.

Our weekly, communal lunch is a chance to enjoy our gorgeous Shabbos atmosphere, together with our wonderful community, in the beautiful surroundings of our breezeway and patios.

We thank our generous sponsors, without whom, none of this would be possible!

We always need additional sponsors.  If you have a birthday, anniversary, Yarzeit, or some other occasion you want to beautifully commemorate while benefiting the entire community please consider Kiddush sponsorship (half sponsorships also available). We also hope that everyone will be supportive and understand that multiple sponsors benefits the shul and doesn’t, in any way detract, from your occasion.

If you are interested please respond to this message or call the shul, 760-943-8891, and you will be put in touch with the appropriate party to make your occasion happen. Please see below for a list of the upcoming Kiddush Sponsors.

The Foundation Project - Donations

 We are raising funds that will be used towards completing our basement. This project will include a TEEN LOUNGE, CLASSROOMS, a PLAYGROUND, OFFICES, STORAGE SPACE, BATHROOMS, and more. Call Rabbi to inquire about available dedications. The money we raise also goes towards scholarships for Hebrew School students, our Challah and Chicken Soup program, and all of our ongoing expenses.

To donate securely online follow this link: www.ChabadatLaCosta.com/donate.

Covid Protocols

Masks are Required for Everyone Inside the Shul

No Masks Required in the Breezeway or During Meals

Frequent Handwashing/Sanitizing, especially before hitting the buffet

Social Distancing is to Maintained

PLEASE DO NOT COME IF YOU ARE FEELING SICK OR HAVE BEEN EXPOSED TO SOMEONE WITH COVID!

Security Protocols

Everyone is Subject to Search

No Firearms (We have a well-defined security plan in effect and any unauthorized firearms could create confusion and actually reduce security).

Backpacks Prohibited

All Bags Subject to Search

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

Living with the Times -  Parshat Lech Lechah – Go for You
Reading Between the Lines

We started reading the Torah for the new cycle on Simchat Torah. The first portion, Genesis had some sobering sections, including the expulsion of Adam and Eve from the Garden of Eden among others. Last week we read Noah, that likewise had a difficult message for all of us, as we recounted the destruction of humanity and the animal kingdom, save for Noah and his family in the Ark. Finally, we come to our portion, Lech Lecha, a portion that concerns itself with the Father and Mother of the Jewish people, Abraham and Sarah. The Rebbe comments that this makes this portion particularly joyful!

The narrative begins when G-d communicates with Avraham telling him to leave his father’s house and go to what would ultimately be the Promised Land. Demonstrating faith and alacrity Avraham and Sarah (the original Jewish power couple) pack up and move. Typically, a move of this nature would carry a heavy price in that it would negatively impact one’s safety and security (physical and financial), as well as one’s ability to build a family. G-d promised the couple that they will gain by making this move. That is why the portion begins, “Go for you,” meaning for your benefit. 

Throughout the portion we see Abraham and Sarah undergo tests, all of which they overcame. We see, for the very first time, that Abraham is identified as an Ivri, a Hebrew, which Rashi explains as meaning he came from the other side of the river meaning he was from a different place and that he had a different approach. 

What was different about Avraham and Sarah?

The commentaries explain that whereas there had certainly been righteous people before their time, our Father and Mother, were activists. They proactively reached out to others to influence them working to bring them to believe and serve the One, true G-d. They were not merely interested in their own spiritual wellbeing. They understood their role differently than other righteous individuals. They understood that G-d gives us feet to be able to move around and inspire those we come in contact with. G-d gives us a mouth, not only to fill with food, but to express G-dly ideas and to articulate the Truth regarding this world and its purpose. 

This was revolutionary! Two people, through their devotion and diligence, literally changed the world demonstrating an individual’s ability to make lasting change that would positively impact the entire human race. 

We see all of the above when we read the Torah. However, there is a lot we can learn from what is not written as well. We need to read between the lines. 

Our portion begins when Avraham and Sarah were already older people. The Torah does not discuss their childhood or young adulthood at all. We are presented with a mature couple who are completely dedicated to the One, true G-d as a fait accompli. Midrashim do talk about their earlier lives, but not the written Torah. 

We therefore will naturally ask, “How did Avraham and Sarah reach these spiritual heights?” There was no revealed divine intervention. The conclusion we must arrive at is that they came to their guiding principles through using their own devices. Their own observations and intellect led them to the point where they became vessels worthy to receive communications from the Creator. 

Avraham and Sarah are our parents. Just like our own parents leave us a legacy this is true when we speak of our Jewish Patriarchs and Matriarchs. We have been endowed with the ability to make ourselves into vessels worthy of a revealed connection with G-d! In addition, we have been bequeathed the ability to influence others and inspire them to join us in the protective shadow of G-d’s Presence. Indeed, we can change the world!

Wishing everyone a happy and HEALTHY Shabbos! 

Haftarah of Shabbat Parshat Lech Lecha
Isaiah 40:27-41:16.
The haftorah for this week discusses Abraham's journey to the land of Canaan at G d's behest, and touches upon Abraham's miraculous battle against the four kings, both of which are described in this week's Torah reading.
The prophet Isaiah addresses Israel's complaint: ""My way [of serving G d] has been ignored by the Lord, and from my G d, my judgment passes [unrewarded]."
Isaiah reminds Israel of the Creator's greatness. The time will come when "He will give the tired strength, and to him who has no strength, He will increase strength. Youths shall become tired and weary, and young men shall stumble, but those who put their hope in the Lord shall renew [their] vigor, they shall raise wings as eagles; they shall run and not weary, they shall walk and not tire." Nevertheless, "there is no comprehension of His wisdom," and as such, at times we cannot understand why He chooses to delay the reward of the righteous.
The haftorah then turns its attention to the idolatrous nations of the world. Isaiah reminds them of Abraham's greatness, how after arriving in Canaan he pursued and defeated four mighty kings. "The islands saw and feared; the ends of the earth quaked." Nevertheless, the nations who witnesses these miracles did not abandon their ways. "The [idol] craftsman strengthened the smith, the one who smooths [the idol] with the hammer strengthened the one who wields the sledge hammer; the one who glues its coating says, "It is good," and he strengthened it with nails that it should not move..."
G d promises the Jewish nation to reward them for their loyalty to G d. "Do not fear for I am with you; be not discouraged for I am your G d. . . Behold all those incensed against you shall be ashamed and confounded; those who quarreled with you shall be as naught and be lost."

Weekly Sermon 

NEW TIME: 2:00PM

Join Rabbi Eilfort Friday afternoons at 2pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Help Needed (volunteer)

1 - Aleph Champ teachers (must know alef bet)

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck. 

HAPPY BIRTHDAY wishes go out to Emily Buenaventura, Ahuva Bergman, Amanda Pinkham, Sholom Eilfort, Chana Odenheimer, Sheila Lebovitz and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week!

WE REMEMBER Sophia Margolina, William Ruden, Morris Teshuba, William Coulson, Arline Gutin, Faye Hale, Faye Infeld, and all of those whose Yarzeit is observed this week.

May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!

Upcoming Kiddush Sponsors:

October 16: Buenaventura family to Thank Hashem! & Eilfort Family in memory of Rabbi's father

October 23: Heskiya Bar Mitzvah

October 30: Alter Family in Memory of Naomi's mother Doris Markus

November 6: Celebrating the Bat AND Bar Mitzvahs of Keshet and Aaron Loven

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

JLI Course - (Mondays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com
Upcoming JLI Course lineup:

Coastal Hebrew School

To find out more about our Hebrew school visit www.jewishencinitas.com/hebrewschool

Rosh Chodesh Coastal Women's Society

Ok how cool is that??!  Mark your calendars for the upcoming Coastal Women's New Moon Circle

C-Teen Events

Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

New Book to be announced after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Will resume after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Hebrew Reading RHA

Will restart in person

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group.  

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Membership

NOW is the time to join the family! Membership includes High Holiday seats and discounts on other programs and activities. However, the main reason to join is to demonstrate your commitment to the future of Judaism in our area and to our community.

If you have already filled out and returned your Membership form please accept this message as our sincere thank you!

We urge you to pick the level of Membership and the financial commitment you feel comfortable with, and to fill out the form that you will find by following this link: www.ChabadatLaCosta.com/membership. We thank all of our amazing donors!

Create Your Jewish Legacy Plan for the Future - Now

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today". Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Foundations

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

Ordinarily, individuals who elect to take the standard deduction cannot claim a deduction for their charitable contributions. The law now permits these individuals to claim a limited deduction on their 2021 federal income tax returns for cash contributions made to certain qualifying charitable organizations. Nearly nine in 10 taxpayers now take the standard deduction and could potentially qualify to claim a limited deduction for cash contributions.

These individuals, including married individuals filing separate returns, can claim a deduction of up to $300 for cash contributions made to qualifying charities during 2021. The maximum deduction is increased to $600 for married individuals filing joint returns.

Another tax tip: Donate a car, the amount the vehicle is sold for (if your non profit chooses to sell it) can also potentially lower your taxable income.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.    http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Window Paintings and Murals by Eileen Tilt-Lavy contact info available

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

Kiddush Sponsor(s)

This week’s Kiddush is being sponsored by Beverly Galperin & the Mushinsky Family in memory of Misha Galperin on his Yarzeit. 

Sponsor a Kiddush – Sponsors Needed

We have resumed the weekly Kiddush and it is as beautiful as ever, Baruch Hashem! A huge thank you to our dedicated Kiddush Committee (including but not limited to): Naomi Alter, Sheila Lebovitz, Channah Hale, Kayla Perez, and the Rebbetzin.

Our weekly, communal lunch is a chance to enjoy our gorgeous Shabbos atmosphere, together with our wonderful community, in the beautiful surroundings of our breezeway and patios.

We thank our generous sponsors, without whom, none of this would be possible!

We always need additional sponsors.  If you have a birthday, anniversary, Yarzeit, or some other occasion you want to beautifully commemorate while benefiting the entire community please consider Kiddush sponsorship (half sponsorships also available). We also hope that everyone will be supportive and understand that multiple sponsors benefits the shul and doesn’t, in any way detract, from your occasion.

If you are interested please respond to this message or call the shul, 760-943-8891, and you will be put in touch with the appropriate party to make your occasion happen. Please see below for a list of the upcoming Kiddush Sponsors.

Tzedakah - Donations

 We are continuing to try and raise money that will be used towards completing our basement. The money we raise also goes towards scholarships for Hebrew School students, our Challah and Chicken Soup program, and all of our ongoing expenses.

To donate securely online follow this link: www.ChabadatLaCosta.com/donate.

Covid Protocols

Masks are Required for Everyone Inside the Shul

No Masks Required in the Breezeway or During Meals

Frequent Handwashing/Sanitizing, especially before hitting the buffet

Social Distancing is to Maintained

PLEASE DO NOT COME IF YOU ARE FEELING SICK OR HAVE BEEN EXPOSED TO SOMEONE WITH COVID!

Security Protocols

Everyone is Subject to Search

No Firearms (We have a well-defined security plan in effect and any unauthorized firearms could create confusion and actually reduce security).

Backpacks Prohibited

All Bags Subject to Search

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

Living with the Times, Parshat Noach

When Times Are Tough, Be Like Noah

By Aharon Loschak

Are you anxious? Are you constantly plagued with thoughts of, “What’s going to be? How am I going to make enough money to cover my expenses this month? What will happen if my kids come home late from school and don’t tell me? Will I ever be stable enough to hold down a job? Will my friends like what I’m wearing tomorrow? What will people think when they see my messy house?”

And on, and on, and on.

It’s debilitating.

According to the ADAA (Anxiety and Depression Association of America), anxiety disorders affect 40 million adults in the United States age 18 and older, or 18.1% of the population.1 If you think about it, that’s an incredibly high number, if not a tad bit frightening.

So what should we do with all this anxiety? Of course—of course!—if the matter has reached clinical levels (and many times, even before that), a competent professional should be sought for guidance. Anxiety and depression are serious matters, and must be handled with extreme care and sensitivity.

As a baseline, overall positive approach that can certainly help anyone, a great Chassidic master penned a seminal essay over 200 years ago that offers a shining beacon of light for the over-anxious. It’s our luck that this essay is set in the storyline of our parshah.

The Waters Lift the Ark
We all know the story, one of the most dramatic and earth-changing of all time. The world has gone entirely off the rails, people are utterly corrupt, and after tolerating their shenanigans for far too long, G‑d decides He has had enough. He’s fed up with this base and perverted world, so He’s going to obliterate it with a giant flood.

Out of the entire world population, there’s really only one “good guy”—Noah (and his family). So G‑d instructs him to build a big boat, to pack it with a sampling of every animal under the sun, and use it as a rescue device to ride out the earth-cleansing flood.

The skies open and heavy rainwater pummels the ground for 40 consecutive days, destroying everything underneath. As the water rises, the watertight ark lifts off the ground, floating above with its surviving crew. The Torah describes this part of the story:

Now the Flood was forty days upon the earth, and the waters increased, and they lifted the ark, and it rose off the earth.2

A conventional reading presents us with a pretty straightforward description: the waters lifted the ark off the ground. But in the Chassidic rendering, these words reveal much more; they speak of how raging waters, a monsoon of inner anxiety can, in fact, be something that not only doesn’t cripple you, rather, it “lifts your ark off the earth.”

Ark = Words
Picture a flood, especially the one that wrecked planet Earth during Noah’s times. Endless rain whipped by ferocious winds that tear up the landscape. And it doesn’t relent. For over a month, it continuously hammers the terrain, always rising, offering no chance of reprieve.

Is this not the internal state of a mind and heart eaten up with anxiety? The raging thoughts, the feeling of never knowing reprieve, and constantly being haunted by another torrent of concern that will pummel you as soon as you even try to put your foot on the ground.

This is the “raging waters of Noah.” It’s the tormented, anxious mind.

So what do you do?

Do what Noah did. Build an ark.

In Hebrew, the word for ark is “teivah” (תבה). Another translation for this word is, well, “word.” And so, the Baal Shem Tov taught, when G‑d told Noah “enter the teivah,” an alternate translation of those words is, “enter the words”—the words of prayer.

Noah had a rescue plan. It was the precious, serene, and calming words of prayer that offered him solace, hope, and rescue.

You, too, can take advantage of the same rescue plan. You, too, can “enter into the words of prayer,” pour out your heart to G‑d, and thereby find comfort and, more importantly, rescue.

Uplifted Through Prayer
But the good news doesn’t stop there. Referring back to the description in the verse, the raging waters “lift the ark off the earth.” In other words, when escaping the internal monsoon of anxiety and finding refuge in the words of prayer, it’s not just “refuge” or “escape” that you’re netting; you’re netting far more. Your prayer, your dedication, your connection to the Divine is now enhanced and enriched by the experience.

You see, when a regular person prays to G‑d, someone who isn’t necessarily plagued with anxieties and concerns, their prayer is definitely worthy, but it lacks a certain intensity, a particular passion and yearning. After all, if life’s all hunky dory and it’s all a cakewalk, it’s nice that you’re praying, but you lack the life experience to give it that extra edge.

But when an anguished and tormented soul turns to her Creator in prayer, the angels stop, the world stops, and G‑d listens. It’s a passionate, soulful, heart-rending experience. It is sincere and deep, a cry from a place of darkness that bares the entire self.

It is such prayers that G‑d cherishes, and He’s listening out for them.

No one wishes to have “raging waters” in their life, but inevitably, they will come. They could very well crash over your mind and heart one day like a tsunami threatening to knock you entirely out of your senses.

If and when they do, remember the powerful refuge you possess. Remember that the words of prayer offer a potent lifeboat that can carry you above those waters.

And to sweeten the deal, you will then appreciate the fact that it is your prayers—not the rabbi’s, the rebbetzin’s, or even the cantor’s—that G‑d cherishes most.3

FOOTNOTES
1.    https://adaa.org/understanding-anxiety/facts-statistics.

2.    Genesis 7:17.

3.    This essay is based on Torah Ohr, 8c-9b.

Wishing everyone a happy and HEALTHY Shabbos!

Haftarah of Shabbat Noach

Isaiah 54:1-10.

Forsaken Jerusalem is likened to a barren woman devoid of children. G‑d enjoins her to rejoice, for the time will soon come when the Jewish nation will return and proliferate, repopulating Israel's once desolate cities. The prophet assures the Jewish people that G‑d has not forsaken them. Although He has momentarily hid His countenance from them, He will gather them from their exiles with great mercy. The haftorah compares the final Redemption to the pact G‑d made with Noah in this week's Torah reading. Just as G‑d promised to never bring a flood over the entire earth, so too He will never again be angry at the Jewish people.

"For the mountains may move and the hills might collapse, but My kindness shall not depart from you, neither shall the covenant of My peace collapse."

This is a synopsis of the Haftorah that is read in Chabad synagogues. Other communities could possibly read more, less, or a different section of the Prophets altogether. Additionally, specific calendrical conditions can cause another Haftorah to be read instead of this one.

Weekly Sermon 

Friday @ 4pm on Facebook Live

Join Rabbi Eilfort Friday afternoons at 4pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Working Car (still) Needed

We are currently seeking a car in good mechanical condition. If you, or someone you know, has a car that you can donate please respond to this message. This request is time sensitive. Thank you in advance!

Help Needed (volunteer)

1 - Aleph Champ teachers (must know alef bet)

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck. 

HAPPY BIRTHDAY wishes go out to Bailey Belfer,  Yeruchem Eilfort, John Amrein, Ilana Israel, and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week!

WE REMEMBER Bernard Polonsky, Rose Lewis, Howard Lee Rappaport, and all of those whose Yarzeit is observed this week.

May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!

Upcoming Kiddush Sponsors:

October 9: Beverly Galperin, In Memory of Misha Galperin

October 16: Buenaventura family to Thank Hashem! & Eilfort Family in memory of Rabbi's father

October 23: Heskiya Bar Mitzvah

October 30: Alter Family in Memory of Naomi's mother Doris Markus

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

JLI Course - (Mondays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com
Upcoming JLI Course lineup:

Coastal Hebrew School

To find out more about our Hebrew school visit www.jewishencinitas.com/hebrewschool

Rosh Chodesh Coastal Women's Society

Ok how cool is that??! 

Mark your calendars for the upcoming Coastal Women's New Moon Circle

C-Teen Events

Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

New Book to be announced after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Will resume after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Hebrew Reading RHA

Will restart in person

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group.  

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Membership

NOW is the time to join the family! Membership includes High Holiday seats and discounts on other programs and activities. However, the main reason to join is to demonstrate your commitment to the future of Judaism in our area and to our community.

If you have already filled out and returned your Membership form please accept this message as our sincere thank you!

We urge you to pick the level of Membership and the financial commitment you feel comfortable with, and to fill out the form that you will find by following this link: www.ChabadatLaCosta.com/membership. We thank all of our amazing donors!

Create Your Jewish Legacy Plan for the Future - Now

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today". Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Foundations

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

Ordinarily, individuals who elect to take the standard deduction cannot claim a deduction for their charitable contributions. The law now permits these individuals to claim a limited deduction on their 2021 federal income tax returns for cash contributions made to certain qualifying charitable organizations. Nearly nine in 10 taxpayers now take the standard deduction and could potentially qualify to claim a limited deduction for cash contributions.

These individuals, including married individuals filing separate returns, can claim a deduction of up to $300 for cash contributions made to qualifying charities during 2021. The maximum deduction is increased to $600 for married individuals filing joint returns.

Another tax tip: Donate a car, the amount the vehicle is sold for (if your non profit chooses to sell it) can also potentially lower your taxable income.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.    http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Window Paintings and Murals by Eileen Tilt-Lavy contact info available

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

A VERY Special Shabbos THIS Shabbos

This Shabbos is called Shabbos Beraishis, named for the Torah portion, which means Genesis. There is a known teaching that the way we experience this Shabbos will be an indication of how the entire year will go. With this in mind it is considered very important to be in shul and to hear the Torah reading and say the prayers together with others, particularly the blessing for the upcoming month. We will also share some words of Torah during the Kiddush luncheon following services.  

Kiddush Sponsor(s)

This week’s Kiddush is being sponsored by Miriam Reisman in memory of Harold’s mother Esther Reisman on her Yarzeit. Joan Markovits is cosponsoring the Kiddush in loving memory of Art Markovits, on his Yarzeit. 

Sponsor a Kiddush – Sponsors Needed

We have resumed the weekly Kiddush and it is as beautiful as ever, Baruch Hashem! A huge thank you to our dedicated Kiddush Committee (including but not limited to): Naomi Alter, Sheila Lebovitz, Channah Hale, Kayla Perez, and the Rebbetzin.

Our weekly, communal lunch is a chance to enjoy our gorgeous Shabbos atmosphere, together with our wonderful community, in the beautiful surroundings of our breezeway and patios.

We thank our generous sponsors, without whom, none of this would be possible!

We always need additional sponsors.  If you have a birthday, anniversary, Yarzeit, or some other occasion you want to beautifully commemorate while benefiting the entire community please consider Kiddush sponsorship (half sponsorships also available). We also hope that everyone will be supportive and understand that multiple sponsors benefits the shul and doesn’t, in any way detract, from your occasion.

If you are interested please respond to this message or call the shul, 760-943-8891, and you will be put in touch with the appropriate party to make your occasion happen.

Rosh Chodesh Cheshvan Celebration Thursday at 6pm

Decorate Your Own Mug with Water-Colors

Tzedakah - Donations

We did not charge for tickets to our services. Everyone was welcome regardless of ability to pay, and there were many who came who were not able to afford to give. There are many who ate who were not able to afford to pay for the meals. And, G-d willing, there will be many more meals in the coming days.  

During Yom Kippur we put out our Pledge Cards. It is not too late to answer the call of our High Holiday Appeal and to respond as generously as possible. It is the best way, we are taught, to sweeten the coming year. We are continuing to try and raise money that will be used towards completing our basement. The money we raise also goes towards scholarships for Hebrew School students, our Challah and Chicken Soup program, and all of our ongoing expenses.

To donate securely online follow this link: www.ChabadatLaCosta.com/donate.

Membership

NOW is the time to join the family! Membership includes High Holiday seats and discounts on other programs and activities. However, the main reason to join is to demonstrate your commitment to the future of Judaism in our area and to our community.

If you have already filled out and returned your Membership form please accept this message as our sincere thank you!

We urge you to pick the level of Membership and the financial commitment you feel comfortable with, and to fill out the form that you will find by following this link: www.ChabadatLaCosta.com/membership. We thank all of our amazing donors!

Covid Protocols

Reservations for Everyone REQUIRED

Masks are Required for Everyone Inside the Shul

No Masks Required in the Breezeway or During Meals

Frequent Handwashing/Sanitizing, especially before hitting the buffet

Social Distancing is to Maintained

PLEASE DO NOT COME IF YOU ARE FEELING SICK OR HAVE BEEN EXPOSED TO SOMEONE WITH COVID!

Security Protocols

Everyone is Subject to Search

No Firearms (We have a well-defined security plan in effect and any unauthorized firearms could create confusion and actually reduce security).

Backpacks Prohibited

All Bags Subject to Search

Inviting Others

We would like to personally urge each and every one of you to invite your Jewish friends and/or family to join us during this time. If someone needs a place to go Chabad at La Costa is their home. Our community is extraordinary. The warmth and friendliness exuded by our participants is something special indeed. Remember, everyone is welcome to participate in any Chabad at La Costa program regardless of background, affiliation, or level of observance. We mean it when we say, “You are welcome here!”

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

Living with the Times

Parshat Biraisheet – Genesis

A New Beginning - Again

Last week we celebrated Simchat Torah, and on Simchat Torah we concluded the Torah reading. As is our custom, immediately upon concluding the Torah reading we start it again – from the beginning – again. We have been doing this routine for thousands of years. We review the story, including the wondrous miracles and abject failures. Every. Single. Year.

On a personal note; every year when we read the story of Adam and Eve, Ahdahm and Chava in the Hebrew pronunciation, I cringe at their interactions with The Snake, the embodiment of the evil inclination. I say to myself (or sometimes out loud), “DON’T DO IT!” I practically plead with the first humans to resist the temptation. And once the failure has occurred to take ownership of it and beseech the Almighty for forgiveness. 

Alas, my pleadings have been to no avail as the Torah still reads the same.

Then a thought occurred to me. If I can’t change the story maybe I can change my interpretation of it. If I truly believe that the Torah is meant as a life-affirming, positive gift to humanity (and I truly and heartily believe that to be the case), there are definitely positives to be found in this story, even with its dramatic failures.

Let’s cut to the chase.

Adam and Eve were very special souls, created from the earth by the ‘hands’ of the Almighty. They were infused with the Divine Spirit as, ‘G-d blew into his nostrils a living soul,’ and from Adam fashioned Eve. G-d created the first humans in His ‘image,’ which means they were endowed with a G-dly spark to serve as their soul and the great gift of free choice. It is only by virtue of the fact that we have free choice that we are able to refine and uplift the world in a way that nothing else can.

G-d exercised His free will to create the world. He appointed the ultimate creation, humankind, to refine it, to actually improve upon it. If not for our free will we would be no better than angels or even beasts of the field, who live their lives entirely by instinct. We, however, are different. We CHOOSE to serve G-d. And it is precisely this free choice that makes all of the difference in the world.

This year when reading the portion of Genesis I will focus on the free choice bestowed upon the first humans. When I do I will remember that their free choice, meaning ultimately OUR free choice, is what this entire creative process is about. G-d loves us because of our free choice, even when we use it incorrectly. It behooves us to use our mistakes as building blocks for improvement and progress in our personal relationship with Hashem.

Wishing everyone a happy and HEALTHY Shabbos!

Haftarah of Shabbat Beraisheet

Isaiah 42:5-21.

The haftorah of this week's reading opens with a statement by "the Almighty G‑d, who created the heavens and stretched them out, who laid out the earth and made grow from it." This echoes the Torah portion's recounting of the creation of the world in six days.

G‑d speaks to the prophet Isaiah, reminding him of his life's purpose and duty, namely that of arousing the Jewish people to return to being a light unto the nations, "To open blind eyes, to bring prisoners out of a dungeon; those who sit in darkness out of a prison."

The prophecy continues with a discussion regarding the Final Redemption, and the song that all of creation will sing to G‑d on that day. G‑d promises to punish all the nations that have persecuted Israel while they were exiled. The prophet also rebukes Israel for their errant ways, but assures them that they will return to the correct path and will be redeemed.

Weekly Sermon 

Friday @ 4pm on Facebook Live

Join Rabbi Eilfort Friday afternoons at 4pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Working Car (still) Needed

We are currently seeking a car in good mechanical condition. If you, or someone you know, has a car that you can donate please respond to this message. This request is time sensitive. Thank you in advance!

Help Needed (volunteer)

1 - Aleph Champ teachers (must know alef bet)

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck. 

HAPPY BIRTHDAY wishes go out to Miriam Perez, Sari Eilfort, MD Eilfort, Amichai Bergman, and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week!

WE REMEMBER Art Markovits, Rudolph Max Falkenstein, Albert Walden, Esther Krystal Reisman, Bessie Ben bassat, Isaac Weksler, Anna Kupchin, Sophie Schulman, Misha Galperin, Yitzchak Nejathaim, and all of those whose Yarzeit is observed this week.

May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!

Upcoming Kiddush Sponsors:

October 2: Miriam Reisman in memory of Harold's mother Esther Krystal Reisman
                  Joan Markovits in memory husband of Art Markovits

October 9: Buenaventura family to Thank Hashem!

October 16: Eilfort Family in memory of Rabbi's father

October 23: Heskiya Bar Mitzvah

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

JLI Course - on Summer Break (Mondays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com

Coastal Hebrew School

To find out more about our Hebrew school visit www.jewishencinitas.com/hebrewschool

Programs for Adults, Youth, & Children on the Horizon

The team here has been hard at work preparing for the coming year. We will again be offering JLI (The Jewish Learning Institute). This year’s courses are particularly intriguing.

There will also be monthly Rosh Chodesh events for the women. See flyer below for details.

For our teens we will be offering C-Teens, the creative, engaging, educational and social-action program for our youth.  

Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

New Book to be announced after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Will resume after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Hebrew Reading RHA

Will restart in person

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group.  

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Pay-What-You-Can-Membership

We want the membership experience to be positive. We want you to feel GOOD about giving. Yes, we have suggested donations, but you should give what you feel you can afford. If you cannot comfortably give the suggested amount THAT IS OK. If you can give more than the suggested amount, THANK YOU, IT IS APPRECIATED! We love and appreciate your participation, and that is that. Please fill out our Membership form online by logging onto: www.ChabadatLaCosta.com/Membership. 

Create Your Jewish Legacy Plan for the Future - Now

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today". Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Foundations

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

Ordinarily, individuals who elect to take the standard deduction cannot claim a deduction for their charitable contributions. The law now permits these individuals to claim a limited deduction on their 2021 federal income tax returns for cash contributions made to certain qualifying charitable organizations. Nearly nine in 10 taxpayers now take the standard deduction and could potentially qualify to claim a limited deduction for cash contributions.

These individuals, including married individuals filing separate returns, can claim a deduction of up to $300 for cash contributions made to qualifying charities during 2021. The maximum deduction is increased to $600 for married individuals filing joint returns.

Another tax tip: Donate a car, the amount the vehicle is sold for (if your non profit chooses to sell it) can also potentially lower your taxable income.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.    http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Window Paintings and Murals by Eileen Tilt-Lavy contact info available

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

MAZEL TOV! SPECIAL SHABBOS CELEBRATION!

This Shabbos we will be celebrating the 13th birthday of Kayla’s son Angel, who has grown up in our community! Please come and be part of the celebration during the Kiddush.

Kiddush Sponsor(s)

This week’s Kiddush is being sponsored by Channah Hale, in loving memory of her father David Glovsky (Dovid ben Yaacov), her aunt Doris Seigal Bornstein (Dvorah bas Avraham HaLevi), and Arnold Tubis in loving memory of his mother Rose Nemiroff Tubis (Rochel Leah bas Avraham).

Additionally, it is being sponsored by Kayla Perez in honor of Angel’s 13th birthday.  

Sponsor a Kiddush – Sponsors Needed

We have resumed the weekly Kiddush and it is as beautiful as ever, Baruch Hashem! A huge thank you to our dedicated Kiddush Committee (including but not limited to): Naomi Alter, Sheila Lebovitz, Channah Hale, Kayla Perez, and the Rebbetzin.

Our weekly, communal lunch is a chance to enjoy our gorgeous Shabbos atmosphere, together with our wonderful community, in the beautiful surroundings of our breezeway and patios.

We thank our generous sponsors, without whom, none of this would be possible!

We always need additional sponsors. Due to dramatically rising prices on paper goods and food we are compelled to raise the donation for a basic Kiddush to $250 per week. We thank everyone for their understanding and support. We still feel that this is the best ‘deal’ in town. When you consider that you get a full lunch, with many choices freshly prepared, for about 50 people, you will realize that it comes to about $5 per person. And of course it is strictly Kosher.

If you have a birthday, anniversary, Yarzeit, or some other occasion you want to beautifully commemorate while benefitting the entire community please consider Kiddush sponsorship (half sponsorships also available). We also hope that everyone will be supportive and understand that multiple sponsors benefits the shul and doesn’t, in any way detract, from your occasion.

If you are interested please respond to this message or call the shul, 760-943-8891, and you will be put in touch with the appropriate party to make your occasion happen.

AMAZING Yom Kippur!

The verdict is in; our Yom Kippur services were truly inspiring, joyful, and meaningful! We want to thank all of the dedicated volunteers who helped so much.

After earning a positive year filled with blessings, it is now time to get ready for the joyous celebration that comes with the holiday Sukkot – “The Time of our Joy!” (See schedule below).

Sukkot & Shmini Atzeret / Simchat Torah @ Chabad

Sukkot and Shmini Atzeret / Simchat Torah are known as “The Time of our Joy!” Please join us for our full schedule of services and celebrations. We will be kicking off the festivities on Monday night as we have a community meal in our beautiful Sukkah at shul. Please follow this link to make your reservations: www.ChabadatLaCosta.com/HolidayMeals.

We will be having a Soup Bar, with several delicious soups for your pleasure. The Rebbetzin’s world famous Challah will also be served. It will be a perfect evening in our perfect Sukkah! There is very limited space so please reserve your place immediately!

Following services on Tuesday and Wednesday we will have our scrumptious Kiddush luncheon in the Sukkah, generously sponsored by the Alter Family (additional sponsors welcome!).

Indoor/Outdoor Services that Inspire

It is that most special time of year again. The joyousness of Sukkot, Shmini Atzeret, and Simchat Torah are here, and we are READY TO CELEBRATE – SAFELY!

Everyone, vaccinated or not, must wear a mask while indoors during services. Those who do not wish to wear a mask can sit in the breezeway where we will have chairs set up.

PLEASE DO NOT COME IF YOU ARE NOT FEELING WELL OR HAVE BEEN NEAR SOMEONE WHO IS NOT FEELING WELL.

Special Simchat Torah Banquet September 28th

For the last three+ decades the Perez Family has generously sponsored the Simchat Torah Banquet. This year they have graciously allowed Rabbi and Rebbetzin Eilfort to co-sponsor the Banquet in honor of their birthdays!

So… Everyone is invited for our beautiful Simchat Torah celebration where we will joyously celebrate the world’s greatest gift, the Torah! We will also wish long life to Mrs. Rachel Perez, lovingly remember Elias Perez, and celebrate the birthdays of Rabbi and Rebbetzin Eilfort.

Here’s the thing; all celebrations are better when our family and friends participate (that means YOU). Please let us know that you will be joining us by responding to this message so we can properly prepare.

Tzedakah - Donations

We did not charge for tickets to our services. Everyone was welcome regardless of ability to pay, and there were many who came who were not able to afford to give. There are many who ate who were not able to afford to pay for the meals. And, G-d willing, there will be many more meals in the coming days.  

During Yom Kippur we put out our Pledge Cards. It is not too late to answer the call of our High Holiday Appeal and to respond as generously as possible. It is the best way, we are taught, to sweeten the coming year. We are continuing to try and raise money that will be used towards completing our basement. The money we raise also goes towards scholarships for Hebrew School students, our Challah and Chicken Soup program, and all of our ongoing expenses.

To donate securely online follow this link: www.ChabadatLaCosta.com/donate.

Sukkot / Hoshanah Rabbah / Shmini Atzeret / Simchat Torah Schedule

To purchase a Sukkah or a Lulav & Etrog set,

please call 760-943-8891.

Monday, Sept. 20, 2021

Light Candles at 6:30 pm

Evening Services: 6:30 pm

Community Dinner in the Sukkah: 7:00 pm

Tuesday, Sept. 21, 2021

Morning Services: 10:00 am

Wednesday, Sept. 22, 2021

Morning Services: 10:00 am

Holiday Ends at 7:22 pm

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Shabbat Chol Hamoed

Friday, Sept. 24, 2021

Light Shabbat Candles at 6:24 pm

Saturday, Sept. 25, 2021

Morning Services: 10:00 am

Shabbat Ends at 7:18 pm

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Hoshana Rabbah

Monday, Sept. 27 2021

Morning Services: 8:30 am

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SHEMINI ATZERET & SIMCHAT TORAH

Monday, Sept. 27, 2021

Light Candles at 6:20 pm

Evening Services: 6:30 pm

Followed by Kiddush & Hakafot

Tuesday, Sept. 28, 2021

Morning Services: 10:00 am

Yizkor Memorial Service: 11:30 am

Evening Services: 7:00 pm

Followed by Banquet & Hakafot

Light Candles* after 7:14 pm

Wednesday, Sept. 29, 2021

Morning Services: 10:00 am

Followed by Kiddush & Hakafot

Holiday Ends at 7:12 pm

The World’s ‘MOST BEAUTIFUL’ Paroches (Curtain Covering the Ark)

Our Shul is blessed with the most beautiful Paroches in the whole world (Yes! We are biased.). Earlier this year we dedicated the Paroches dedicated by the Joseph, Brunelle, and Fink families in loving memory of Bill and Julie Brunelle. Well, just in time for the holidays, we have now added the traditional white Paroches dedicated by Channah Hale, in loving memory of her late husband Arthur Hale, and her parents Bluma Seigal and Dovid Glovsky. These Paroches are truly precious and must be seen to be fully appreciated.

New Calendars Have Arrived!

Our gorgeous new Jewish Art Calendars for 5782 have arrived! You will be receiving one at home (if you are on our snail/mail list. If not, or if you want an extra one, we will have a box out at shul. Please do not take any on Shabbos.

Although we work REALLY HARD at getting it right, sometimes, somehow dates get left off or put in the wrong place. We are very sorry! If there is a mistake please let the Rebbetzin know so she can update the files for next year. We can also help you put stickers on your calendar.

New, Hot-Off-The-Press, Incredible ‘The Windows’ Brochures

We have stunning, stained-glass windows in our sanctuary thanks to the gracious generosity of Channah Hale. Channah has put together a beautiful full-color brochure with pictures and explaining our unique windows. Right now these are available only at shul.

Membership

NOW is the time to join the family! Membership includes High Holiday seats and discounts on other programs and activities. However, the main reason to join is to demonstrate your commitment to the future of Judaism in our area and to our community.

If you have already filled out and returned your Membership form please accept this message as our sincere thank you!

We urge you to pick the level of Membership and the financial commitment you feel comfortable with, and to fill out the form that you will find by following this link: www.ChabadatLaCosta.com/membership. We thank all of our amazing donors!

Covid Protocols

Reservations for Everyone REQUIRED

Masks are Required for Everyone Inside the Shul

No Masks Required in the Breezeway or During Meals

Frequent Handwashing/Disinfecting

Social Distancing is to Maintained

PLEASE DO NOT COME IF YOU ARE FEELING SICK OR HAVE BEEN EXPOSED TO SOMEONE WITH COVID!

Security Protocols

Everyone is Subject to Search

No Firearms (We have a well-defined security plan in effect and any unauthorized firearms could create confusion and actually reduce security).

Backpacks Prohibited

All Bags Subject to Search

Inviting Others

We would like to personally urge each and every one of you to invite your Jewish friends and/or family to join us during this time. If someone needs a place to go Chabad at La Costa is their home. Our community is extraordinary. The warmth and friendliness exuded by our participants is something special indeed. Remember, everyone is welcome to participate in any Chabad at La Costa program regardless of background, affiliation, or level of observance. We mean it when we say, “You are welcome here!”

Hebrew School

To find out more about our Hebrew school visit www.jewishencinitas.com/hebrewschool

Programs for Adults, Youth, & Children on the Horizon

The team here has been hard at work preparing for the coming year. We will again be offering JLI (The Jewish Learning Institute). This year’s courses are particularly intriguing.

There will also be monthly Rosh Chodesh events for the women. See flyer below for details.

For our teens we will be offering C-Teens, the creative, engaging, educational and social-action program for our youth.  

New Membership Year – Time to Join Our Family

THANK YOU TO THOSE WHO HAVE ALREADY JOINED!

It's never too late to join the family...   www.ChabadatLaCosta.com/membership . 

Anyone who wants to join will be welcomed regardless of financial situation, and may be assured of absolute confidentiality in this matter.

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

NO Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

Living with the Times
Shabbat Parshat Ha’Azinu

By: Rabbi Rabbi Menachem Feldman for Chabad.org

“Listen heavens and I shall speak, and let the earth hear the words of my mouth.”

This is the opening verse of the song of Haazinu, the song that Moshe recited to his people on the day of his passing.

The song is poetic, powerful and poignant.

After a few introductory verses, there is a description of G‑d’s kindness to the Jewish people:

He found them in a desert land, and in a desolate, howling wasteland. He encompassed them and bestowed understanding upon them; He protected them as the pupil of His eye. As an eagle awakens its nest, hovering over its fledglings, it spreads its wings, taking them and carrying them on its pinions.

The song continues with the prediction that the Jews would eventually turn away from G‑d:

Yeshurun [Israel] became fat and kicked.... You forgot G‑d who made you. You began to serve idols that are new; your fathers never imagined them... I will hide my face from them I will see what will be their end for they are a generation of changes; they are not [recognizable] as My children whom I have reared.

What follows is a story as sad as Jewish history:

I will link evils upon them. I will use up My arrows on them. They will sprout hair from famine, attacked by demons, excised by Meriri. I will incite the teeth of livestock upon them, with the venom of creatures that slither in the dust. From outside, the sword will bereave, and terror from within; young men and maidens, suckling babes with venerable elders.

The song closes on a positive note, predicting that ultimately, “The nations will cause His [G‑d’s] nation to rejoice, for He will avenge the blood of His servants ... and He will atone His land, His nation.”

This song was sung quite often in the Holy Temple. Every day, while the priests would offer the daily offerings, the Levites would accompany the service with music and songs of praise from King David’s book of Psalms. All of the songs sung were joyous, and were meant to imbue the service with a spirit of joy, in fulfillment of the commandment to “serve the Lord with joy.”

Surprisingly, the song that the Levites sang every Shabbat, as the priests offered the Musaf offering, the additional offering for the Shabbat, was non-other than the Song of Haazinu. They would sing one section per week, completing the song every six weeks.

Why this song? Isn’t this the wrong message for the occasion? Granted, the sections sung on week one, two and six, are indeed inspiring, but what about the weeks in between, the portions of the song that foretell the tragedies that would befall our people? How could a person feel uplifted while the Levites were singing, “I [G‑d] said I will cause them to be forgotten, their remembrance will be destroyed from mankind”?!

The answer is, in the weeks that the Levites sang the bitter parts of the song, they were teaching us how to overcome the tragic stanzas of our lives. The Levites were teaching us to be patient as we allow the song to unfold.

We should not expect to wake up each and every day of our lives and hear a joyous song playing in our ears. There will be days when we hear no song, when all we can hear is lamentation. Yet, the message of the Levites is that each stanza is part of a larger song, which can be heard in full only if we come back next week for more. Ultimately, we will persist, and we will find the joy. We will then realize that the difficult part of the road is just that, a road to a deeper and more meaningful joy.

When everything is going well it is difficult to feel complete joy. Part of us is always worried that the blessings in our life will not last. We can’t be fully happy with our successes, because deep down we fear that we may lose them. We can’t fully celebrate our relationships, because deep down we are worried that they may end. The young couple, whose love is pure, is not fully happy because they are not sure whether their love is deep enough to survive a major conflict, whether it is strong enough to overcome pain and resentment. Only when the relationship survives deep challenges can the joy be complete. For only then do we know that the bond is unbreakable.

The Torah portion of Haazinu is always read in the month of the holidays, in the month that contains both the days of awe, Rosh Hashanah and Yom Kippur, as well as the days of joy, Sukkot and Simchat Torah. In the beginning of the month we face the pain created by our weakness. We think about the sins of the past year, we think about the pain of separation caused by sin, the pain of separation from G‑d and from people we sinned against. In the days of awe, we overcome the pain, we return, we reconnect. And then we realize that our relationship with G‑d is deeper and stronger than we imagined. We realize that our bond with G‑d is unbreakable. That no matter how much pain we caused, no matter how far we tried to run, He has been waiting for us—waiting for us to return, waiting to accept us, waiting to embrace us.

We discover that the intense joy of Sukkot and Simchat Torah is possible only after we experience the days of awe. We discover that all parts of the journey are integral to the intense joy. We discover that they are all part of the same song.

No matter what life brings us, we remember that we are in the middle of a song. If we keep singing, keep playing the notes, we will discover the music. We will discover that there was music all along.

Wishing everyone an uplifting, joyous, and HEALTHY Shabbos and Sweet New Year!

Haftarah of Shabbat Parshat Ha’Azinu

II Samuel 22:1-51.

This week's haftorah describes the song King David composed in his old age, echoing the weekly Torah reading, where Moses delivers his parting words to the Jewish nation in song form.

David's song expresses gratitude to G‑d for saving him from all his enemies. He starts with the famous words, "The L-rd is my rock and my fortress." He goes on to describe the pain and hardships he encountered and reiterates that he always turned to G‑d in his moments of distress. He recounts G‑d's reaction to those who tormented him: "The Lord thundered from heaven; and the Most High gave forth His voice. And He sent out arrows and He scattered them, lightning and He discomfited them. . . I have pursued my enemies and have destroyed them; never turning back until they were consumed."

The King attributes his salvation to his uprightness in following G‑d's ways: "The Lord rewarded me according to my righteousness; according to the cleanness of my hands He recompensed me..."

The song ends with David's expression of thankfulness: "Therefore I will give thanks to You, O Lord, among the nations, and to Your name I will sing praises. He gives great salvation to His king, and He performs kindness to His anointed; to David and to his seed, forevermore."

Weekly Sermon 

Friday @ 4pm on Facebook Live

Join Rabbi Eilfort Friday afternoons at 4pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Working Car (still) Needed

We are currently seeking a car in good mechanical condition. If you, or someone you know, has a car that you can donate please respond to this message. This request is time sensitive. Thank you in advance!

Help Needed (volunteer)

1 - Aleph Champ teachers (must know alef bet)

Looking For (paid)

1 - Cleaning help twice a week

SPECIAL MAZEL TOV to our own Kayla Perez upon the occasion of Angel’s 13th birthday!

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck. 

HAPPY BIRTHDAY wishes go out to Angel Ventura, Miriam Reisman, Emet Klipper, Kevin Buenaventura, Rabbi Naftali Levy, and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week!

WE REMEMBER Evelyn Gadd, Rose Nemiroff Tubis, Isaac Nahmani, Dr. Milton Alter, Morris Teshuba, and all of those whose Yarzeit is observed this week.

May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!

Upcoming Kiddush Sponsors:

September 18: In memory of family members by Channah Hale & Arnold Tubis
and sponsored by Kayla Perez in honor of Angel's 13th birthday

September 25: Alter family in memory of Milton Alter

October 2: Miriam Reisman in memory of Harold's mother

October 9: Buenaventura family to Thank Hashem!

October 16: Eilfort Family in memory of Rabbi's father

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

Hebrew Reading (Mondays)

Learn to read Hebrew. Mondays, 7pm sign up at www.chabadatlacosta.com/RHA. These classes are on Zoom and are recorded, we can share the recordings as requested.

JLI Course - on Summer Break (Mondays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com

Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

New Book to be announced after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Will resume after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group.  

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Pay-What-You-Can-Membership

We want the membership experience to be positive. We want you to feel GOOD about giving. Yes, we have suggested donations, but you should give what you feel you can afford. If you cannot comfortably give the suggested amount THAT IS OK. If you can give more than the suggested amount, THANK YOU, IT IS APPRECIATED! We love and appreciate your participation, and that is that. Please fill out our Membership form online by logging onto: www.ChabadatLaCosta.com/Membership. 

Create Your Jewish Legacy Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today". Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Sign up for next year

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

These days it's hard to find deductions over our hefty standard deductions. If you are just on the borderline then here are some tips. 

Own and IRA, or have inherited one? You can direct the IRA administrators to roll over amounts from it directly to the charity of your choice. The money taken out of your retirement account is not taxable to you and can be counted as a potential charitable contribution.

Another tax tip: Donate a car, the amount the vehicle is sold for (if your non profit chooses to sell it) can also potentially lower your taxable income.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.    http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Window Paintings and Murals by Eileen Tilt-Lavy contact info available

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

MAZEL TOV! SPECIAL SHABBOS CELEBRATION!

This Shabbos we will be celebrating the Bar Mitzvah of Aviel Fattal who is visiting with his family to celebrate his special day here with our community! Everyone is welcome to join in the festivities!

Kiddush Sponsor(s)

This week’s Kiddush is being sponsored by the Fattal family in honor of Aviel’s Bar Mitzvah!

Sponsor a Kiddush – Sponsors Needed

We have resumed the weekly Kiddush and it is as beautiful as ever, Baruch Hashem! A huge thank you to our dedicated Kiddush Committee (including but not limited to): Naomi Alter, Sheila Lebovitz, Channah Hale, Kayla Perez, and the Rebbetzin.

Our weekly, communal lunch is a chance to enjoy our gorgeous Shabbos atmosphere, together with our wonderful community, in the beautiful surroundings of our breezeway and patios.

We thank our generous sponsors, without whom, none of this would be possible!

We always need additional sponsors. Due to dramatically rising prices on paper goods and food we are compelled to raise the donation for a basic Kiddush to $250 per week. We thank everyone for their understanding and support. We still feel that this is the best ‘deal’ in town. When you consider that you get a full lunch, with many choices freshly prepared, for about 50 people, you will realize that it comes to about $5 per person. And of course it is strictly Kosher.

If you have a birthday, anniversary, Yarzeit, or some other occasion you want to beautifully commemorate while benefitting the entire community please consider Kiddush sponsorship (half sponsorships also available). We also hope that everyone will be supportive and understand that multiple sponsors benefits the shul and doesn’t, in any way detract, from your occasion.

If you are interested please respond to this message or call the shul, 760-943-8891, and you will be put in touch with the appropriate party to make your occasion happen.

Minyan Needed

Please note a Mincha/Maariv Yarzeit Minyan is needed on Sunday evening, September 12, at 6:30pm so Kaddish can be recited. The service will take 30 minutes. If you can help with this Mitzvah please respond to this message.

Funeral Scheduled

Ronald Lozier, a friend of the shul who lived in San Diego, passed away from covid. His funeral is scheduled for 10am on Monday, September 13, and will take place at Home of Peace Cemetery in San Diego. The address is 3668 Imperial Ave. We are very concerned about a Minyan and need some volunteers to help make sure Kaddish can be recited. This is considered a Met Mitzvah, meaning the obligation to help see to the needs of someone who doesn’t have others. If you can help please respond to this message as soon as possible. If you need a ride let us know and we will try to organize something.

September 11^th 20^th Anniversary Memorial – THIS SHABBOS

This year we are marking 20 years since the terrorist attack on this country. At our Shabbat services (10am Saturday) we will add some memorial prayers in honor of the victims of the 9/11 attacks, their families, the first responders, as well as all of our brave members of the armed-services who have fought the war on terror in the two decades since the infamous attack on our country and freedom.

The World’s ‘MOST BEAUTIFUL’ Paroches (Curtain Covering the Ark)

Our Shul is blessed with the most beautiful Paroches in the whole world (Yes! We are biased.). Earlier this year we dedicated the Paroches dedicated by the Joseph, Brunelle, and Fink families in loving memory of Bill and Julie Brunelle. Well, just in time for the holidays, we have now added the traditional white Paroches dedicated by Channah Hale, in loving memory of her late husband Arthur Hale, and her parents BlumaSeigal and DovidGlovsky. These Paroches are truly precious and must be seen to be fully appreciated.

New Calendars Have Arrived!

Our gorgeous new Jewish Art Calendars for 5782 have arrived! You will be receiving one at home (if you are on our snail/mail list. If not, or if you want an extra one, we will have a box out at shul. Please do not take any on Shabbos.

Although we work REALLY HARD at getting it right, sometimes, somehow dates get left off or put in the wrong place. We are very sorry! If there is a mistake please let the Rebbetzin know so she can update the files for next year. We can also help you put stickers on your calendar.

New, Hot-Off-The-Press, Incredible ‘The Windows’ Brochures

We have stunning, stained-glass windows in our sanctuary thanks to the gracious generosity of Channah Hale. Channah has put together a beautiful full-color brochure with pictures and explaining our unique windows. Right now these are available only at shul.

High Holidays @ Chabad

LAST CALL for Yom Kippur!

Please note: Reservations are REQUIRED for everyone (even members) to attend holiday services. If you have already made your reservations please accept this note as our thank you.

For reservations & the schedule follow this link: www.ChabadatLaCosta.com/hhrsvp. 

High Holiday Honors – LAST CALL for Yom Kippur Honors!

It is considered a great merit to have an honor on the High Holidays. Women are more than welcome to sponsor honors (and the blessings will be read in their merit). Whatever is donated for a High Holiday Honor is considered a very high form of Tzedakah.

Simply respond to this message if you would like an honor or to sponsor an honor.

LAST CALL for Yizkor Names

Yizkor, the special memorial service, is only recited a few times per year. The most important reading of Yizkor is on Yom Kippur. Those who would like the names of their loved ones read by the Rabbi on Yom Kippur should submit those names immediately by responding to this message (Hebrew name of the deceased and Mother’s Hebrew name. If Hebrew name is not known English name will do.)

It is customary to give charity for each loved one memorialized. The suggested donation is $18 per name. Donations can be made securely online here: www.ChabadatLaCosta.com/donate.  

Please note that all of the names already on our Memorial Boards will be included.

Indoor Services that Inspire

It is that most special time of year again. The High Holidays are upon us and we have been working hard in preparing our most outstanding High Holiday experience ever! We will be led during services by our own Cantorial Soloist Rabbi Yossi Rodal and Rabbi Yeruchem Eilfort. Our services will be ‘user-friendly’, inspiring, and meaningful, filled with uplifting songs and profound insights. 

Everyone, vaccinated or not, must wear a mask while indoors during services. Those who do not wish to wear a mask can sit in the breezeway where we will have chairs set up.

PLEASE DO NOT COME IF YOU ARE NOT FEELING WELL OR HAVE BEEN NEAR SOMEONE WHO IS NOT FEELING WELL.

Community Meals

We are offering a community meal on Erev Yom Kippur, a Break-the-Fast at the end of Yom Kippur, dinners in our gorgeous Sukkah on the first two nights of the holiday, and of course our annual Simchat Torah banquet. In addition there will be full Kiddushes each day following services. I urge all of you to make sure you join us during this delicious time!

Erev Yom Kippur meal reservations must be made no later than 6pm, Friday, September 10^th (TODAY!).  

To reserve follow this link: www.ChabadatLaCosta.com/holidaymeals.

LAST CALL for Lulav and Esrog Sets for Sukkot

Those who wish to order a Lulav and Esrog set for the upcoming holiday of Sukkot must respond to this message immediately. The cost is $75 per set.

Tzedakah - Donations

We do not charge for tickets to our services. Everyone is welcome regardless of ability to pay. We do suggest a donation of $180 per adult and $100 per child. Those who can give more are encouraged to do so.

During this season we are all judged. Our Sages teach us that by giving generously to Tzedakah we ‘sweeten’ judgments and bring blessing and even redemption to the world! Please make (and keep) a High Holiday pledge. We are continuing to try and raise money that will be used towards completing our basement. The money we raise also goes towards scholarships for Hebrew School students, our Challah and Chicken Soup program, and all of our ongoing expenses.

To donate securely online follow this link: www.ChabadatLaCosta.com/donate.

EREV YOM KIPPUR / YOM KIPPUR - Schedule

Wednesday, Sept. 15, 2021

Afternoon Service: 5:00 pm

Community Meal: 5:30pm

Light Candles at 6:37 pm

Fast Begins at 6:37 pm

Kol Nidrei Services: 6:30 pm

Thursday, Sept. 16, 2021

Morning Services: 9:00 am

Yizkor Memorial Service: 12:00 pm

Afternoon Service: 5:00 pm

Neilah Closing Service: 6:30 pm

Fast Ends at 7:30 pm

Followed by light refreshments

Membership

NOW is the time to join the family! Membership includes High Holiday seats and discounts on other programs and activities. However, the main reason to join is to demonstrate your commitment to the future of Judaism in our area and to our community.

If you have already filled out and returned your Membership form please accept this message as our sincere thank you!

We urge you to pick the level of Membership and the financial commitment you feel comfortable with, and to fill out the form that you will find by following this link: www.ChabadatLaCosta.com/membership. We thank all of our amazing donors!

Covid Protocols

Reservations for Everyone REQUIRED

Masks are Required for Everyone Inside the Shul

No Masks Required in the Breezeway or During Meals

Frequent Handwashing/Disinfecting

Social Distancing is to Maintained

PLEASE DO NOT COME IF YOU ARE FEELING SICK OR HAVE BEEN EXPOSED TO SOMEONE WITH COVID!

Security Protocols

We will have a Uniformed Security Guard on duty.

Everyone is Subject to Search

No Firearms (We have a well-defined security plan in effect and any unauthorized firearms could create confusion and actually reduce security).

Backpacks Prohibited

All Bags Subject to Search

Inviting Others

We would like to personally urge each and every one of you to invite your Jewish friends and/or family to join us during this time. If someone needs a place to go Chabad at La Costa is their home. Our community is extraordinary. The warmth and friendliness exuded by our participants is something special indeed. Remember, everyone is welcome to participate in any Chabad at La Costa program regardless of background, affiliation, or level of observance. We mean it when we say, “You are welcome here!”

Frequently Asked Questions about Chabad

Question: Do I have to be Orthodox to attend?

Answer: Absolutely not! In fact, most people who attend Chabad at La Costa are not necessarily Orthodox. Instead they are people who are attracted by the beautiful traditional approach used by Chabad and enjoy the incredible warmth and spirituality they find in our community.

Question:Do I have to know Hebrew to follow a Chabad service?

Answer: Absolutely not! We use Hebrew/English prayer books, continually announce what page we are on, and all announcements and speeches are strictly in English. Even if you do not know one letter of Hebrew you will be able to comfortably follow our services (but we will gladly teach you Hebrew if you want).

Question: Can I still attend Chabad at La Costa if I cannot afford membership, or just wish to try it out for the time being?

Answer: Absolutely! At Chabad, our number one priority is bringing Torah-true Judaism to this area. We are a “very” non-profit organization. Of course we appreciate your contributions and require the community’s support for our efforts, but we have never, and will never turn anyone away for financial reasons.

Question:Do the Rabbis make themselves available to the community at large without an appointment six months in advance?

Answer: Absolutely! Rabbi Yeruchem Eilfort, Rabbi Elia Eilfort, and Rabbi Yossi Rodal are all known for their easy accessibility and closeness with all of the members of Chabad at La Costa. You will not wait months to see our Rabbis, if you need an appointment you get an appointment. It is as simple as that. Even better; our Rebbetzins (Nechama, Chaya, and Muka) are available as well!

Question: Is it true that the Members of Chabad at La Costa are much more like a family than a congregation?

Answer: Absolutely! You will have to see it for yourself to experience it!

Hebrew School Begins Sunday and It’s Going to be GREAT!

To find out more about our Hebrew school visit www.jewishencinitas.com/hebrewschool

Programs for Adults, Youth, & Children on the Horizon

The team here has been hard at work preparing for the coming year. We will again be offering JLI (The Jewish Learning Institute). This year’s courses are particularly intriguing.

There will also be monthly Rosh Chodesh events for the women. See flyer below for details.

For our teens we will be offering C-Teens, the creative, engaging, educational and social-action program for our youth.  

New Membership Year – Time to Join Our Family

THANK YOU TO THOSE WHO HAVE ALREADY JOINED!

It's never too late to join the family...   www.ChabadatLaCosta.com/membership . 

Anyone who wants to join will be welcomed regardless of financial situation, and may be assured of absolute confidentiality in this matter.

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

*Limited Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

Living with the Times
Shabbat Shuvah

By: Rabbi Adin Even-Israel (Steinsaltz) for Chabad.org

Shabbat Shuvah – or as it also called, Shabbat Teshuvah – is the Shabbat that falls out during the Aseret Yemei Teshuvah, between Rosh Hashanah and Yom Kippur. Since Rosh Hashanah can fall out on various days of the week, the Torah reading on this Shabbat is not set: Sometimes it is Parshat Vayelech, and sometimes it is Parshat Haazinu. What is set aside especially for Shabbat Shuvah, however, is the haftarah, from which the name Shabbat Shuvah is derived.

Teshuvah is a central theme on this Shabbat, since it is one of the Aseret Yemei Teshuvah. However, there is an essential problem in the combination of Shabbat and teshuvah.

Teshuvah is commonly understood as inner change that entails a certain amount of retrospection focusing on the negative aspects of one’s past conduct. This is because one who is satisfied with and happy about everything he has done regrets nothing, whereas the will and ability to do teshuvah result to a great extent from the repudiation of the past and the need to distance oneself from it.

To be sure, teshuvah also has an aspect of rejuvenation, of erasing the past and rewriting oneself, a refreshing aspect of hope for a new beginning. But this aspect, too, contains within it the rejection and destruction of what once was.

This negation, which can be dramatic and even painful, is found frequently in the words of the prophets. When the prophet says, “Rend your hearts, not just your clothes,” the emphasis is not on the act of rending the clothes but on rending the heart.

This aspect of teshuvah has a time and a place – both in daily prayer, which includes petitions for teshuva and forgiveness, and also on certain days of the year that are dedicated to this spiritual work of teshuvah, with the soul searching and pain that it can entail.

Shabbat stands in contrast to all of this. Shabbat is supposed to be a day of joy, reconciliation, and both spiritual and physical rest. As we recite in the Shabbat prayers, “In love and favor You have given us Your holy Shabbat as an inheritance.” For besides the prohibition of work on Shabbat, there is also a general duty to call Shabbat “a delight.” Shabbat rest entails not only the cessation of physical work but also the attainment of inner calm and tranquility. For this reason, none of the Shabbat prayers and hymns focuses on teshuvah or forgiveness. For this reason, too, Viduy is not recited on Shabbat, for confession is a part of teshuvah that involves recollection of sin.

This raises a question about the very name “Shabbat Shuvah.” Can such a combination of words actually exist in the same phrase? Is it possible to do teshuvah on Shabbat in an appropriate manner?

The answer to this question is that Shabbat Shuvah joins Shabbat and teshuvah not on the simple, ordinary level but on a much deeper level. In fact, the very term teshuvah hints at a different understanding of this concept than what we are accustomed to hearing. We do not call it charatah (remorse) or shevirat lev (broken-heartedness) but, rather, teshuvah – return. This return can be accomplished very quickly: One who commits a sin can try to return to the time that preceded this sin. But the return can also be more difficult and complicated, as in the case of someone who, after years of following an improper path, seeks to return to a point before he set out on that path.

For one kind of person, teshuvah means a return to his childhood days, to a time when his world was more in harmony – with himself, with his family, and with G‑d. But there is another kind of person for whom not even his childhood offers him a secure point from which to return to G‑d. In such cases, teshuvah takes on a deeper meaning: return to the “original source,” the source of a person’s being even before his physical life in this world. Teshuvah on this level, which takes a person farther, beyond his life and deeds in this world, involves much less conflict or confrontation with past defects or blemishes, for it is like a total rebirth, a beginning almost from the point of origin.

Conceptually, Shabbat, too, includes an element of return and restoration of things to their source. To be sure, shevitah means cessation of action, leaving everything in a state of rest. But the word shavat is also connected to shivah, meaning “return.” Shabbat is a return to a point prior to our coming into being. On the one hand, Shabbat is the completion of everything that exists, but on the other hand, it is a return to the state before Creation, to a state of non-existence, to the day before the first day.

This conception of Shabbat as a state of existence that preceded the world is found, for example, in the piyut, “Lecha Dodi,” which describes Shabbat as “the source of blessing.” In other words, Shabbat is not an epilogue to the six days of Creation but a kind of prologue.

The sense of return that is found both in teshuvah and Shabbat is the heart of the connection between the two. We are encouraged to think little of the past and much more of what could yet be; we do not obsess over our sins, but instead focus on the exaltation of teshuva.

On this Shabbat, as on Shabbat HaGadol, the synagogue rabbi customarily delivers a derashah to the entire congregation. As a rule, the derashah deals with matters that are meant to rouse the heart to teshuva, but takes into consideration the fact that on Shabbat one should not recall or bring up the difficult matters and painful memories that are generally spoken of when we attain teshuvah. On Shabbat Shuvah, we emphasize the teshuvah of love, not the teshuva of remorse and pain. This kind of teshuvah is a return that is not only based on love, but can only be achieved by returning in the way of love.

The special haftarah of this Shabbat begins with the words “Return, O Israel.” These words contain the essential message of this Shabbat: the call to return to G‑d.

To be sure, most of our prophets emphasize teshuvah, for this was their main purpose – to inspire the Jewish people to leave its evil ways and choose the good path. However, most of their prophecies are full of harsh rebuke about sins and the punishments that the individual and the nation will suffer because of those sins if they do not attain teshuvah. It is not for naught that the Talmud describes the words of the prophets as “words of complaint,” referring to the prophets’ complaints about Israel and about their sins.

By contrast, Hosea’s prophecy read in this haftarah contains very few words of rebuke, petition, or supplication for the abrogation of punishment. The essence of the haftarah is a call for complete teshuvah, for leaving sin and for following a new direction. It also contains words of conciliation, acceptance, and reassurance for those who seek teshuvah.

What is more, although there are prophecies of consolation in the words of other prophets as well – regarding the future redemption and the good times that will come – those prophecies generally do not deal with the causes of the exile and the suffering. In this haftarah, however, there is a unique combination: Although it is not a prophecy of redemption but an explicit call for teshuvah, nevertheless, it consists entirely of words of consolation and conciliation.

These words of comfort, stated with great tenderness, are meant to inspire people in a different way: Look how good it is for people who seek shelter under the wings of the Shechina! Look how much love G‑d bestows on His people and on all who love Him! The haftarah’s general tone resembles the words of encouragement that one offers to a sick person: How good it will be when you recover! How well you will feel, and how many blessings you will enjoy! Indeed, this is how Ibn Ezra interprets the verse, “I will heal their backsliding, I will love them freely:” “Backsliding in the soul is like illness in the body; thus the words ‘I will heal.’”

Finally, the other prophets’ words of rebuke deal primarily with teshuvah out of fear – fear of sin and fear of punishment – whereas in the haftarah chosen for Shabbat Shuva we are encouraged to seek teshuvah out of love, a teshuvah whose whole essence is drawing near to G‑d. In this way, the haftarah reflects the essence of this Shabbat: a conciliatory call to spiritual awakening and drawing near to G‑d.

Between the majesty of the judgment on Rosh Hashanah and the majesty of the forgiveness on Yom Kippur stands this Shabbat, Shabbat Shuvah, whose whole essence is the relationship of two lovers between whom a misunderstanding has arisen. Now, as they resolve the misunderstanding, they hold each other in a loving embrace.

Wishing everyone an uplifting, joyous, and HEALTHY Shabbos and Sweet New Year!

Haftarah of Shabbat Parshat Va’Yeilech – Shabbat Shuva

Hosea 14:2-10; Micah 7:18-20.

The Shabbat between Rosh Hashanah and Yom Kippur is known as Shabbat Shuva or "Shabbat of Return (Repentance)." The name is a reference to the opening words of the week's haftorah, "Shuva Israel — Return O Israel." This haftorah is read in honor of the Ten Days of Repentance, the days between Rosh Hashanah and Yom Kippur.

The prophet Hosea exhorts the Jewish people to "Return, O Israel, to the L-rd your G‑d," encouraging them to repent sincerely and ask for G‑d's forgiveness. Hosea urges the Jews to put their trust in G‑d, not in Assyria, powerful horses or idols. At that point, G‑d promises to remove His anger from Israel, "I will be like dew to Israel, they shall blossom like a rose." The prophet then goes on to foretell the return of the exiles and the cessation of idol-worship amongst the people.

The haftorah concludes with a  brief portion from the Book of Micah, which describes G‑d's kindness in forgiving the sins of His people. "He does not maintain His anger forever, for He is a lover of kindness. He will have mercy on us, He will grasp our iniquities and cast all our sins into the depths of the sea." Micah concludes with an enjoinder to G‑d to remember the pacts He made with the Patriarchs, Abraham, Isaac and Jacob.

Weekly Sermon – NOTE NEW TIME

Friday @ 4pm on Facebook Live

Join Rabbi Eilfort Friday afternoons at 4pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Working Car (still) Needed

We are currently seeking a car in good mechanical condition. If you, or someone you know, has a car that you can donate please respond to this message. This request is time sensitive. Thank you in advance!

Help Needed (volunteer)

1 – Delivering Honey Cakes 
2 – Moving a foosball table and a ping pong table TO shul from another locations (Truck needed)
3 – Setting up the community Sukkah on the patio at Chabad Monday the 13th

4 - Aleph Champ teachers (must know alef bet)

Looking For (paid)

1 - Nanny 3 times a week to supervise 10 year old while in online school.

2 - Cleaning help twice a week

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck.  

HAPPY BIRTHDAY wishes go out to Tammy Horowitz, Ed Estrin, and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week! 

WE REMEMBER Ida Richard, Yacov Mithers, Robin Bridge, David Glovsky, Edith Mautner, Kim Strashoon, and all of those whose Yarzeit is observed this week.

May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!
 

Upcoming Kiddush Sponsors:

September 11: Bar Mitzvah of Aviel Fattal

September 18: In memory of family members by Channah Hale & Arnold Tubis
and sponsored by Kayla Perez in honor of Angel's 13th birthday

September 25: Alter family in memory of Milton Alter

October 2: Miriam Reisman in memory of Harold's mother

October 9: Buenaventura family to Thank Hashem!

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

Hebrew Reading (Mondays)

Learn to read Hebrew. Mondays, 7pm sign up at www.chabadatlacosta.com/RHA. These classes are on Zoom and are recorded, we can share the recordings as requested.

JLI Course - on Summer Break (Mondays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com

Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

New Book to be announced after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Will resume after the High Holidays

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group. 

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Pay-What-You-Can-Membership

We want the membership experience to be positive. We want you to feel GOOD about giving. Yes, we have suggested donations, but you should give what you feel you can afford. If you cannot comfortably give the suggested amount THAT IS OK. If you can give more than the suggested amount, THANK YOU, IT IS APPRECIATED! We love and appreciate your participation, and that is that. Please fill out our Membership form online by logging onto: www.ChabadatLaCosta.com/Membership. 

Create Your Jewish Legacy Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today". Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Sign up for next year

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

These days it's hard to find deductions over our hefty standard deductions. If you are just on the borderline then here are some tips. 

Own and IRA, or have inherited one? You can direct the IRA administrators to roll over amounts from it directly to the charity of your choice. The money taken out of your retirement account is not taxable to you and can be counted as a potential charitable contribution.

Another tax tip: Donate a car, the amount the vehicle is sold for (if your non profit chooses to sell it) can also potentially lower your taxable income.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.    http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Window Paintings and Murals by Eileen Tilt-Lavy contact info available

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

Kiddush Sponsor(s)

This week’s Kiddush is being sponsored by the Buksbaum family in loving memory of Jeffery Buksbaum. We also thank our Kiddush Committee for working so hard making sure everything is delicious!

Sponsor a Kiddush – Sponsors Needed

We have resumed the weekly Kiddush and it is as beautiful as ever, Baruch Hashem! A huge thank you to our dedicated Kiddush Committee (including but not limited to): Naomi Alter, Sheila Lebovitz, Channah Hale, Kayla Perez, and the Rebbetzin.

Our weekly, communal lunch is a chance to enjoy our gorgeous Shabbos atmosphere, together with our wonderful community, in the beautiful surroundings of our breezeway and patios.

We thank our generous sponsors, without whom, none of this would be possible!

We always need additional sponsors. Due to dramatically rising prices on paper goods and food we are compelled to raise the donation for a basic Kiddush to $250 per week. We thank everyone for their understanding and support. We still feel that this is the best ‘deal’ in town. When you consider that you get a full lunch, with many choices freshly prepared, for about 50 people, you will realize that it comes to about $5 per person. And of course it is strictly Kosher.

If you have a birthday, anniversary, Yarzeit, or some other occasion you want to beautifully commemorate while benefiting the entire community please consider Kiddush sponsorship (half sponsorships also available). We also hope that everyone will be supportive and understand that multiple sponsors benefits the shul and doesn’t, in any way detract, from your occasion.

If you are interested please respond to this message or call the shul, 760-943-8891, and you will be put in touch with the appropriate party to make your occasion happen.

High Holidays

A brochure was mailed today detailing our plans for the High Holidays. IF YOU PLAN TO JOIN US, AND WE CERTAINLY HOPE YOU DO, RESERVATIONS ARE REQUIRED. This is an important aspect of our security and general preparations. PLEASE COOPERATE – even if you know that we know – that you will be attending. We ask that even are members (those who filled out the Membership form) reserve their seat/s on the Membership form. If you have not already done so PLEASE fill out your membership form ASAP.

There is a suggested donation to attend, but everyone is welcome no matter his/her ability to donate. ALL DONATIONS ARE GREATLY appreciated!

For those interested in the special merit of having an Aliyah please respond to this message and the Rabbi will contact you.  

For those interested in having your own Lulav and Esrog set for the holiday of Sukkot please respond to this message.

BBQ Bounty THIS Sunday 5-8pm

Our BBQ Bounty is growing in popularity and for very good reason! We offer terrific hamburgers, hotdogs, wings (spicy and regular), salads, fries, desserts, and a whole lot more. The ambiance on our deck is gorgeous and the people are so much fun. For the best price follow this link and make your reservations securely online: www.ChabadatLaCosta.com/bbq.

Programs for Adults, Youth, & Children on the Horizon

The team here has been hard at work preparing for the coming year. We will again be offering JLI (The Jewish Learning Institute). This year’s courses are particularly intriguing.

There will also be monthly Rosh Chodesh events for the women. See flyer below for details.

For our teens we will be offering C-Teens, the creative, engaging, educational and social-action program for our youth.  

We have not neglected our children, aka the future leaders of our people. We have added a ton of content to our Hebrew School program and are ready to present to them our C-Kids curriculum which is sure to inspire them making the Hebrew School experience enriching and fun! Remember, our students WANT to be here!

New Membership Year – Time to Join Our Family

THANK YOU TO THOSE WHO HAVE ALREADY JOINED!

It's never too late to join the family...   www.ChabadatLaCosta.com/membership . 

Anyone who wants to join will be welcomed regardless of financial situation, and may be assured of absolute confidentiality in this matter.

Updated Guidance from the CDC – Masks Required Indoors

According to the latest guidance from the CDC we are going to again mandate that everyone please wear a mask indoors at shul (as well as maintain social-distancing, frequent hand washing, and most importantly, NOT coming if you are not feeling well or were near someone who was not well).

Those who do not want to wear a mask are invited to sit by the doors on the outside where chairs will be set up.

We know that wearing masks is not fun (Rabbi E hates it), however, when dealing with matters of health the Torah commands us to err on the side of caution. We thank you for your patience, understanding, and cooperation!

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

*Limited Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

A Word of Torah
Living with the Times

Parshat Ki Teitzei – When You Will Go Out

By: Rabbi Yeruchem Eilfort

This week we read the portion titled, “Ki Teitzei,” which means “When you will go out.” The laws about how to treat a female captive are then shared. Later in the portion we are introduced to the idea of a “Milchamat Rishut,” an optional war.

There were different types of war that the Jewish people would engage in. Those wars that entitled conquering the Holy Land were called, “Milchamot Mitzvah,” “Mitzvah” wars, as it was a positive commandment to conquer the land and expel the Canaanites, who were exceedingly evil people. Lest we accuse the Israelites of being colonialists it is appropriate to remember that the Canaanites had driven off the offspring of Noah’s son Shem, from whom the Jewish people trace our roots. In other words, the Jews were simply repatriating the land that belonged to them and which the Almighty had given in a bequest to Abraham our father.

Astonishingly we learn about a different type of war – a war that was optional. The Torah explains that under certain circumstances the Jewish people would be allowed to expand the borders of Israel and fight wars with her neighbors in order to conquer additional lands. Now this does seem like colonialism! Additionally, we understand that war is a dangerous business. Do we not view life as being the ultimate currency? Are we not commanded to transgress almost the entire Torah (other than idol worship, murder, and adultery) to save a life?

This begs the question: why would the Torah allow an optional war?

The Rebbe, Rabbi Menachem Mendel Schneerson of righteous memory, offers us profound insights into the nature of the relationship of a people to its land as well as the intense human desire to own land, and any other material thing for that matter.

The teaching is based upon the critical premise that reality in this world is a reflection of the desires of G-d; that our reality is a reflection of and emanates from the spiritual reality. When the Creator formed the world and created humanity to populate it, in His perfect wisdom, He created specific lands that were aligned with specific peoples. It was no accident that, for example, the Egyptians populated Egypt, the Babylonians populated Babylon, and the Israelites populated Israel. Each land was conducive to the specific people to whom it was given. Each respective people would bring out the best in its designated land and vice versa. This means that each people had the tools as well as the potential to reveal the G-dliness within its particular land.

This explanation seems to strengthen our question! If a particular people is placed in a particular land who are we to choose to dislodge that people and conquer that land?

We see that the Jewish people were exiled from the Holy Land not once, but multiple times. Why? The exiles were caused by our people not fulfilling their destiny and neglecting to reveal the sparks of G-dliness found within our particular patch of land at a given time. In a manner of speaking, the land itself expunged us. This is how the Torah says it would be and the Prophets also emphasize this point numerous times.

In this regard the surrounding nations mirrored the Children of Israel. There were times when they neglected to fulfill their divinely mandated mission thusly failing to reveal the sparks of holiness within their land. It then became incumbent upon the Jewish people to conquer that land – the optional war was born.

This explanation can be extended to help us understand a very powerful drive with which we are imbued. Most people are driven to own material possessions. From houses to cars to clothing to gadgets we all want more, bigger, better. Most of us realize the need to curb our enthusiasm for material wealth lest we become enslaved to material pursuits at the cost of our spiritual health. The proverbial tail wagging the dog is not viewed in a positive light. But this explanation helps us understand that the underpinnings of this drive are not necessarily evil. When we understand that this drive is created from our desire to reveal the G-dliness found within the material we begin to grasp the massive potential we have to elevate the physical realm!

In order to keep these desires harnessed, to make sure that we view the material world and its riches as a means to an end rather than the end itself we need the direction of the Torah. Our desire to accrue material wealth does not trump the laws of the Torah which describe how we are to attain wealth legally. We may not steal, and if we do (Heaven forfend), that G-dly spark in that bit of material wealth will not be elevated. On the other hand, when we follow the rules, for example when we have fair weights and measures, and when we have the right intention, meaning to generously share our accrued material wealth with those less fortunate, we are promised success to a degree that borders on the miraculous. Thereby we have successfully navigated the sea of materialism gleaning the best from the world around us and harnessing it to reveal its underlying holiness. 

When we can do this we have revealed our G-dly spark and we literally uplifted our material surroundings demonstrating the truth – that the Almighty is indeed right here!

Wishing everyone an uplifting, joyous, and HEALTHY Shabbos!

Haftarah of Shabbat Parshat Ki Teitzei

Isaiah 54:1-10.

This week's haftorah is the fifth of a series of seven "Haftarot of Consolation." These seven haftarot commence on the Shabbat following Tisha b'Av and continue until Rosh Hashanah.

Forsaken Jerusalem is likened to a barren woman devoid of children. G‑d enjoins her to rejoice, for the time will soon come when the Jewish nation will return and proliferate, repopulating Israel's once desolate cities. The prophet assures the Jewish people that G‑d has not forsaken them. Although He has momentarily hid His countenance from them, He will gather them from their exiles with great mercy. The haftorah compares the final Redemption to the pact G‑d made with Noah. Just as G‑d promised to never bring a flood over the entire earth, so too He will never again be angry at the Jewish people.

"For the mountains may move and the hills might collapse, but My kindness shall not depart from you, neither shall the covenant of My peace collapse."

Weekly Sermon – NOTE NEW TIME

Friday @ 4pm on Facebook Live

Join Rabbi Eilfort Friday afternoons at 5pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Working Car (still) Needed

We are currently seeking a car in good mechanical condition. If you, or someone you know, has a car that you can donate please respond to this message. This request is time sensitive. Thank you in advance! .

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck. 

HAPPY BIRTHDAY wishes go out to Dovid Eilfort, Sheila Gross, Ashton Belfer, and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week!

WE REMEMBER all of those whose Yarzeit is observed this week.

May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!

August 21: Buksbaum Family in memory of Jeffrey Buksbaum

August 28: In memory of Len Weksler May he rest in peace

September 4: Rossenfeld Family in honor of the first yarzeit of Avi's mother

September 11: Buenaventura Family to thank Hashem

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

Hebrew Reading (Mondays)

Learn to read Hebrew. Mondays, 7pm sign up at www.chabadatlacosta.com/RHA. These classes are on Zoom and are recorded, we can share the recordings as requested.

JLI Course - on Summer Break (Mondays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com

Positivity Bias Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

Cost: $50 per household (including book).

Through a mix of nature, nurture, social conditioning and free will, we each possess a personalized lens that frames, forms, clouds and distorts the way we see ourselves and the world around us. In order to live in the most meaningful and effective way possible, each of us needs to continually assess and adjust the default frames we have developed.

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Cost: $50 per household per semester.

This class will cover the ABC’s of Judaism. What are the 13 Principles of Jewish Faith? How do we define the Torah? What is Shabbos and how is it observed (and how is it not observed)? What is Kosher? This class is perfect for those exploring Judaism for the first time, Jewish or not, and for those who want a refresher course about our faith. 

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group. 

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Pay-What-You-Can-Membership

We want the membership experience to be positive. We want you to feel GOOD about giving. Yes, we have suggested donations, but you should give what you feel you can afford. If you cannot comfortably give the suggested amount THAT IS OK. If you can give more than the suggested amount, THANK YOU, IT IS APPRECIATED! We love and appreciate your participation, and that is that. Please fill out our Membership form online by logging onto: www.ChabadatLaCosta.com/Membership. 

Create Your Jewish Legacy Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today".  Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Sign up for next year

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

These days it's hard to find deductions over our hefty standard deductions. If you are just on the borderline then here are some tips. 

Own and IRA, or have inherited one? You can direct the IRA administrators to roll over amounts from it directly to the charity of your choice. The money taken out of your retirement account is not taxable to you and can be counted as a potential charitable contribution.

Another tax tip: Donate a car, the amount the vehicle is sold for (if your non profit chooses to sell it) can also potentially lower your taxable income.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.     http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.

Kiddush Sponsor(s)

This week’s Kiddush is being sponsored by Aaron Hier in honor of his family.

Sponsor a Kiddush – August Sponsors Needed

We have resumed the weekly Kiddush (Yay!!!). Those who wish to sponsor a Kiddush should reach out. Basic Kiddush sponsorship starts at $180 and goes up depending on how elaborate the menu. We will practice additional safety protocols so as to ensure an appropriate environment for the Kiddush.

BBQ Bounty THIS Sunday 5-8pm

Our BBQ Bounty is growing in popularity and for very good reason! We offer terrific hamburgers, hotdogs, wings (spicy and regular), salads, fries, desserts, and a whole lot more. The ambiance on our deck is gorgeous and the people are so much fun. For the best price follow this link and make your reservations securely online: www.ChabadatLaCosta.com/bbq.

New Membership Year – Time to Join Our Family!

Dear Friend and Supporter,

Together we have built a very special community! Our many guests comment on how close-knit we are, how loving we are, and how beautiful our facility is. We have accomplished this together. The Team here at Chabad is here for you and for the general community because of your support.

At this time of year we ask our friends to make a financial commitment to our community. The truth is that your financial contribution is our life’s blood, and the fuel that allows us to function. Without your support we cannot exist.

Because of your support we offer beautiful Shabbat and Holiday services (followed by the ‘World’s Best Kiddush’), Hebrew school, adult education classes, social events, chaplaincy, Challah and Chicken Soup, Jewish Art Calendar, and so much more! 

We hope that we have earned your support and that you will choose to invest here. Remember, we have no outside sources of revenue so we must be self-sufficient. We need your support.

Our ‘Membership’ is purely voluntary. We have never and will never deny anyone access due to financial reasons. You will never have to ‘pay to pray’. You will never have to ‘buy tickets’ for our High Holiday services. How are we able to do this? Your support enables us to do this – by investing in our Jewish community. 

Please take a moment to fill out and return the Membership Application that was mailed to you, or you can fill it out online: www.ChabadatLaCosta.com/membership. Please make a financial monthly commitment so that we can continue to fulfill our commitment to you and the entire community.

The numbers you see published are minimal suggestions. You are welcome to give more if you can afford it. If you cannot afford the number listed please give what you can afford. We will be grateful regardless. More importantly, remember the amazing blessings that the Almighty promises to those who support ‘His house.’ We gratefully appreciate monthly commitments. You can arrange a monthly gift securely and directly on our website: www.ChabadatLaCosta.com/donate.

I would like to sincerely thank you for your participation and wish you all of G-d’s blessings!

Rabbi Yeruchem Eilfort 

Jewish Art Calendar

We are currently preparing our amazing Jewish Art Calendar for print. If you would like your special dates included please respond to this message for further information.

We are looking for a sponsor for this year’s edition. It will be absolutely stunning and the merit of dedicating it is profound! We are also looking for people who want to place ads in the Calendar. Each year we have been getting more sponsors so please get back to us asap if you wish to be included. The deadline for dedications/ads is the end of July. Please contact the office for further information.

Updated Guidance from the CDC – Masks Required Indoors

According to the latest guidance from the CDC we are going to again mandate that everyone please wear a mask indoors at shul (as well as maintain social-distancing, frequent hand washing, and most importantly, NOT coming if you are not feeling well or were near someone who was not well).

Those who do not want to wear a mask are invited to sit by the doors on the outside where chairs will be set up.

We know that wearing masks is not fun (Rabbi E hates it), however, when dealing with matters of health the Torah commands us to err on the side of caution. We thank you for your patience, understanding, and cooperation!

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Soup and Challah

We will still be offering Soup and Challah to those who request it. We will not be delivering it if no request was made. Often times we will need people to pick it up themselves from shul, depending on the volunteer drivers’ status. Our focus is now to have people join us at shul so we can enjoy Kiddush TOGETHER!

Our A Team is busy preparing Challahs for the community as this is being written (and THANK YOU to our amazing donors for making that happen!). However, we are facing a big challenge as we need angels to deliver the fruit of our ovens to our hungry constituents. If you are ready, willing, and able to assist please respond to this message or contact the Rebbetzin to volunteer ASAP. G-d bless you!

*Limited Soup and Challah this week. Those who live near Chabad at La Costa are welcome to let us know if you want some delicious Challah and/or Chicken Soup delivered to you. There will be Challah and Soup. If you can help with deliveries, reach out to Kayla or Nechama.

Please note that all food is prepared and delivered using recommended safeguards.

Sponsors Appreciated (And Needed)

These are extraordinary times many people are reaching out for help and, Baruch Hashem / thank G-d, we are HERE to help! ‘We’ means YOU and US, TOGETHER. It is an amazing partnership that we have!

A very special thank you goes out to our “Super Sponsor” Channah Hale who has continuously stepped forward helping us to maintain this service!

We are extremely grateful to those who have reached out to help fund us, enabling us to serve others. Thank you to our amazing volunteer drivers - you can volunteer to deliver Soup and Challah!

Note About Sponsorships

You may have noticed that we seek multiple sponsors for the Challah, Soup, and Torah classes. We do this because we need to find ways to cover our budgetary shortfall that has been caused by the coronavirus. The donations coming to the shul have been dramatically reduced. We greatly appreciate those of you who are still supporting us! G-d bless you! We greatly appreciate your understanding as we seek ways of propping up the income necessary to keep things afloat. Your ideas about additional income streams are likewise greatly appreciated!

A Word of Torah
Living with the Times

Parshat Ekev – Because (You hearkened…)

By: Rabbi Yeruchem Eilfort

This week we read the portion titled, “Ekev,” which means ‘Because’ (you hearkened). The portion begins by articulating a very interesting proposition as the Almighty offers the Jewish people a deal in which He promises all sorts of beautiful blessings because they listened/followed the Divine Commandments (aka Mitzvos). Being that this portion is in the Book of Deuteronomy we understand that this is Moses conveying his impression of G-d’s word. Moses is reminding the people that we have entered into a contract with the Master of the Universe; a contract that stipulates since we will do what we need to, the Creator will reciprocate with all manner of blessings.

There is an alternative translation of ‘Ekev’ that has great significance as well. The word ‘Ekev’ means heel. The commentaries explain that we are being promised that if, or better yet since, we will follow all commandments, even those that often get trampled underfoot because they seem less important, we will be blessed in wondrous ways.

The world has a saying, “The devil is in the details.” That is understood to mean that those details that many feel are minutiae, are actually quite important – essential even to achieving success. As Jews we look to the Torah for life-guiding wisdom. In this case we are saying that, “The G-dliness is in the details!” When we are mindful of the fine points of a Torah observant life we will indeed experience incredible blessings.

Can we take a moment and imagine an insignificant sounding Mitzvah that can actually bring us meaningful blessings?

Let us use an extremely straightforward commandment – to say a blessing when we enjoy something; for instance before eating a fruit we say the blessing thanking G-d for the fruit of the tree. We Jews are actually expert ‘blessings sayers’ as we have almost limitless opportunities to say blessings. Throughout the day we put many things, all Kosher of course, into our mouths. Due to the regularity of the activity many may come to take the food for granted. How many of us eat mindlessly?

If we can train ourselves to be more self-aware and to carefully acknowledge the Source of the sustenance that we are enjoying, that will certainly positively affect our outlook on life. The more grateful a person is the more joyful that person will be. The more joyful a person is the more blessings he will see, as he sees the world through ‘rose colored glasses’.

We understand from this that the blessing on the food has far-reaching and deeply profound consequences. The simple act of acclimating ourselves to acknowledging the Source of our blessings will cause us to perceive more and more blessings, which will turn any pessimist into an optimist!

Let us endeavor to be more mindful of the Divine Commandments, and not to, G-d forbid, trample any of them underfoot. Let us embrace the manifest blessings in our life and ride the joyous feeling transforming our landscape from darkness into light and from negativity into the ultimate positivity!   

Wishing everyone an uplifting, joyous, and HEALTHY Shabbos!

CRAZY, BUT NOT DANGEROUS  Rabbi Eli Friedman Chabad of Calabasas

When my grandfather had his draft meeting in the 1940's, the interviewing officer took one look at this serious-looking, suit-wearing, bearded teenager sporting a Dick Tracy hat, and immediately set about ascertaining the boy's sanity.

"Boy, do you date?"

"No."

"Do you go to the movies?"

"No."

The officer scribbled furiously in his notes. "What are you writing about me?" my grandfather asked.

"I'm describing you as crazy but not dangerous."

And for the rest of his life, my grandfather would laugh, "Don't worry, I'm crazy, but not dangerous!"

*

Someone said something on TV recently about the Hasidic Jewish community, something less than complimentary; something about backwardness and the need for progressiveness. In response, there has been a tidal wave of pushback, with people from the community protesting the stereotyping and describing the fulfillment and happiness they feel from living in the Hasidic community.

But along with the pride and joy, there is a shade of defensiveness; an effort to prove how "normal" we are. You might think we're backwards - we are not. Whether it's a medical degree, or musical skills, or skateboarding moves, people from the Hasidic community are proving their "normalcy" to their detractors.

Defensiveness is never good. If you are wrong, don't defend your mistakes. And if you are right, you have no need to get defensive.

So instead of trying to prove how normal we are, let's be honest: we are not normal. We are crazy. Not dangerous, but crazy. And we couldn't happier being our own kind of crazy.

We find meaning in turning chickens in circles over our heads on the morning before Yom Kippur. We cover our kitchens in so much tin foil for Passover one might think we're trying to go to space. We don't just build a Sukkah - we eat full meals in it regardless of rain, snow or sleet. We don't just wrap Tefillin; we wrap two pairs, just to be sure. And we're happy to pay $1,200 for a pair of Tefillin and $100 for a single Mezuzah. But they can be gotten for much cheaper? Yes, but perhaps you forgot: we're crazy!

Many of us think the periodic table is what you take out when extra guests show up for Shabbat. Our children couldn't name the major TV networks and wouldn't know a Kardashian from a Sarkisian.

A Hasidic man is perfectly content to have never had a girlfriend and had his first date at age 22, and for the express purpose of finding his wife, and a Hasidic woman is perfectly content to have a gaggle of children and no career other than a lifetime of trying to raise her boys and girls to care. (Talk about a lifetime achievement award.) How many guys have rolled their eyes at me and seriously doubted those assertions? Ah, but that's because they forget that we're crazy!

I could go on and on, but the point is already clear: the Hasidics are crazy, and furthermore, they're proud of it.

Because it's not so much about how crazy they are, but rather what it is that they're crazy about. Societal trends and sensibilities mean less (not because Hasidics are trying to be anti-establishment, but) because being Jewish means more.

*

Yesterday was the Yartzeit of the Rebbe's father, Reb Levi Yitzchak Schneersohn, of righteous memory. This gentle, saintly man was murdered by the Soviets for being uncooperative in their rancid revolution. They sought to erase faith in G-d from the earth, and he wanted the opposite.

Once, in the early, very dangerous days of the Soviets, they announced a new upcoming census. Reb Levi Yitzchak overheard people in his congregation advising each other to avoid all kinds of trouble by identifying as "no religion" when asked. On the next Shabbat, from the pulpit, he informed the community that denying one's Jewish identity is a cardinal sin. Shortly, he was summoned to the local Soviet authorities who demanded to know why he was encouraging religion when they were working so hard to do away with it. He replied, "Aren't you all about the truth, pravda? I wanted to make sure my people wouldn't lie." They arrested him, exiled him, and eventually starved him to death.

Why didn't he just go with the flow like all the other rabbis of that time and place? Why did he stand up to them? Why put himself in mortal danger? Isn't that crazy?

For that matter, why did Moses stand up to Pharaoh? Why did Queen Esther stand up to Haman? Why did Rabbi Akiva stand up to the mighty Roman empire? Why did the Maccabees go to war against the world's mightiest military and not just assimilate like most of the Jews of their time? Why did the Jews repeatedly wage a lopsided war against all the Arabs instead of just moving to Colorado? Why did they fly to Entebbe and snatch back their fellow Jews when they all could have gotten massacred? Why not just negotiate? Why did Daniel Pearl declare himself Jewish and get himself executed? Isn't it all crazy? Couldn't they all just be normal?

Hasidic Jews shouldn't apologize to their fellow Jews for being crazy any more than the Jewish People should apologize to the world at large for being crazy.

It is not our place to be normal. It is our place to be crazy. Crazy about G-d, His Torah, and the Mitzvot. Where the rest of the world sees an ancient text, we crazies see a vibrant, euphoria-inducing love-letter from G-d. While the world endlessly ponders the world's origins, we crazies party EVERY SINGLE Friday night to celebrate that it was created by G-d. While the "normal" world puzzles over chronic unhappiness, the crazy Hasidic women joyfully enjoy their boisterous broods of crazy children. While the "normal" world rages over the outrages of harassment and unwanted closeness, and scratches their collective heads trying to solve this chronic problem, crazy Hasidic women thank G-d, His Torah, and the modest, crazy Hasidic men for the fact that they've never, ever experienced any of it, ever. Never. Not even a dirty joke. Isn't that crazy?

*

When G-d asked us to be a "light unto the nations," did He mean simply that we should be the best doctors, songwriters, skateboarders, lawyers, gymnasts, and scientists? Nothing wrong with any of that but is that the light G-d was asking for? He was asking that we be HIS light unto the nations; that we utilize our Divine souls to reflect G-dly light to the world - that we "love G-d with all your heart, all your soul, and all you might."

So really now, is there any way to be that and not be thought of as a little crazy? That Jews are crazy and Judaism is outdated is legit the oldest story in the world. It is surely the most unoriginal thought currently available. We're old. What else is new. We're crazy. Nu, what's your point?

If we'd be normal, we'd be extinct. 'Tis far better to be thought the craziest people around than to not be around altogether. It is high time the critics of Hasidic life admit that they measure their own normalcy by the unbending, timeless lifestyle of those crazy Hasidics.

L'Chaim my fellow Jews. We'll never win the coveted Most Normal Nation award. So we might as well enjoy what we really are and what we are really good at: being Jewish. And if people think we're crazy, well then, we might as well all become Hasidics - no one enjoy life more than them.

Wishing you all a "crazy, but not dangerous" Shabbat!

Rabbi Eli Friedman

Chabad of Calabasas

Haftarah of Shabbat Parshat Ekev

Isaiah 49:14 - 51:3

This week's haftorah is the second of a series of seven "Haftorot of Consolation." These seven haftarot commence on the Shabbat following Tisha b'Av and continue until Rosh Hashanah.

The exiled Jewish people express their concern that G‑d has abandoned them. G‑d reassures them that it is not so, comparing His love and mercy for His people to that of a mother for her children, and even greater than that, too.

The prophet Isaiah then touchingly describes the ingathering of the exiles which will occur with the Messiah's arrival and returning to the initial subject matter of this haftorah, that of the Jewish people's complaint of being abandoned by G‑d, he reminds them of their rebellious behavior that brought about the exile and suffering. He concludes with encouraging words, reminding us of what had happened to our ancestors, Abraham and Sarah. Just as they were blessed with a child when they had all but given up hope, so too, G‑d will send us the Messiah.

Weekly Sermon  Friday @ 5pm on Facebook Live

Join Rabbi Eilfort Friday afternoon at 5pm on Facebook Live for his Weekly Sermon. If you have not already done so, please send Rabbi Eilfort (Yeruchem Eilfort) a Friend Request on Facebook!

Ways to Give

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account.

1. PayPal   [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

Working Car (still) Needed

We are currently seeking a car in good mechanical condition. If you, or someone you know, has a car that you can donate please respond to this message. This request is time sensitive. Thank you in advance! .

OUR HEARTFELT CONDOLENCES are extended to the families of the victims of the coronavirus & the other tragedies that have recently struck. 

HAPPY BIRTHDAY wishes go out to Justin Tubis, Eric Mintz, Keith Justin Mintz, and all of those celebrating their birthdays this week!
HAPPY ANNIVERSARY wishes go out to all of those celebrating anniversaries this week! 
WE REMEMBER Yehudis Chaia bas Yosef Nissin, and all of those whose Yarzeit is observed this week.
May Rachel Perez, Miriam Reisman, Channah Hale, Sheila Lebovitz, Camille Stern, Adam Lemberger, Sandy Radom, and Roz Mintz, be blessed with a speedy and complete recovery!

Upcoming Kiddush Sponsors (4 weeks):

July 31:Aaron Hier in honor of Family 

August 7: Beverly Galperin in honor of Misha OB"M Birthday

August 14: Anonymous Sponsor 

August 21: Buksbaum Family in memory of Jeffrey Buksbaum

We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, either on Facebook or on YouTube (our channel is called the Chabad Virtual Academy).

If you cannot get the classes online please email us at  [email protected] and we will work out a different arrangement.

Classes!

Tanya - Ancient Wisdom for Modern Life (Daily)

Join Rabbi Eilfort every morning on Facebook at 8am. Watch Live or watch the recording later in the day.

Caffeine for the Soul (Mondays)

Join Muka Rodal on Facebook every Monday at Noon. Watch Live or watch the recording later.

Hebrew Reading (Mondays)

Learn to read Hebrew. Mondays, 7pm sign up at www.chabadatlacosta.com/RHA. These classes are on Zoom and are recorded, we can share the recordings as requested.

JLI Course - on Summer Break (Tuesdays) Fall Course  Outsmarting Antisemitism

Course Overview 4 Weeks

To sign up: https://www.myjli.com

Positivity Bias Book Club & Review (Wednesdays)

Wednesday at 6:30pm on Zoom (link sent to subscribers)

Cost: $50 per household (including book).

Through a mix of nature, nurture, social conditioning and free will, we each possess a personalized lens that frames, forms, clouds and distorts the way we see ourselves and the world around us. In order to live in the most meaningful and effective way possible, each of us needs to continually assess and adjust the default frames we have developed.

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Jewish Bootcamp (aka Judaism 101) (Wednesdays)

Wednesday at 7:15pm on Zoom (link sent to subscribers)

Cost: $50 per household per semester.

This class will cover the ABC’s of Judaism. What are the 13 Principles of Jewish Faith? How do we define the Torah? What is Shabbos and how is it observed (and how is it not observed)? What is Kosher? This class is perfect for those exploring Judaism for the first time, Jewish or not, and for those who want a refresher course about our faith. 

Follow this link to sign up: https://www.chabadatlacosta.com/AdultEd

Rabbi Eilfort Published Weekly by the San Diego Jewish World

Our own Rabbi Eilfort is submitting weekly columns on the Torah Portion of the Week and other subjects, which are published by the San Diego Jewish World ( www.SDJewishWorld.com).

Rabbi Eilfort always enjoy hearing feedback about his articles, so please don’t be shy!

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group. 

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Pay-What-You-Can-Membership

We want the membership experience to be positive. We want you to feel GOOD about giving. Yes, we have suggested donations, but you should give what you feel you can afford. If you cannot comfortably give the suggested amount THAT IS OK. If you can give more than the suggested amount, THANK YOU, IT IS APPRECIATED! We love and appreciate your participation, and that is that. Please fill out our Membership form online by logging onto: www.ChabadatLaCosta.com/Membership. 

Create Your Jewish Legacy Plan for the Future - NOW

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today".  Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Hebrew School & C-Kids

Hebrew School Theme this Week: Sign up for next year

Give your children the Jewish education that they deserve! Our Sunday Hebrew School offers lots of hands-on activities and positive reinforcement. Students learn Hebrew language skills, Jewish living and observance, Jewish history, and so much more! We include arts & crafts, field trips, and holiday programming to make their experience even more enjoyable. Your child will have fun as he or she gains an appreciation for the ‘why’s and ‘how’s of Judaism. Morah Chaya has worked diligently to create an amazing curriculum that will educate and inspire our students. Our teachers will always offer lots of positive reinforcement to the students so that they will not only learn, but they will ENJOY the EXPERIENCE! Please get back to us and let your friends know.  Our students want to be here!

Please contact our Hebrew School Director, Morah Chaya Eilfort for info at [email protected].

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

Tzedakah news – 

Individuals may deduct 100 percent of qualified CASH contributions of up to 100 percent of their adjusted gross income. A corporation may deduct qualified contributions of up to 25 percent of its taxable income. Contributions that exceed that amount can carry over to the next tax year.

Rina Coleman is an Enrolled Agent with more than 20 years experience preparing taxes for all walks of life. Please contact her at [email protected] for a free 15 minute consultation.

Marc Nimetz Farmers Insurance

It's almost all the same, until you have a claim!

Marc Nimetz
Farmers Insurance                                                
15644 Pomerado Road, Suite 104                                  
Poway, CA 92064
License #0H35885
858-866-8147 (Office)
858-603-4961 (Cell)
858-815-6930 (Fax)

Your Chabad Real Estate Agent & Mortgage Broker

Jonathan Rozansky is a licensed realtor and mortgage professional.

Whether you are Selling, Buying or Refinancing your home, do not proceed without calling Jonathan Rozansky first.  Jonathan will look out for your best interest and can answer all your real estate and financing questions.   Call for a free market analysis report today.

Jonathan Rozansky
Direct   (619) 392-1234
[email protected]
www.rozanskyteam.com

DRE. # 01754457
NMLS ID : 315987

Center for Hormonal Health and Well-Being

Center for Hormonal Health and Well-Being ">is a personalized, proactive, patient-centered medical practice with a unique focus on Integrative Endocrinology. Dr. Danielle Weiss takes a holistic approach to the patient and their health condition. She harnesses the physical, social, and spiritual aspects of healing. Dr. Weiss prides herself on spending time truly listening to your concerns and needs. She uses a team approach to develop a plan to address these issues together.     http://www.centerforhormonalhealth.com/

Ron Lewis Insurance Services

www.MedigapExpress.com
[email protected]
760-525-5769 - Cell
866-718-1600 - Toll-free

Specializing in Medicare Supplement (Medigap) Insurance! 

• As an independent agent, I work with ALL the major insurance carriers.

• Let me do the shopping for you!

• I will save you money on your insurance premiums.

• Call me for a free, no-obligation quote.

• References available upon request.

Neal Sperling Business Development

Highly talented, highly experienced business development/marketing consultant to wide range of businesses and non-profits can help you to find innovative new ways to raise money, launch, brand, market, sell, merchandise, and promote your products, services, and organization. Has written and improved wide variety of business plans, marketing plans, obtained major grants/new funding for a wide variety of ventures. Has unique ability to study most any business, quickly and creatively identify new sources of potential revenue, reduce costs, increase efficiencies, and drive more sales in the quickest time frames. Recognized expert on how to drive new sales via the internet. Acclaimed speaker to Southern California business groups, and particularly known for being a great “connector” with ability to introduce you to a wide variety of hard-to-reach decision-makers in various fields. Strong background in consumer products, medical products, high tech, "clean tech," "green" products, non-profits, much more. Call for details: cell: 818-219-9585.

Dream Home Cinema

*Family Room Surround
*Wholesale House Audio
*Home Automation

Joseph Markowitz: 760-415-8742  [email protected]

Pammy's Pony Parties and Petting Zoos

I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

Pam Glickman 760-535-5293

Healthy Haven Live Radio Show with Anna Mintz

Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.