Volume 24 Number 4 | 26 Tishrei, 5783 | October 21, 2022

MESSAGE FROM THE RABBI

This Shabbat, known as Shabbat Bereishit, is rich with opportunity and potential. It is the first Shabbat as we dive into the routine of the new year, following a month of High Holy Days and festivities. Most shuls keep the white curtain over the ark and the white Torah mantles on for this Shabbat, as a bridge between the two. It is a time of new beginnings, and the opportunity to gather all the inspiration we’ve accumulated over the holidays use it to infuse our year with holiness. May this be the beginning of many good things for all of us, with blessings and health for our ourselves, our community and our families. Shabbat shalom,

Rabbi Yeruchem Eilfort

LIGHT CANDLES AT 5:51 PM – Friday, October 21, ‘22
SHABBAT ENDS 6:45 PM - Saturday, October 22, ‘22

As we continue to bounce back from the pandemic please do NOT attend if you have ANY symptoms or if you are not feeling well. And please make a reservation if you plan on attending any of the services so we can prepare appropriately. You can make your reservations by visiting our website and filling out the appropriate forms (www.ChabadatLaCosta.com/hhrsvp).

Remember, you do not have to ‘pay to pray’, however, donations and sponsors are greatly appreciated!

Mazal Tov!!

Mazal tov to Rabbi and Rebbetzin on the birth of a BABY BOY to Yossi and Dassy Eilfort Thursday night. He will share a birthday with his older brother MD (Michoel Dovid).

New Hebrew School Year Begins

The key to a Jewish future lies in how we educate our children now. It is our sacred duty to instill within them a love and understanding of Judaism. That is only possible through education, or as we like to call it, ed-JEW-cation.

Our Hebrew School is designed to maximize the time our students spend here in an uplifting and inspiring manner. We will convey the beauty of our traditions through projects, stories, songs, and conversations. We don’t ‘talk at’ our students. Instead we engage them in discussions, which we have found to be a more conducive way of imparting knowledge. Positive reinforcement is a critical part of our approach.

We endeavor to give them not only an understanding of the Jewish Calendar and practice, but also skills in the Hebrew language.

Please call the office to schedule your appointment to discuss the needs of your child and what you hope to he/she will get from Hebrew school. 760-943-8891.

Kiddush Sponsors

The Kiddush is being Sponsored by Sheila Lebovitz in honor of her birthday.

ADDITIONAL SPONSORS WELCOME

Everyone is invited and encouraged to participate in our weekly Shabbat meal together.

An Important Note about Kiddushes –

The policy of the shul is to allow multiple sponsors for every Kiddush unless it is a Bar/Bat Mitzvah or something similar (like a 50^th wedding anniversary etc.).

There is no such thing as an exclusive Kiddush sponsor.

This is our policy for numerous reasons, not least of which is the fact that Kiddush sponsorships help generate much-needed income for our community and encourages more people to participate.

We thank you for your support and understanding!

Parshat Bereishit - Imperfect Perfection

From Chabad.org
By Mendel Kalmenson

Can something be both complete and incomplete at the same time? Is perfection relative?

That depends on your vantage point.

Are three hairs a little or a lot?

That depends on whether they're on your head or in your soup.

The Midrash tells us (1) that "everything created in the six days of creation needs fixing."

Sounds somewhat offensive to the Creator, doesn't it? Where's the source for this assertion?

G‑d blessed the seventh day… because on it, He ceased from all His work which G‑d created to do."(2)

If I were G‑d's publicist, I would have said, "G‑d blessed the seventh day… because on it He ceased from all of the work He had done." "Which G‑d created to do" indeed implies that G‑d created the world with some odds and ends left unfinished and in need of (what the Midrash calls) "fixing."

And yet, a few short chapters later, the Midrash states firmly that "the world was created complete."

How ironic that the same Midrash that reports on the world's inherent imperfection goes on to describe the world as having been created perfect!

The key to reconciliation in our case, as in many others, is to look at the timing of the contradictory statements.

"G‑d blessed the seventh day… because on it He ceased from all His work which G‑d created to do." Only on the seventh day of creation – on Shabbat – was reference made to the world's limitations.

Earlier that week no such talk was heard.

And that's not because something suddenly went wrong on Shabbat, changing things for the worse. "Which G‑d created to do" tells us that the imperfection of our world, or the "to do," was part of its creation. So why not mention it earlier, in the account of the world's creation in six days? Why wait until Shabbat, when the work of creation is already complete, to deliver the sobering news?

That's because the world recognized its lack only with the coming of Shabbat. On the first six days of its existence, it lacked this awareness. On Shabbat, however, with the ascent of the world to a higher state of consciousness, with the presence of G‑d more palpable and real, all of existence suddenly became aware. It dawned on the world that there was so much more it could be, and there was so much more to be done.

So the world was both perfect and imperfect throughout its creation. Perfect relative to where it was, imperfect relative to where it could be.

The six days of creation represent the perfection of today; Shabbat represents the perfection of tomorrow.

Chasidim of old were wont to say, "Morgen vet zein gar andersh," Yiddish for, "tomorrow will be very different."

According to Chassidic teachings, even the perfect tzaddik, the most saintly individual, must repent. Not for sins he has committed today—for he has none; but for the perfect mitzvot he fulfilled yesterday—considered to be imperfect today.

Consider the man who makes one hundred dollars today. He will give ten percent to charity. Consider the very same man, promoted, now making two hundred dollars. He will continue to give ten percent to charity, just as he did yesterday. But ten percent of today is far more than it was yesterday.

Could this shed light on our request for forgiveness in the amidah prayer, considered to be the most elevated segment of prayer? Aren't we beyond sin, and the need for forgiveness, at that point?

Prayer is likened to a ladder. The amidah is considered to be the highest rung, the loftiest point of communion. It is precisely when we reach that level that we see how deficient we used to be.

As we become bigger and better, so does the standard to which we are held.

We may have been perfect then, but we can be more perfect now, and yet more perfect tomorrow.

So would you say that the world was created perfect or imperfect, or both? (3)

FOOTNOTES
1.    
Midrash Rabbah, Genesis 11:6.

2.    
Genesis 2:3.

3.    
Adapted from a talk by the Lubavitcher Rebbe, Likutei Sichot vol. 25 pg. 14-18.

Bereishit Haftorah in a Nutshell

Isaiah 42:5-21.

The haftorah of this week's reading opens with a statement by "the Almighty G‑d, who created the heavens and stretched them out, who laid out the earth and made grow from it." This echoes the Torah portion's recounting of the creation of the world in six days.

G‑d speaks to the prophet Isaiah, reminding him of his life's purpose and duty, namely that of arousing the Jewish people to return to being a light unto the nations, "To open blind eyes, to bring prisoners out of a dungeon; those who sit in darkness out of a prison."

The prophecy continues with a discussion regarding the Final Redemption, and the song that all of creation will sing to G‑d on that day. G‑d promises to punish all the nations that have persecuted Israel while they were exiled. The prophet also rebukes Israel for their errant ways, but assures them that they will return to the correct path and will be redeemed.

OUR CONDOLENCES go out to Rabbi Yossi Rodal on the loss of his Father, Rabbi Shmuel Hakohen ben Yosef Rodal of Milan Italy. Rabbi Rodal was buried in Israel on Thursday. The family will be sitting shiva in Milan.

HAPPY BIRTHDAY wishes go out to to Sheila Lebovitz, Noah Sapol and all of those celebrating their birthdays this week!

HAPPY ANNIVERSARY wishes go out to David & Anna Mintz and all of those celebrating anniversaries this week!

WE REMEMBER REMEMBER Esther Krystal Reisman, Bessie Benbassat, Isaac Weksler, Anna Kupchin, Sophie Schulman, Misha Galperin, Yitzchak Nejathaim, Bernard Polonsky and all of those whose Yarzeit is observed this week.

May Rabbi Naftali Levy, Brenda Joseph, Stephanie Lewis, Rachel Perez, Miriam Reisman, Sheila Lebovitz, Adam Lemberger, Sandy Radom, Rachel bas Shoshana, and Roz Mintz, be blessed with a speedy and complete recovery!

Upcoming Kiddush Sponsors:

October 22: Sheila Lebovitz

October 29: Mike and Tally Schwartz  

November 5: Beverly Galperin

November 12: Miriam Reisman

We would be nowhere without the generous support of our community. Please know that your support is profoundly appreciated!

There are many ways to donate besides for checks and cash. Following please find a list of the various other ‘platforms’ that are available for secure donations that go directly and entirely into the synagogue account (even though they say Nechama's name).

1. PayPal [email protected]  or PayPal.me/Neilfort

2. Venmo @Nechama-Eilfort

3. Cashapp $nechamae

4. Zelle (Bank of America)  [email protected]

5. Personal credit card   chabadatlacosta.com/donate

6. Join our Legacy Circle - see below​

 The Foundation Project - Donations

We are raising funds that will be used towards completing our basement. This project will include a TEEN LOUNGE, CLASSROOMS, a PLAYGROUND, OFFICES, STORAGE SPACE, BATHROOMS, and more. Call Rabbi to inquire about available dedications. The money we raise also goes towards scholarships for Hebrew School students, our Challah and Chicken Soup program, and all of our ongoing expenses.

To donate securely online follow this link:  www.ChabadatLaCosta.com/donate. 

 

Easy Fundraising Opportunity 

First, let us take this opportunity to thank all of those who have had Facebook Birthday Fundraisers for Chabad at La Costa! I cannot tell you how much Nechama & I appreciate it! The money we have received through these fundraisers has helped our shul continue with programming, delivering soup and challah as well as other activities. 

Do you have a birthday coming up? We would be honored if you would consider making our shul the recipient of your birthday fundraiser.  Wouldn’t it be wonderful to celebrate your birthday and do a wonderful Mitzvah at the same time? Thank you for your consideration and Happy Birthday!  

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We have an ever-expanding menu of online learning opportunities for everyone. Below please find an overview of our current classes and a schedule of when you can join in on Facebook Live. If you miss the live class you can watch the recorded version, on Facebook.

Weekly Parsha Class - with Sholom Eilfort in person and on Facebook Live Thursday nights at 7:15pm

JLI Course - with Nechama 6 weeks starting November 1st requires registration... 

 

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 Coastal Gan - Has BEGUN!

 

Coastal Hebrew School

To find out more about our Hebrew school visit www.jewishencinitas.com/hebrewschool

Rosh Chodesh Coastal Women's Society

Men's Club Coming Soon

Please Like the shul’s Facebook Page  https://www.facebook.com/ChabadatLaCosta

For up to date pictures and announcements follow our Facebook Page and join our community Group.  

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 Covid Protocols

We are being extremely careful and are asking the following to anyone contemplating coming:

If you have ANY symptoms of Covid please do not come.
If you have been around anyone who has Covid please do not come.
If your doctor told you to be especially careful please do not come.
If you are concerned/afraid please do not come.
If you are not vaccinated please be extra careful with all above-listed stringencies and wear a mask.
Please maintain social distancing at all times.
Please wash and sanitize your hands regularly, especially before the kiddush.
This is a very difficult situation. We ask for your support and understanding as we do our absolute best in providing a vibrant spiritual home that is SAFE for our community. This means that even if you are not concerned about Covid please be thoughtful about those who are concerned. This means even if you are extremely concerned about Covid do not be judgmental of those who feel they must attend shul to ensure we have a minyan.

We choose to remain a close and loving community.  

Security Protocols

Everyone is Subject to Search

No Firearms (We have a well-defined security plan in effect and any unauthorized firearms could create confusion and actually reduce security).

Backpacks Prohibited

All Bags Subject to Search

Belonging to a Jewish Community is not only gratifying and fulfilling it is also extremely important, for within the community one finds a place to connect with G-d and one’s soul, a place of learning and spiritual enrichment, a great source of friends, a place to bestow one’s Jewish legacy upon his or her child/ren, and so much more. Check out   www.ChabadatLaCosta.com to learn more. 

The beauty of OUR Jewish Community is that we offer so many different options that everyone is sure to find something enriching and meaningful. Below please find a partial list of some of our current offerings. If you have never come by before pick an item or two and try it out. If you have already tried an item or two find another one that sounds interesting and give it a whirl. “Connection” – that is the name of the game and that is precisely what you will find here! 

*Daily Minyan   *Shabbat Services   *Weekly Kiddush Luncheon   *Mysticism Classes   *Torah Portion Class   *Hebrew School   *Bar/Bat Mitzvah Training   *Mommy and Me   *Family Friday Night Services and Dinner   *Women’s Group   *Youth Activities   *Pastoral Counseling   *Holiday Programming   *Community Meals   *Hospital Visitation   *Weekly Email Updates   *Hospital Visitation   *Mezuzah Campaign   *Jewish Heritage Workshops   *Jewish Learning Institute Affiliate *www.JewishEncinitas.com *Chabad of Carlsbad N

 

Need a Minyan?

If you need a Minyan to say Kaddish please give the office at least a few days’ notice. We are happy to provide this important service, but it takes time to arrange enough participants to assure the quorum is present. Please email  [email protected] your request.

Shabbat Services with Meaning & Joy

Every Saturday we get together to celebrate the holy Shabbat in song and prayer. Our services are both traditional and user-friendly, as we fully recognize that not everyone has experience Davening (praying) in a traditional setting. What those who have joined have found is that the atmosphere in our synagogue is conducive to meaningful meditation. A knowledge of Hebrew is not necessary to participate. In fact, the only thing that is needed is the desire to learn and to connect to the Almighty. It is an enriching experience not to be missed! Shabbat services begin at 10am and conclude at approximately 12:30pm and are followed by a wonderful community lunch. There is no cost to attend and reservations are not needed.

Membership

NOW is the time to join the family! Membership includes High Holiday seats and discounts on other programs and activities. However, the main reason to join is to demonstrate your commitment to the future of Judaism in our area and to our community.

If you have already filled out and returned your Membership form please accept this message as our sincere thank you!

We urge you to pick the level of Membership and the financial commitment you feel comfortable with, and to fill out the form that you will find by following this link: www.ChabadatLaCosta.com/membership. We thank all of our amazing donors!

Create Your Jewish Legacy Plan for the Future - Now

We have been blessed with life! Yet, we know that no one lives forever. This begs the question, “What will your legacy be?” Most of us have children, and they certainly should figure prominently into our plans. But our children are only a part of what we leave behind. Just as we endeavor to give Tzedakah generously, so as to selflessly make the world a better place while we are alive, so too we need to make sure that we leave a percentage of our estates for the benefit of others. Judaism tells us that it is incumbent upon us to leave the world better than when we found it. We do this by giving Tzedakah.

We can help.

Chabad has partnered with the Jewish Community Foundation in the creation of our Legacy Circle "Generation to Generation - Ensuring a Jewish Tomorrow, Today".  Many people do not prepare appropriately for the inevitable. They do not leave a will, or even if they do it is not consistent with Jewish Law. If one wants his body to be handled with the respect and care mandated by Jewish Law or if one wants the funeral service conducted according to Jewish Law, it must be arranged in advance. Don’t leave these critical details to luck!

Contact Rabbi Eilfort for a private appointment so these important matters can be handled how you want.

Send a personal email to  [email protected] to schedule an appointment today. 

 

We honor our Legacy Circle Members*:

Joel Barnett
Angela Chapman
Anonymous 1
Channah Hale
Len Hyman
Sheila Lebovitz
Ilyse Loven
David Markoff
Anonymous 2
Ed Richard

Sharon Silverstein
Anonymous 3

 

*Has provided Chabad with a Declaration of Intent. 

Click here for a Declaration of Intent and more information

 

Memorial Plaques & Tree of Life Plaques Available

Our beautiful Memorial Boards have been installed. We specifically designed our custom-built bookcases to ‘frame’ each of the boards. The first Memorial Board was dedicated by the Brunelle Family, the second Board was dedicated by the Alter Family, and the new Board has been dedicated by Miriam Reisman in memory of her husband, Harold.

We are currently offering Memorial Plaques to those who wish to perpetually honor the memory of a loved one in a most dignified and permanent manner. Those who dedicate Memorial Plaques will also receive yearly reminders of the Yarzeit in the newsletter and in the calendar and the light on the Board will be illuminated each year on the Yarzeit. The donation is only $500 per Memorial Board plaque.

We also have a gorgeous Tree of Life dedicated by the Lieberman Family that has been ‘growing. The purpose of the plaques on the Tree of Life is to commemorate joyous occasions (like Bar/Bat Mitzvah, anniversaries, special birthdays, weddings etc.). The donation is $180 for a leaf on the Tree of Life.

Those who wish to participate should send an email to  [email protected], or call Rabbi Eilfort at 760-943-8891.

We are excited to designate a section of our Tree of Life to our Legacy Circle. Watch the Tree and see article above.

Shul Etiquette

Those who join us regularly for Shabbat services will agree that we have something very special going. The family-friendly atmosphere is unique and most inviting. We welcome everyone as though he/she is a long time member of the family.

At the same time it is important to remember that we are a synagogue. Our sanctuary is meant to be a place where it is conducive to finding inner peace and tranquility. That is why the Rabbis have many laws concerning the decorum of a shul.

It is appropriate to dress modestly and to dress somewhat formally in shul. Men should wear button down shirts, slacks (no jeans or shorts), with jackets and even ties when possible. Of course the head is to be kept covered at all times. Women should wear skirts that go past the knees and blouses with high neck lines and sleeves that cover the elbows. Married women should wear hats and the like.

Children must be supervised at all times by the parents except during Junior Congregation (11:30am). While we want the children to have a great time together it is also important that they do not become so wild and/or boisterous that they disturb those of us who are participating in the services.

We must remember that we should walk to shul and never park in the parking lot if there already eight cars parked. Finally, and we fully realize this goes against Jewish DNA, it is appropriate to come to shul ON TIME. While we know everyone is vying to be counted as the 10th, we are equally sure Hashem will give extra credit to those who come ON TIME at 10am (not to be confused with 11:30). We look forward to seeing you here!

Cell Phones & Chatting During Services

Needless to say the sanctuary on Shabbat or holidays is a place that must be conducive to reflective prayers and serenity. To help keep it this way, please refrain from engaging in any conversations during services and please do not bring in your cell phone. Thank you for your cooperation.

Critical Maintenance Issue – Your Cooperation Needed

PLEASE NOTE: The ONLY thing that may be flushed is toilet paper – NO EXCEPTIONS. This means tissue, baby wipes, paper towels, or any other product may NEVER be flushed, but instead must be disposed of in the provided trash receptacles.

THANK YOU for your cooperation!

Public Service Announcement – Let’s Work TOGETHER to Maintain OUR Shul

We have a beautiful shul. Everyone agrees. It is not easy to maintain everything, but we work hard to keep things clean and in good working order. We need your help.

Our sanctuary is graced with gorgeous, custom made, stained glass windows. These windows MUST be kept in pristine condition. Please respect the windows by only looking and never touching them. G-d forbid, they can easily be scratched if we are not careful. Also, please do not put ANY objects (cups, books, tissues etc.) on the window sills as it detracts from the windows.

Our custom-built furniture from Israel is as precious as it looks. People have put down cups (full and empty) on the partitions and the shelves. This is inappropriate. Children cannot sit on or climb on the furnishings – other than sitting in the pews as they were designed to be used. No exceptions.

Please put away your own Talis and prayer books, and replace the book racks when done using them. Please throw away your own garbage.

If we can all work together we will keep our shul beautiful!

THANK YOU for your understanding and cooperation.

Omni La Costa Resort Welcomes Chabad at La Costa Guests

We are pleased that our world-famous neighbor, the Omni La Costa Resort, has extended a special program offering all sorts of perks to those who book using the Chabad code when booking.

More than 600 people use the Chabad code each year ! Many people have expressed gratitude at having such world-class facilities in such close and convenient proximity to our Shul, and the joy at being to stay at the Omni and walk to Chabad for Shabbat services.

For discount details, to make your reservation, or to share the information with a friend, visit www.chabadatlacosta.com/omni and click through. And remember to leave a positive review.

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I am a small Jewish farmer running my business in La Costa  called Pammy's Pony Parties and Petting Zoo. I arrive with my animals at little children's birthday parties, senior homes,  graduation parties, and resorts in the area, to share my love of animals. I also do animal therapy with children and adults. Fantastic!! Call me to make an appointment or set up a birthday party.

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Cost Effective Advertising Available HERE

Hundreds of people see Chabad at La Costa's Weekly Email Update. Those who are looking to effectively promote their business and at the same time support this important community resource are invited to become sponsors for only $50 per month (that's per MONTH, not per week). Call Rabbi Eilfort at 760-943-8891 to get your message out there.